The Role of Tour Operators in Destination Tourism Marketing in Malawi

2019 ◽  
pp. 295-321 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Victor Ronald Mweiwa ◽  
Elson Mankhomwa
Keyword(s):  
Business Environment ◽  
Marketing Strategies ◽  
Tourism Destination ◽  
Global Village ◽  
Tourism Marketing ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Travel Decision ◽  
Destination Management Organizations

Destination marketing is one of the tools used by tour operators to gain a tourism competitive advantage. Tourism is one of the biggest businesses in the global village. It is a business in a very competitive market environment that marketing tourism destinations cannot be done by destination management organizations (DMOs) alone but also intermediaries like tour operators. Marketing tourism destination nowadays is highly driven by technology which enhances tourists' destination knowledge prior to their visits. However, the downside of technology cannot be underestimated on the business environment. While there is a growing importance of technology usage which creates challenges for destination competitiveness, tour operators use their marketing strategies to help building positive destination images. These images are created to influence tourists' travel decision making and visits. This chapter, therefore, has examined the present tourism marketing strategies, activities, and approaches used by tour operators in creating positive images for tourism destination using 20 cases of Malawian tour operators.

The Role of Destination Management Organizations in Exploiting Global Opportunities of Tourism Destinations

2015 ◽  
pp. 54-78
Author(s):  
Francesco Maria Barbini ◽  
Manuela Presutti
Keyword(s):  
Tourism Destination ◽  
Mass Tourism ◽  
Effective Strategies ◽  
New Destination ◽  
Common Goals ◽  
Research Questions ◽  
Tourism Destinations ◽  
Destination Management Organizations

The aim of this chapter is to study the cooperation between Destination Management Organizations and hospitality stakeholders. The following research questions are addressed in this research: 1. What is the stakeholders' attitude toward cooperation with DMOs in a new destination and in a mass-tourism destination? 2. In DMOs' perspective, what are the most effective strategies to foster cooperation within the destination? 3. What is the level of commitment of hospitality stakeholders with respect to cooperation with DMOs? In order to discuss these points we provide an analysis of two Italian destinations. Specifically we examine an established mass-tourism destination and a new destination. By investigating this relationship we also analyze how cooperation has developed during the years within two destinations, and if actually hospitality stakeholders are interested in cooperating with DMOs, in achieving the destinations' common goals.

scholarly journals Results of assessment of the competitiveness ranking of Mongolia’s tourism destination

2018 ◽  
pp. 77-86
Author(s):  
Khishigdalai Ulaankhuu ◽  
Bat-Erdene Nyandag
Keyword(s):  
Comparative Analysis ◽  
Research Study ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Relational Analysis ◽  
Basic Model ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Grey Relational ◽  
Case Based

The research study aimed to develop the tourism destination competitiveness model in the Mongolian case. Based on comparative analysis of the previously developed and applied models in other countries and regions, the author developed a basic model to evaluate the competitiveness of Mongolia’s tourist destinations. Mongolia’s 11 main tourism destinations were evaluated by the destination competitiveness model with 6 groups, and 11 categories. The Grey relational analysis was used to estimate the competitiveness ranking of Mongolia’s tourism destinations. The result of the research study showed that the Gobi, areas related to Chinggis Khan and Kharkhorin (or Karakorum) were the best destinations, in terms of competitiveness, and the Altai Tavan Bogd was listed as the least competitive destination in Mongolia.

Managing Knowledge at Tourism Destinations

2015 ◽  
pp. 72-87 ◽  
Author(s):  
Amit Kumar
Keyword(s):  
Knowledge Management ◽  
Business Environment ◽  
Management Approach ◽  
Research Issues ◽  
Tourism Sector ◽  
Destination Competitiveness ◽  
Recent Developments ◽  
Tourism Destinations ◽  
Tourism And Hospitality ◽  
Implementing Strategies

Today, knowledge has become a pivotal tool of implementing strategies and approaches to achieve desired results. During the recent past, researches on knowledge management have grown rapidly in the management literature and tourism is no exception in this context. Moreover, the recent developments in tourism and hospitality marketplace have recognised knowledge as a key competitive tool and a determinant for socio-economic growth at destinations. Thus, it is obvious that if a tourism destination/nation/organisation is to remain competitive in the volatile tourism business environment, the application of knowledge management approach has become fundamental to transform tourism knowledge into capabilities for the survival, sustain and growth of tourism sector. The aim of this chapter is to conceptualize the application of knowledge concept and suggest further research issues in this area to develop a knowledge networks. Overall this chapter demonstrates the considerable utility of managing knowledge for tourism in delivering destination competitiveness.

The Role of Marketing Strategies in the Tourism Industry

2015 ◽  
pp. 174-194 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Consumer Behavior ◽  
Brand Management ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Tourism Marketing ◽  
Marketing Performance ◽  
Business Goals ◽  
Oriented Approach

This chapter introduces the role of marketing strategies in the tourism industry, thus explaining the application overview of marketing strategies in the tourism industry in terms of the consumer-oriented approach, the competitor-oriented approach, and the trade-oriented approach; the characteristics of consumer behavior in the tourism industry; brand management in the tourism industry; and strategic marketing in the tourism industry. This chapter has explained a wide variety of marketing strategies and an interdisciplinary perspective of tourism marketing that encompasses the academic and practical areas to effectively understand the concept of tourism marketing. Tourism marketing keeps up with the dynamic evolutions and the demands of tourism industry in relation to the diversity of tourism marketing in modern organizations. Applying the marketing strategies will significantly enhance marketing performance and achieve business goals in the tourism industry.

scholarly journals A model of destination competitiveness/sustainability: Brazilian perspectives

2010 ◽  
Vol 44 (5) ◽  
pp. 1049-1066 ◽  
Author(s):  
J.R. Brent Ritchie ◽  
Geoffrey I. Crouch
Keyword(s):  
Complex Nature ◽  
Tourism Destination ◽  
Detailed Review ◽  
Policy Perspective ◽  
Destination Competitiveness ◽  
The World ◽  
Tourism Destinations ◽  
Practical Guidance ◽  
Management Organization

This paper reviews the understanding I have gained from several years of research, and from several more years of ongoing discussions with industry leaders regarding the nature of competitiveness among tourism destinations. This understanding has been captured, in summary form, in the model of Destination Competitiveness/Sustainability (Ritchie and Crouch, 2003). This model contains seven (7) components which we have found to play a major role, from a policy perspective, in determining the competitiveness/sustainability of a tourism destination. In addition to the valuable understanding which these seven components provide from a policy perspective, the specific elements of each the major components provide a more useful/practical guidance to those who are responsible for the ongoing management of a DMO (Destination Management Organization). With this overview in mind, this paper will provide a detailed review and explanation of the model that I have developed with colleague, Dr. Geoffrey I. Crouch of Latrobe University in Melbourne, Australia. Based on previous presentations throughout the world, it has proven very helpful to both academics and practitioners who seek to understand the complex nature of tourism destination competitiveness/sustainability.

scholarly journals Are Partnerships Enhancing Tourism Destination Competitiveness?

2019 ◽  
Vol 67 (3) ◽  
pp. 811-821
Author(s):  
Diana Kvasnová ◽  
Tomáš Gajdošík ◽  
Vanda Maráková
Keyword(s):  
Public Sector ◽  
Central Question ◽  
Tourism Destination ◽  
Destination Competitiveness ◽  
Private And Public ◽  
Recent Debate ◽  
Tourism Destinations ◽  
The Creation

The competitiveness and networking in tourism destinations is a well discussed topic among tourism scholars. However, the influence of partnerships of destination stakeholders on tourism competitiveness is under‑researched. This paper contributes to the recent debate on partnerships and tourism destination competitiveness, including the gargantuan compilations of competitiveness factors by Ritchie and Crouch (2003), or Dwyer and Kim (2003), by examining the link among these two variables. The central question underlying this paper is whether partnerships of private and public sector stakeholders contribute to the destination competitiveness. The analysis is based on the quantification of destinations’ competitiveness in Slovakia and the level of partnership by the creation of the partnership index. The paper concludes that the level of partnership positively affects the destination competitiveness.

Tourism market heterogeneity in Romanian urban destinations, the case of Brasov

2012 ◽  
Vol 18 (1) ◽  
pp. 55-68
Author(s):  
Adina Nicoleta Candrea ◽  
Cristinel Constantin ◽  
Ana Ispas
Keyword(s):  
Quantitative Research ◽  
International Market ◽  
Marketing Strategies ◽  
Urban Tourism ◽  
Market Segments ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
The City ◽  
Insight Into ◽  
Considerable Support

This paper is set on the context of tourism marketing and it investigates the concept of segmentation as an important tool in the management of urban tourism destinations. Segmentation presumes the existence of heterogeneity among customers in the market, and has received considerable support within the tourism literature while urban tourism has been the object of intensive research for several years. Based on a quantitative research, the present study, aims to provide a deeper insight into the typology of tourists visiting Romanian urban tourism destinations, with a focus on the city of Brasov. The survey reveals that the studied sample can be grouped into different clusters according to their socio-demographic and travel characteristics. As the results demonstrate that each of the identified tourists segments has different profiles, the implications for destination management are discussed. Recommendations are also highlighted in order to assist destination managers to formulate marketing strategies adapted to the different market segments, aiming to better position Brasov as an urban destination on the competitive national and international market.

The Diversification of E- Services in Tourism Marketing – Case of Albania

2016 ◽  
Vol 1 (1) ◽  
pp. 27
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Common Ground ◽  
Contact Point ◽  
Business Environment ◽  
The Internet ◽  
Online Environment ◽  
Customer Contact ◽  
Tourism Marketing ◽  
Marketing Tool ◽  
Potential Customers

The hospitality industry provides twenty-four hour service all year long for the interested people, just like the Internet which is always online. This immediate information that the Internet presents to the potential customers and the opportunity to have a better viewpoint of the service they are going to buy, prepare them for the experience they are going to live. Ideas on website quality may differ, but there is also a great deal of common ground so there is a need for further research by the marketing experts. Therefore, it is very important for tourism businesses and other organizations, either from private, or from public sector, to understand the customer needs that are amenable to fulfillment in an online environment and strive to meet them. Some questions that can be raised are: What makes a destination website an effective marketing tool? How can success be measured? What is a successful website? How can quality and effectiveness be evaluated? The purpose of this paper is to address these questions using a literature review methodology, as well as a content analysis of some of the Albanian touristic websites. Seeing the growing role of websites as a customer contact point and virtual company office, tourism businesses are realizing the strategic importance of a website as a marketing tool for addressing consumers in electronic business environment.

Ekosistem Destinasi Pariwisata Halal Wadah Pengembangan Destinasi Pariwisata Ramah Muslim

2018 ◽  
Vol 2 (2) ◽  
pp. 61-67
Author(s):  
R. Wisnu Rahtomo
Keyword(s):  
Professional Practice ◽  
Scientific Literature ◽  
Current Situation ◽  
Critical Assessment ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Tourism Destinations

The ecosystem of halal tourism destinations is a relatively new phenomenon in the practice of tourism destination management and tourism literature. Currently, halal tourism has become part of the completeness of tourist destinations in general. In this article, the development of halal tourism, the concept of ecosystem, as well as the role of various related components in tourism destinations in detail, based on scientific literature and professional practice in the .field of destination management. A critical assessment of the current situation related to the development of halal tourism in Indonesia is also included in this article.

NGOs and the making of “development tourism destinations”

2014 ◽  
Vol 6 (2) ◽  
Author(s):  
Sarah Becklake
Keyword(s):  
Tourism Destination ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Global Tourism ◽  
Tourism Destinations

SummaryThis article explores the role of non-governmental organizations (NGOs) in the making of global tourism destinations. First, it draws together diverse insights in order to substantiate the importance of NGOs in the making of global tourism destinations and, second, it empirically highlights the role of NGOs in the (re)making of one particular destination: “destino Guatemala”. NGOs in La Antigua Guatemala are increasingly engaging with tourism as a NGO resource. In focusing on the NGO touristic practice of hosting storytelling events/activities in Antigua, some of which come to form virtual/actual “poverty tours”, the article argues that while Antigua NGOs develop and host these poverty tours as a means of moving “hearts and wallets”, they are doing considerably more. Most notably, they are helping to (re)make Guatemala into a “development tourism destination”.

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