scholarly journals Análisis de la representación sexista de la figura de la mujer: estudio de caso en los videoclips más vistos en YouTube España en 2020=Analysis of the sexist representation of the figure of women: case study of the most viewed video clips on YouTube Spain in 2020

Author(s):  
Alicia Presencio Herrero ◽  
Sergio Díez Hermano ◽  
María Teresa García Nieto

<p align="left"><strong>Resumen</strong></p><p class="Cuerpo">La figura de la mujer en los medios audiovisuales ha estado tradicionalmente asociada a una sobrexposición de sus atributos sexuales como objeto de deseo y no como sujeto deseante. Con el objetivo de analizar si esta tendencia sigue presente en los hábitos de consumo actuales, en este trabajo se presenta un estudio de casos para analizar los 10 videoclips más vistos en 2020 en YouTube España. Los resultados del análisis de los videoclips revelan que el uso de referentes sexuales y la representación del cuerpo de la mujer se alejan de la neutralidad. Además, la aparición de mujeres latinas y caucásicas de complexión ectomorfa se asoció con un mayor grado de sexismo. Esto revela que la tendencia sexista se mantiene en las preferencias de consumo de la sociedad española en cuanto a videoclip y letras de las canciones.</p><p><strong>Abstract</strong></p><p class="Cuerpo">The figure of women in the audiovisual media has traditionally been associated with an overexposure of their sexual attributes as an object of desire and not as a desiring subject. In order to analyze whether this trend is still present in current consumer habits, this work presents a case study to analyze the 10 most viewed video clips in 2020 on YouTube Spain. The results of the content analysis reveal that the use of sexual references and the representation of the woman's body are far from neutrality. In addition, the appearance of Latina and Caucasian women with an ectomorphic complexion was associated with a higher degree of sexism. This reveals that the sexist trend is maintained in the consumer preferences of Spanish society in terms of video clips and song lyrics.</p>

2017 ◽  
Vol 73 (3) ◽  
Author(s):  
Adewale Adelakun

This article examines a new dimension in the Nigerian Pentecostal understanding of sexuality, which is influenced by the security gospel emanating from Mountain of Fire and Miracles Ministries in Nigeria. This new dimension is noted in how Mountain of Fire and Miracles Ministries intricately connects sexuality with destiny. This article shows how Mountain of Fire and Miracles Ministries promotes a conservative understanding of sexuality as the key to securing believers’ destinies. Understanding sexuality from the security gospel perspective is an indication that the Pentecostal theology of sex is dynamic and ambivalent, especially when the theology is spiced with African traditional beliefs. This is demonstrated through a content analysis of the teachings and messages of Pastor Daniel Olukoya, the founder of Mountain of Fire and Miracles Ministries, which are available in print, audio and video clips. It is argued that the persuasive manner in which these teachings are presented tends to create a phobia of sex in the minds of listeners.


Author(s):  
María Gómez Maciá

Las personas con deficiencias auditivas continúan encontrándose con barreras que obstaculizan su acceso pleno a la televisión.  Esto restringe el poder desarrollarse como ciudadano, con sus derechos y libertades, en una sociedad creada para ser escuchada. Existe una amplia legislación que ampara a los discapacitados en su derecho a consumir información como la Ley General Audiovisual, que establece unos parámetros de accesibilidad que las cadenas de televisión deben cumplir respecto a horas de subtitulado, lengua de signos y audiodescripción.El objeto de estudio de la presente investigación es descubrir el estado actual de las cadenas de televisión en accesibilidad, centrándose en el estudio  de caso de Televisión Española, la principal cadena de carácter público. Para ello se ha realizado un estudio cuantitativo que refleja el porcentaje de programación subtitulada que TVE emite semanalmente, en dos de sus canales principales: La 1 y La 2.  Y también un estudio cualitativo para analizar la calidad del subtitulado de la cadena. Dichos análisis han servido para obtener una visión global de las técnicas de accesibilidad empleadas en España, descubrir así las ventajas y carencias que actualmente posee el sistema y, sobre todo, ayudar a avanzar en el camino de la integración plena de las personas con discapacidad. Forma de citar este artículo en las bibliografíasMaría Gómez Maciá (2015): “La accesibilidad al medio audiovisual para personas sordas: Estudio de caso de TVE”, en Miguel Hernández Communication Journal, nº 6, páginas 5 a 28. Universidad Miguel Hernández, UMH (Elche-Alicante). Recuperado el __ de ____________ de 20__ de: http://mhcj.es/index.php?journal=mhcj&page=article&op=view&path[]=66


2020 ◽  
Vol 10 (4) ◽  
pp. 44-52
Author(s):  
LARISA ZAITSEVA ◽  

The territorial image is formed both purposefully by the subjects of image-making, and spontaneously-based on the influence of information content published in various media. The purpose of the research is to analyze the image of the Republic of Mordovia in the information space of the Volga Federal district. The image of the territory formed by external target audiences by means of news materials is studied using the method of case study and content analysis of publications: “Volga news”, “Federal Press” news of the PFD, “Pravda PFD”. The authors conclude that modern reality is perceived through the prism of the information field created by mass media. The media creates images filled with certain data, facts, colored by emotions, on the basis of which representations, opinions, judgments, and assessments are subsequently formed. The media play a significant role in shaping the territorial image, especially for external target audiences who are not familiar with the region and do not have their own assessment knowledge and experience. Most of the information content about the Republic in the studied media is related to the main thematic blocks: politics, economy, social sphere, culture (art, sports). Moreover, if in the publications “Volga news” and “Pravda PFD” mention of the region prevails in the economic block, then in the publications “Federal Press” and “Nezavisimaya Gazeta” - in the political one. The Volga news publication significantly dominates the rest in terms of the number of publications about Mordovia. The content of publications is mostly positive and neutral related to the issues of economic development of the territory and the preparation and holding of the world football championship. Pravda PFD mentions the Republic in the context of news from neighboring territories, most of the publications date back to 2018, but here the context is related to the Republic's positions among the regions of the PFD in various ratings. The publication “Federal-Press” forms a generally reflective image of the territory, focusing on the negative aspects of regional life. “Nezavisimaya Gazeta”, giving priority to political news, maintains a neutral and reflective context of publications, paying attention to the key problems of the territory. Thus, the desired image of the region is counter-dictated to the image broadcast by the media through various information channels, so it is necessary to constantly monitor the information space and timely correction of the broadcast materials.


Revista Foco ◽  
2018 ◽  
Vol 11 (3) ◽  
pp. 110
Author(s):  
Rafaella Cristina Campos ◽  
Natália Fernandes Fonseca ◽  
Odemir Vieira Baeta

O objetivo é averiguar a correlação dos fatores motivacionais e produtivos no contexto institucional da Polícia Civil. O estudo de caso foi conduzido por entrevistas em profundidade com um Delegado de Polícia, um Investigador de Polícia, e um Escrivão de Polícia. A análise de conteúdo foi utilizada. Conclui-se que há evidente correlação entre o desenvolvimento de artefatos motivacionais, sejam eles de ordem ambiental ou individual, com a produtividade na instituição da Polícia Civil. Destaca-se também, que apesar do controle e avaliação dos índices de produtividade serem predominantemente burocráticos, institucionalizados e legitimados, a ligação que se estabelece com a manifestação dos artefatos motivacionais é subjetiva, relacional e intangível nas normas institucionais. Destaca-se este evento neste artigo, porque como foi visto anteriormente, tanto a natureza do trabalho, quanto o ambiente da Polícia Civil, estão em total desencontro ao desenvolvimento de produtividade e motivação no sentido clássico destas vertentes. The aims is to determine the correlation of the motivational and productive factors in the institutional context of the Civil Police. The case study was conducted by in-depth interviews with a Chief of Police, Police Investigator, and Actuary Police. The content analysis was used for fixed grid. It is concluded that there is clear correlation between the development of motivational artifacts, whether environmental or individual order, with productivity in the civil police institution. Also noteworthy is that despite the control and evaluation of productivity indexes were predominantly bureaucratic, institutionalized and legitimized, the connection that is established with the manifestation of motivational artifacts is subjective, relational and intangible assets in the institutional rules. It highlights this event in this article, because as discussed above, both the nature of the work, as the environment of the Civil Police, are in complete disagreement with the development of productivity and motivation in the classical sense of the aforementioned areas.


2021 ◽  
pp. 1329878X2199289
Author(s):  
Jay Daniel Thompson ◽  
Denis Muller

This article examines how freedom of speech is framed in the media controversy surrounding the Australian rugby player Israel Folau’s April 2019 Instagram post. A content analysis and framing analysis of newspaper reportage reveals that the controversy has been largely discussed in terms of whether or not Folau’s speech was being curtailed and whether this curtailing indicates a broader, ideologically motivated censoriousness. This discussion is problematic in that it says little about the actual substance of Folau’s post. This article argues that debates surrounding freedom of speech such as the one involving Folau could and should be enriched by an engagement with ethical principles. This engagement is premised on a commitment to the free exchange of views, while acknowledging that ‘speech’ is not always inherently beneficial for democracy, nor worth defending.


2021 ◽  
pp. 1-26
Author(s):  
Sigrid Denver ◽  
Tove Christensen ◽  
Jonas Nordström

Abstract Objective: The objective is to analyze Danish consumers’ attitudes to buying food with reduced salt content. Design: The study is based on a comprehensive store intervention that included 114 stores belonging to the same supermarket chain. Three different salt claims were tested for eight weeks on six test products within the categories bread, cornflakes and frozen pizzas. Scanner data were supplemented with 134 brief interviews with consumers in nine selected stores. Setting: Stores spread across Denmark. Participants: Consumers who buy food in the stores. Results: Statistical regression analyses of the scanner data indicated that none of the three claims significantly affected demand for any of the test products. The interviews confirmed that many consumers were more focused on other elements of the official dietary advice than reduced salt consumption, such as eating plenty of vegetables, choosing products with whole grains and reducing their intake of sugar and fat. Conclusions: Overall, both the scanner data and the interviews pointed in the same direction, toward the conclusion that salt content is often a secondary factor when Danish consumers make dietary choices.


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