Practical Guidelines for Integrated Quality Management in Tourism Destinations – Concepts, Implementation and Tools for Destination Management Organizations

2017 ◽  
Author(s):  
Keyword(s):  
Quality Management ◽  
Practical Guidelines ◽  
Tourism Destinations ◽  
Destination Management Organizations

The Role of Tour Operators in Destination Tourism Marketing in Malawi

2019 ◽  
pp. 295-321 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Victor Ronald Mweiwa ◽  
Elson Mankhomwa
Keyword(s):  
Business Environment ◽  
Marketing Strategies ◽  
Tourism Destination ◽  
Global Village ◽  
Tourism Marketing ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Travel Decision ◽  
Destination Management Organizations

Destination marketing is one of the tools used by tour operators to gain a tourism competitive advantage. Tourism is one of the biggest businesses in the global village. It is a business in a very competitive market environment that marketing tourism destinations cannot be done by destination management organizations (DMOs) alone but also intermediaries like tour operators. Marketing tourism destination nowadays is highly driven by technology which enhances tourists' destination knowledge prior to their visits. However, the downside of technology cannot be underestimated on the business environment. While there is a growing importance of technology usage which creates challenges for destination competitiveness, tour operators use their marketing strategies to help building positive destination images. These images are created to influence tourists' travel decision making and visits. This chapter, therefore, has examined the present tourism marketing strategies, activities, and approaches used by tour operators in creating positive images for tourism destination using 20 cases of Malawian tour operators.

Perceived Destination Image

2019 ◽  
pp. 240-267
Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop
Keyword(s):  
Competitive Advantage ◽  
Social Environment ◽  
Natural Environment ◽  
Destination Image ◽  
The Political ◽  
Cultural Backgrounds ◽  
Factors Affecting ◽  
Environment Factors ◽  
Tourism Destinations ◽  
Destination Management Organizations

The perceived destination image is a strategic weapon that provides a competitive advantage for the tourism destinations. Perceptions are the elements that give meaning to destinations. In this respect, it is important for the destination marketers to know how tourists perceive the destination. It can be seen that tourists with different demographic and cultural backgrounds who visit the same destination can perceive its image differently. The tourism marketplace is highly competitive. Because of this, destination management organizations (DMOs) need to understand the actual and the desired perception of their destinations in order to take necessary measures. In this chapter, the concepts of destination and perceived destination image are emphasized. Secondly, the political environment, cultural attractiveness, social environment, and natural environment factors affecting the perceived destination image will be examined. Finally, the perceived destination images of domestic and foreign tourists visiting the Gallipoli in Turkey will be examined comparatively.

Network Analysis of Destination Management Organization Smart Tourism Ecosystem (STE) for E-Branding and Marketing of Tourism Destinations

2020 ◽  
pp. 1-16
Author(s):  
Jeet Dogra ◽  
Sachin Shivaji Kale
Keyword(s):  
Social Network ◽  
Network Analysis ◽  
Target Market ◽  
Media Campaigns ◽  
Tourist Destinations ◽  
The Social ◽  
Drastic Increase ◽  
Tourism Destinations ◽  
Destination Management Organizations ◽  
Smart Tourism

In the current decade, there is a drastic increase in the active social network users which simultaneously raised the interest of destination management organizations (DMOs) to increase their e-visibility on social network sites (SNS), specifically to promote their tourism destinations. The main aim of DMOs is to reach the target market and create a brand image of the destination to increase the tourist footfalls. The purpose of this chapter will be to analyze the utilization of Instagram as a network of smart tourism ecosystem by state tourism boards in India. The network analysis will be done between state tourism boards by using UCINET 6 which is a software package developed for social network analysis. This chapter will give an insight into the Instagram account used by states tourism boards for the promotion of their respective tourist destinations. The findings of the study will help to improve the utilization of SNS for online content creations, managing the social media campaigns, marketing, branding and promotions of tourism destinations.

scholarly journals Business tourism development: a portuguese perspective

2017 ◽  
pp. 423 ◽  
Author(s):  
Jorge Marques ◽  
Norberto Santos
Keyword(s):  
Twentieth Century ◽  
Significant Role ◽  
Regional Economies ◽  
Management Planning ◽  
Business Travel ◽  
Considerable Potential ◽  
Tourism Destinations ◽  
Leisure And Recreation ◽  
Destination Management Organizations ◽  
Over Time

Over time, not only new leisure practices were developed but also new types of work, with globalization leading to a greater need for commercial, industrial and knowledge expansion, stimulating business travel. Therefore, long ago that tourism does not only refer on travel motivated by leisure and recreation. Travels motivated by business and professions, which consist of one of the oldest forms of travel, saw their “tourist status” officially recognized by the end of the twentieth century. Today, Business Tourism (also known as Meeting Industry) represents a significant role on local and regional economies and reveals a considerable potential for development. In this context, Destination Management Organizations (DMO), and more specifically Convention & Visitors Bureaus (CVB), play a key role in providing the structure associated with the territory and the management, planning and development of destinations, especially those who want to position themselves as Business Tourism destinations. This article aims to explore a few topics concerning the evolution of Business Tourism, its importance and context in Portugal.

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