Perceived Destination Image

Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop

The perceived destination image is a strategic weapon that provides a competitive advantage for the tourism destinations. Perceptions are the elements that give meaning to destinations. In this respect, it is important for the destination marketers to know how tourists perceive the destination. It can be seen that tourists with different demographic and cultural backgrounds who visit the same destination can perceive its image differently. The tourism marketplace is highly competitive. Because of this, destination management organizations (DMOs) need to understand the actual and the desired perception of their destinations in order to take necessary measures. In this chapter, the concepts of destination and perceived destination image are emphasized. Secondly, the political environment, cultural attractiveness, social environment, and natural environment factors affecting the perceived destination image will be examined. Finally, the perceived destination images of domestic and foreign tourists visiting the Gallipoli in Turkey will be examined comparatively.

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.


2022 ◽  
pp. 22-43
Author(s):  
Gökhan Akel

The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage, efforts to create a destination image have gained importance. It is necessary to create an image for the destinations and communicate this image clearly to the visitor. An accurate and effective strategy should be pursued in the creation of the destination image, and the impression and perception that will create behavioural intention should be given importance. It is very important to include tourism experiences because of the undeniable necessity of managing and marketing services and experience in tourism. Destination image consists of the sum of the information individuals have about a region, their experiences, and impressions. Therefore, effective and efficient use of tourism experiences is very important for a positive destination image.


2020 ◽  
Vol 1 (37) ◽  
pp. 1-11
Author(s):  
Hai Hong Pham

The purpose of this study is to empirically examine the influence of travel motivation, destination image on tourist satisfaction, and revisit intention to a tourist destination of international travellers in Ben  Tre Province. Based on a theoretical model, hypotheses were formulated, the study uses Structural Equation Modeling (SEM) and a sample of 252 international tourists. The study result reveals that destination image and travel motivation influenced tourist satisfaction and satisfaction directly influenced revisit intention. The study also explored some implications for enticing more tourists to tourism destinations in Ben Tre Province, limitations and suggestions for future studies.  


2018 ◽  
Vol 6 (1) ◽  
pp. 31-57
Author(s):  
Lolav M. Hassan Alhamid

This article explores the processes of finding a voice, learning to speak, and breaking silence around gender violence for a Kurdish woman endeavouring to resist oppression and destroy forced negative images and identities. It examines the ways in which she struggles to break imposed silences through resisting gender discrimination and telling stories of violence and exploitation, as represented in the Kurdish novelistic discourse in Bahdinan. Studying Sabri Silevani’s Mariama: Kiçe-Jinek ji Zemanek Di (Mariama: A Woman from Another Time, 2007), the article examines the various forms and layers of violence imposed on Kurdish women by the tribal and patriarchal norms and the social and political structures within the post-conflict Kurdish society in Iraqi Kurdistan. The three-fold typological model of violence developed by the political scientist Johan Galtung is adopted in the article to explore the ways in which the personal characteristics of individuals and the political, economic, and cultural structures of society are viewed as factors affecting the generation of gendered aggression. Most importantly, for the purpose of this article, is the significant utilisation of the association of Galtung’s typology with feminist studies of violence in the exploration of Kurdish women’s attempt to resist marginalisation and their struggle for recognition. Moreover, Rita Felski’s description and study of modern writing by women as a medium through which female political identities and collective consciousness are constructed and represented are adopted to discuss the structural and thematic properties of the text.ABSTRACT IN KURMANJITemsîla şideta cinsî ya piştî şerî di gotara edebî ya kurdên Iraqê de li herêma BehdînanEv meqale berê xwe dide merheleyên peydakirina dengî, fêrbûna axiftinê û daşikandina bêdengiya li dor şideta cinsî li cem jineke kurd a hewl dide li hember zextan ber xwe bide û wêne û huwiyetên menfî yên dasepandî ji nav bibe. Meqale lê hûr dibe ka çawa jin têdikoşe ku bi rêya berxwedana li hember cudakariya cinsî û bi gotina hikayêtên şidet û bikaranînê, wek ku di gotara romana kurdî ya li Behdînan tê temsîlkirin, bêdengiyên dasepandî bişikîne. Ev meqale li ser romana Sebrî Silêvanî ya bi navê Meryema: Kiçe Jinek Ji Zemanek Dî (2007) hûr dibe û dikeve dû destnîşankirina wan awa û tebeqeyên cihêreng ên şideta li ser jina kurd yên bi destê dab û nerîtên eşîrî û babsalarî û herwiha bi destê dezgehên civakî û siyasî yên di nav civaka kurd a li Kurdistana Iraqê ya piştî şerî têne dasepandin. Di meqelayê de modêla tîpolojîk û sê-tebeqeyî ya şidetê, ku Johan Galtungê zanyarê siyasetê dahînaye, hatiye bikaranîn ji bo veçirandina awayên ku taybetiyên şexsî yên ferdan û binyadên civakê yên siyasî, aborî û çandî wek fakterên kartêker ên peydabûna êrîşkariya cinsî têne dîtin. Ji bo armancên vê gotarê, ev tîpolojiya Galtung ligel xebatên fêmînîst ên li ser şidetê têne bikaranîn da ku hewla jinên kurd a berxwedana li hember perawêzxistinê û venasînê berçavtir bibe. Herwiha, pênase û lêkolîna Rita Felski ya li ser nivîsînên hevçerx ên jinan wek amrazek ji bo avakirin û temsîlkirina huwiyetên siyasî û şiûra cemawerî hatine bikaranîn ji bo vedîtina xasyetên metnê yên binyadî û têmayî.ABSTRACT IN SORANIWênekirdinî tundûtîjîy cenderî le gutarî novêlîstîkî kurdîy 'Êraq le BadînanEm meqaleye degerrêt be dway ew prosaney dozînewey deng, fêrbûnî peyivîn û şkandinî ew bêdengîye ke ballî be ser tundûtîjî cenderî da kêşawe, le xebatî ew jine kurde da ke deyewêt rûberrûwî stemkarî bibêtewe û wêne û şunase nerênîye be zor dasepênrawekan têk bişkênêt. Ew rêgayane be taqî dekatewe ke ew jine le xebatî da be kariyan dehênêt bo şkandinî bêdengiye be zor beserî da sepêndrawe le rêgay rûberrûbûnewey ciyakarî cenderî û gêrranewey dastangelî tundûtîjî û pawankirdin, herweku le gutarî novêlîstîkî da be kar hênrawin le nawçey Badînan. Le rêgay xwêndinewey "Meryeme Kiçejinek Ji Zemanek Dî" nûsraw le layen Sebrî Slêvanîyewe, em meqaleye ew şêwaz û rehendaney tundûtîjî be taqî dekatewe ke le rêga bawe hozgerayî û bawsalarîyekan û bunyade siyasiyekanî komellgay kurdî dway şerr le Kurdistanî 'Êraq da xirawnete ser jinanî kurdewe. Lem meqaleye da modêlî sê çînî taypolojîy tundûtîjî bekarhênrawe ke le layen zanay siyasî Johan Galtungewe dirust kirawe, be mebestî dozînewey ew rêgayaney ke pêyan karakterîstîke kesiyekanî takekan û bunyade siyasî û abûrî kelepurîyekanî komellga weku fakterî karîger nîşan drawin be ser qehrî cenderîyewe. Giringtirîn layenî mebestî em meqaleye nîşandanî ew sudbexşîye giringeye ke peywendîdarkrdinî taypolojî Galtung legell lêkollînewey fêmînîstî le gerran da be dway hewllî jinanî kurd bo rûberrûbenewe le hember perawêzxistin û xebatyan bo ewey ke danyan pêda binirêt. Herweha wesf û lêkollînewey Rîta Felski le nusînî hawçerxî jinan weku geyenerêk ke le rêgayiyewe şunasgelî siyasî û agayîy giştîy mê bunyad denirêt û nîşan dedirêt, be mebestî giftûgokirdin le ser layene bunyadî û tewerîyekanî deq, be kar hênrawe.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.


Author(s):  
Dr. Pham Hung Cuong ◽  
◽  
Nguyen Van Ngan ◽  

According to Porter (1985), in the market of competition, competitive advantage lies in the center of business activities of an enterprise. For this reason, one of the most important factors for any kind of business is to build or construct a good and stable competitive advantage. The wealth of a company cannot be durable if the company does not maintain its competitive advantage. Improving the competitive advantage is one of the first and foremost concerns of every business. In the process of integration, all economies have to try their best to fully compete with each other to gain the best. Among the economy sectors, the retail enterprises are of those who have to apply marketing strategies to strengthen their competitive advantage. With good and suitable marketing strategies, businesses can increase the number of their customer, have goods and products attractive to consumers and finally gain the expected profits. In Vietnam, the market economy started at the end of 1986, much later than the world market economy, so the application of competitive advantages from the macro level to micro level (here the enterprise level) has been slow. For the sector of retailing, especially supermarket retailing, the market scale of Vietnam is much smaller than that of other markets in the region. However, there are basic factors for a fast development in Vietnam such as: big population with the kind of young population, high rate of economic growth rate and non-stop improved living standard. That is the fact that the potential for retailing development in Vietnam is not small and supermarket business in the future is big. In Vietnam, especially in Ho Chi Minh market, there are quite a lot of supermarket chains which are in operation nowadays such as Co-op mart, Citimart, Maximart, B-smart, Shop&Go and so on? These supermarkets are trying their best to gain more customers. For this purpose, the researcher chose Citimart as a case study in this research. Citimart is one of most favorable supermarket in Ho Chi Minh. In this thesis, the researcher studies the factors affecting the competitive advantage of Citimart, and then find out the solutions for the policy makers to have good business strategies of Citimart.


2013 ◽  
Vol 19 (1) ◽  
pp. 1-22
Author(s):  
Wen-Hsiang Lai ◽  
Nguyen Quang Vinh

Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism industry must employ effective promotional strategies. Design – This study designs to determine the necessity of measuring the effectiveness of the promotional activities of tourist destinations and to decide upon a promotional strategy that appropriately parallels the desired destination attributes and destination image. Methodology – This study proposes to address tourism promotional efficiency using the analytical hierarchy process (AHP) methodology, a decision-making method based on pairwise comparisons between criteria, and constructs an evaluation structure with criteria-associated weights for factor selection. Approach – In accordance with AHP design, this study selects participants who had been in charge of or served in the Vietnamese tourism industry for a number of years. Findings – This study finds that “government policy”, “service staff” and “tourist satisfaction” are the three most important factors impacting tourism promotional effectiveness. Surprisingly, “tourist loyalty” and “tourism infrastructure” are considered to be the least important factors affecting tourism promotional efficiency. Originality of the research – This study provides valuable information and knowledge of tourism promotional effectiveness to be fully shared and passed on in the tourism industry, resulting in a corporate cultural atmosphere that creates the innovative impetus of destination attributes and images.


2017 ◽  
Vol 1 (1) ◽  
pp. 81 ◽  
Author(s):  
Ni Wayan Marsha Satyarini ◽  
Myrza Rahmanita ◽  
Sakchai Setarnawat

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.


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