Semiotic Analysis on Female Image in Advertisements of Athleisure Look

2021 ◽  
Vol 27 (4) ◽  
pp. 97-112
Author(s):  
Young Mi Kim ◽  
Mi Suk Lee
2021 ◽  
Vol 9 (59) ◽  

Painter Osman Hamdi Bey, who lived in the last period of the Ottoman Empire, is a successful painter, sculptor, archaeologist, art historian, educator and statesman. He has taken the early modernization steps of Turkish painting. His contributions to Turkish art and culture cannot be denied. He was the first painter to do figüre and portrait works in his period. Osman Hamdi Bey tried to explain the East in the most accurate way with his Orientalist-style paintings on the subject of important historical structures in Turkey and tried to break the prejudices of the West over the East. In his Works, he included in particular the splendor of the East. Because he uses sections of historical sites one-on-one in some of his Works, these Works are document. In some of his Works, he also provides information about Turkish culture and life through fiction. The artist often included masques, shrines and mansions in his paintings. In his figüre studies, he glorified women in everyday and social life by using women. He tried to emphasize the place of women in society. In his female figures, he portrayed the woman as cultural, social and well- groomed, reading rather than being meta. He used his wife and daughter as models in the female figures he used. In this study, four paintings of Osman Hamdi Bey’s women- themed Works were examined through semiotic analysis and an attempt was made to determine the unity of language, suject and style used in the paintings. Keywords: Semiotics, Osman Hamdi Bey, art of painting, female image, Orientalism


Panggung ◽  
2013 ◽  
Vol 23 (3) ◽  
Author(s):  
Rajab Ritonga

ABSTRACT ‘Tanda Tanya (?)’ movie has become an Indonesian cinematic work with some controversies complement with it. The controversies lie on how the movie constructed their messages related to the description of Islamic image. The Islamic image which is depicted in this movie contains several sym- bols which created a demonization on the construction of Islam and Moslem. The narrative theory that has been employed focuses on greimas actantial analysis models which emphasizes on how the narrative creates a story and how the story becomes a narrative discourse. The semiotic analysis used on this research is in term of constructivist perspective which aims at constructing the phenomena as a whole answer. The result of the research is that demonization of Islam has been constructed through the narrative sequences of ‘Tanda Tanya’. The movie depicted Islam in an image of traditional, un- civilized, terrorism, destructive, and aggressive community. This created a meaning of Islam as a negative and demonic community, religion, and value. Keywords: demonization, Islam, narrative  ABSTRAK Film ‘Tanda Tanya (?)’ merupakan sebuah karya cinema Indonesia yang mengundang banyak kontroversi. Kontroversi terletak pada bagaimana film ini mengkonstruksikan pesan-pesannya terkait penggambaran citra Islam. Citra Islam yang digambarkan dalam film ini mengandung simbol-simbol yang menciptakan sebuah demonisasi pada kon- struksi Islam dan muslim. Dalam penelitian ini teori naratif digunakan sebagai alat un- tuk memberikan gambaran tentang fenomena demonisasi. Teori naratif yang digunakan berfokus pada model analisis aktansial greimas yang menitikberatkan bagaimana naratif menciptakan sebuah cerita dan bagaimana cerita menjadi sebuah wacana naratif. Analisis semiotik yang digunakan dalam penelitian ini berdasarkan penggunaan dalam paradigma konstruktivis yang bertujuan mengkonstruksi fenomena sebagai sebuah jawaban. Temuan penelitian ini ialah demonisasi umat Islam dikonstruksikan melalui sekuen/babakan nara- tif dalam film ‘Tanda Tanya’. Film ini menggambarkan Islam dalam sebuah citra masyara- kat yang tradisional, tidak beradab, teroris, merusak, dan agresif. Ini menciptakan suatu pemaknaan Islam sebagai masyarakat, agama, dan nilai yang demonik dan negatif. Kata kunci: demonisasi, Islam, naratif


Panggung ◽  
2013 ◽  
Vol 23 (3) ◽  
Author(s):  
Rajab Ritonga

ABSTRACT ‘Tanda Tanya (?)’ movie has become an Indonesian cinematic work with some controversies complement with it. The controversies lie on how the movie constructed their messages related to the description of Islamic image. The Islamic image which is depicted in this movie contains several sym- bols which created a demonization on the construction of Islam and Moslem. The narrative theory that has been employed focuses on greimas actantial analysis models which emphasizes on how the narrative creates a story and how the story becomes a narrative discourse. The semiotic analysis used on this research is in term of constructivist perspective which aims at constructing the phenomena as a whole answer. The result of the research is that demonization of Islam has been constructed through the narrative sequences of ‘Tanda Tanya’. The movie depicted Islam in an image of traditional, un- civilized, terrorism, destructive, and aggressive community. This created a meaning of Islam as a negative and demonic community, religion, and value. Keywords: demonization, Islam, narrative  ABSTRAK Film ‘Tanda Tanya (?)’ merupakan sebuah karya cinema Indonesia yang mengundang banyak kontroversi. Kontroversi terletak pada bagaimana film ini mengkonstruksikan pesan-pesannya terkait penggambaran citra Islam. Citra Islam yang digambarkan dalam film ini mengandung simbol-simbol yang menciptakan sebuah demonisasi pada kon- struksi Islam dan muslim. Dalam penelitian ini teori naratif digunakan sebagai alat un- tuk memberikan gambaran tentang fenomena demonisasi. Teori naratif yang digunakan berfokus pada model analisis aktansial greimas yang menitikberatkan bagaimana naratif menciptakan sebuah cerita dan bagaimana cerita menjadi sebuah wacana naratif. Analisis semiotik yang digunakan dalam penelitian ini berdasarkan penggunaan dalam paradigma konstruktivis yang bertujuan mengkonstruksi fenomena sebagai sebuah jawaban. Temuan penelitian ini ialah demonisasi umat Islam dikonstruksikan melalui sekuen/babakan nara- tif dalam film ‘Tanda Tanya’. Film ini menggambarkan Islam dalam sebuah citra masyara- kat yang tradisional, tidak beradab, teroris, merusak, dan agresif. Ini menciptakan suatu pemaknaan Islam sebagai masyarakat, agama, dan nilai yang demonik dan negatif. Kata kunci: demonisasi, Islam, naratif


Author(s):  
Khaled Besbes

Abstract: The present article sought to offer a semiotic analysis of Pinter’s The Caretaker’s characters as signifers in their own right. The article also aimed at studying the play’s dramatis personae as loci of multi-coded expressions, with a focus on the various modes of signifcation associated with them. Using semiotics as an analytical method, the author explored the linguistic and paralinguistic features of the characters’ discourses as signs in relation to the play’s pivotal themes, their kinesic and body expressions as indexical signs, as well as their distinctive proxemic behavior(s) onstage. Some attention was also given to the characters’ handling of stage props and the special meanings attached to them as replicators of character personality. The results of the discussion showed that using a semiotic approach to analyze The Caretaker’s characters can yield positive outcomes in terms of comprehensive analysis and interpretation of the characters as dynamic unities of interrelated sign-systems. Keywords: Pinter, semiotics, dramatis personae, linguistic, kinesic, proxemic


2020 ◽  
Vol 16 (4) ◽  
pp. 603-625
Author(s):  
Juming Shen ◽  
Yu Sheng ◽  
Ying Zhou

AbstractThe conceptualization of intercultural communication competence (ICC) has been updated tentatively since it was formulated in the 1970s. A common recognition is that development of ICC can only be realized through an individual’s adaptation, which results from the integration of the multiple forces within the individuals themselves. However, most of the existing research on ICC has focused on the conscious aspects of competence like abilities or skills that are distinguishable, that is, what to adapt, rather than the less conscious aspect, or its correlation with the unconscious part, that is, the how to adapt, or what the process of adaptation is. The absence of investigation into the adaptation process may have been a consequence of the educational context of studies on ICC, which depends much on, or is heavily affected by, the Cartesian dualistic viewpoints that emphasize the dichotomy of mind–body while ignoring the “middle” in between. Based on our previous semiotic analysis that explained the process of intercultural communication as a form of semiosis, this paper adopts more perspectives from edusemiotics to conceptualize learning following a triadic framework with emphasis on the process as the “middle,” which renders it possible to reflect on the process of individuals’ adaptation in contexts of intercultural communication.


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