scholarly journals FUZZY-MULTIPLE APPROACH TO RISK ASSESSMENT UNDER THE CONDITIONS OF MANAGEMENT DIGITALIZATION IN ENTERPRISE ACTIVITY

2021 ◽  
Vol 5 (40) ◽  
pp. 263-275
Author(s):  
A. Mazaraki ◽  
I. Fedulova ◽  
Yu. Drozdova ◽  
S. Bai
Keyword(s):  
Risk Assessment ◽  
Innovation Policy ◽  
New Products ◽  
Dairy Industry ◽  
New Product ◽  
Jel Classification ◽  
Risk Indicator ◽  
Multiple Model ◽  
Multiple Approach ◽  
Innovative Products

Abstract. The success of the enterprise in the market depends on the level of its competitiveness, which, in turn, is determined by the level of competitive advantages of products developed and supplied to the market.Constant updating of the product range by modern enterprises allows them to extend the time of their effective life and ensure success in the long run. To do this, companies must constantly carry out innovative activity aimed at developing, implementing, and bringing new products to market to best meet consumer needs. However, companies must not only explore the main factors of success, but also the sources of risk that accompany the introduction of innovative products to market.The effectiveness of product innovation policy of the dairy industry is determined by the optimal combination of traditional and new products (new convenient packaging, new flavors, size, etc.). The article considers a fuzzy multiple approach to assessing the risk of bringing innovative products of the dairy industry to market.This approach is based on the «RWW» criteria for assessing the risk of bringing new products to market (Real, Win, Worth it), which is considered inthework of George S. Day. Based on the risk assessment criteria, a fuzzy-multiple model of risk assessment for bringing innovative products to market was built. As a result, an assessment for the risk of launching a novelty on the market was obtained for the three components o the RWW instrument and the integrated generalized one.The advantage of using the proposed method is the possibility of forming an aggregate risk indicator for the introduction of a new product on the market, which takes into account not only quantitative but also qualitative characteristics of the evaluation indicators. Keywords:digitalization, risk, digitalization, new product, innovative product, fuzzy multiple, fuzzy logic. JEL Classification С63, 81, M21 Formulas: 9; fig.: 3; tabl.: 12; bibl.: 27.

Risks Management in Agile New Product Development Project Environments

2018 ◽  
Vol 7 (4) ◽  
pp. 37-67 ◽  
Author(s):  
Brian J. Galli ◽  
Paola Andrea Hernandez Lopez
Keyword(s):  
New Product Development ◽  
Management Practices ◽  
New Products ◽  
New Product ◽  
Development Project ◽  
Manufacturing Companies ◽  
Customer Requirements ◽  
Product Development Project ◽  
Agile Practices ◽  
Innovative Products

This article reviews the risks associated with the implementation of Agile Project Management practices in projects that involved new products development in manufacturing companies and identified according to existing research the best strategies to approach those risks. Further, this article analyzes the events that can affect the implementation of APM practices in projects that involve the development of new products within manufacturing companies and provides some strategies to mitigate, avoid, and minimize the likelihood if they become risks and its impact in the customer requirements. Principal risks in manufacturing companies were highlighted, and its probability and impact were evaluated regarding scope, quality, schedule, and cost. Risk responses and strategies were noted align with the purpose of the agile practices, which is to deliver innovative products quickly and with high-quality standards.

scholarly journals EMPING MADE OF CASSAVA IN SUKYAMAI VILLAGE SUB-DISTRICT PULO BANDRING DISTRICT ASSAHAN

2018 ◽  
Vol 2 (1) ◽  
pp. 158
Author(s):  
Eko Wahyu Nugrahadi ◽  
Sahat Siagian ◽  
Wahyu Tri Atmojo
Keyword(s):  
Success Rate ◽  
Sweet Potato ◽  
Product Innovation ◽  
Consumer Demand ◽  
New Products ◽  
New Product ◽  
Design Tools ◽  
Packaging Design ◽  
Innovative Products ◽  
Processed Products

AbstractGrated chips business developed by Mr. Bakri and Mrs. Armawati in Sukadamai Village Pulo Bandring District is still less developed and needs to be assisted. The process of grated chips production is still constrained by the low skills or innovation of processed products made from cassava produced. The two partners only make the grate, while the competition for this business continues to increase. Each day the chips grated production of these partners business can produce a total of 60 kg / day or 56 packs of grated chips. Beside that, there is still modern markets demand or cake shops that can not be fulfilled due to the lack of knowledge of partners about innovative products based on cassava and packaging design. In relation to the problems faced by both partners, Pak Bakri and Mrs. Armawati, then in the program of dedication to the community in accordance with the agreement of both partners have been planned and realized the existence of training and production simulation by making new products in the form of emping based sweet potato that can be produced by these two partners with total 90 kg / day or 120 packs/day using a cassava grinder. It also planned the procurement of packaging design tools to assist marketing programs in the fulfillment consumer demand of modern market or cake shops. The purpose of all these activities is to maintain the continuity of business or continuity of grated chips business developed by Mr. Bakri and Mrs. Armawati in Sukadamai Village Pulo Bandring sub-district. The success rate of this devotion program to community has been completed, such as: 1. There is a new product that can be produced by the business of Mr. Bakri and Mrs. Armawati, 2. The existence of cassava grinder, 3. The existence of packaging design tools, 4. The existence of packaging design.Keywords: Product Innovation, Emping made of Cassava, Packaging Design

An alternative approach for the operational risk assessment of a new product

2019 ◽  
Author(s):  
Andrea Giacchero ◽  
Jacopo Moretti ◽  
Francesco Cesarone ◽  
Fabio Tardella
Keyword(s):  
Risk Assessment ◽  
Operational Risk ◽  
New Product ◽  
Alternative Approach

New Folk Music as Attempted Repatriation in Romania

2018 ◽  
pp. 436-452
Author(s):  
Maurice Mengel
Keyword(s):  
Mass Media ◽  
Folk Music ◽  
Cultural Policy ◽  
New Products ◽  
New Product ◽  
The State ◽  
State Institutions ◽  
The Public ◽  
Socialist State ◽  
New Form

This chapter looks at cultural policy toward folk music (muzică populară) in socialist Romania (1948–1989), covering three areas: first, the state including its intentions and actions; second, ethnomusicologists as researchers of rural peasant music and employees of the state, and, third, the public as reached by state institutions. The article argues that Soviet-induced socialist cultural policy effectively constituted a repatriation of peasant music that was systematically collected; documented and researched; intentionally transformed into new products, such as folk orchestras, to facilitate the construction of communism; and then distributed in its new form through a network of state institutions like the mass media. Sources indicate that the socialist state was partially successful in convincing its citizens about the authenticity of the new product (that new folklore was real folklore) while the original peasant music was to a large extent inaccessible to nonspecialist audiences.

Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xinchun Wang ◽  
Xiaoyu Yu ◽  
Xiaotong Meng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Resource Constraints ◽  
New Ventures ◽  
New Products ◽  
New Product ◽  
Strategic Decision ◽  
Entrepreneurial Bricolage ◽  
Founding Team ◽  
Npd Performance

Abstract New product development (NPD) performance is a key determinant of a new venture’s success. However, compared with established firms, new ventures often suffer from resource constraints when developing new products. Entrepreneurial bricolage is reported in the literature as an alternative strategic option that enables managers to overcome resource constraints when developing new products. However, because new ventures are often founded by an entrepreneurial team, the effectiveness and efficiency of using bricolage to improve NPD performance might be contingent on how the founding team plays its roles in this process. Using data from 323 new ventures in China, we find support for the critical role of entrepreneurial bricolage in improving NPD success under resource constraints. More importantly, our results reveal that the bricolage strategy is more likely to benefit a venture when the founding team is composed of members with diverse functional backgrounds and is not heavily involved in strategic decision-making.

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Septianto ◽  
Rokhima Rostiani ◽  
Widya Paramita
Keyword(s):  
New Products ◽  
Interactive Effect ◽  
Experimental Studies ◽  
New Product ◽  
Underlying Mechanism ◽  
Content Type ◽  
Narrative Study ◽  
Managerial Implications ◽  
Purchase Likelihood

PurposeWhile new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard.Design/methodology/approachThis research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism.FindingsResults show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect.Originality/valueThe findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.

Strategic delegation, quality competition, and new product profitability

2015 ◽  
Vol 53 (3) ◽  
pp. 713-729 ◽  
Author(s):  
Hyun Shin ◽  
Jongtae Shin ◽  
Shijin Yoo ◽  
Joon Song ◽  
Alex Kim
Keyword(s):  
New Products ◽  
New Product ◽  
Quality Competition ◽  
Strategic Delegation ◽  
Content Type ◽  
Financial Outcomes ◽  
Rival Firms ◽  
New Perspective ◽  
Duopolistic Market ◽  
Low Sensitivity

Purpose – The purpose of this paper is to present a new perspective on the marketing-R & D interface by modelling firms that develop new products in a duopolistic market. Design/methodology/approach – By using a game-theoretic modelling approach, this study examines strategic delegation, through which the marketing and R & D managers of each firm are given authority over pricing and new products’ quality levels. Findings – Interestingly, the study finds that the case where two managers with conflicting incentives negotiate (the horizontal coordination case) might produce a better financial outcome than when the managers’ decisions are perfectly coordinated by a profit-maximizing CEO (the vertical control case). In addition, the study identifies several conditions that guarantee horizontal coordination’s generation of higher profit, such as high (or low) sensitivity to the quality (or price) of a new product. The paper further shows that two competing firms may select horizontal coordination as a Nash equilibrium. Practical implications – These findings provide new insights into the role of marketing-R & D interaction under strategic delegation, which may allow rival firms to “spend smart” on R & D, avoid excessive (and unnecessary) quality competition, and thus enhance the profitability of new products. Such insights would be useful for any firms under budget constraints. Originality/value – To the authors’ knowledge, this paper represents the first attempt to analyze how delegation interacts with the conflicting incentives of marketing and R & D managers, which in turn affects the quality investment decisions, competitive intensity, and, ultimately, the financial outcomes of new products developed competing firms.

New Product Development in Malaysia: Does Organizational Background Really Matter?

2014 ◽  
Vol 68 (3) ◽  
Author(s):  
Tan Owee Kowang ◽  
Amran Rasli ◽  
Choi Sang Long
Keyword(s):  
Product Development ◽  
Research And Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Multinational Companies ◽  
Product Performance ◽  
Survey Questionnaire ◽  
New Product Performance ◽  
Npd Performance

New Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations.  Hence, this study is carried out to explore does organizational background in term of company’s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs.  

Meta4acle: Generating Compelling Metaphors for Design

2008 ◽  
Author(s):  
Erik M. W. Kolb ◽  
Jonathan Hey ◽  
Hans-Ju¨rgen Sebastian ◽  
Alice M. Agogino
Keyword(s):  
Product Development ◽  
Case Studies ◽  
New Product Development ◽  
Team Member ◽  
New Products ◽  
New Product ◽  
Design Teams ◽  
Exploration Tool ◽  
Design Case ◽  
Positive Results

Metaphors have successfully been used by new product development and design teams to help frame the design situation and communicate new products to stakeholders. Yet, the process of finding a compelling metaphor often turns upon stumbling upon it or a flash of insight from a team member. We present Meta4acle: a Metaphor Exploration Tool for design that suggests possible metaphors to make the process more one of ‘seeking out’ than ‘stumbling upon’ an effective metaphor. The tool takes data about the project in the form of a title, domain and key associations required of the metaphor and returns suggestions from a database of possible metaphor sources. We built a Meta4acle prototype and evaluated it with positive results for three existing design case studies. We present plans for its full implementation and evaluation.

scholarly journals Fault Risk Assessment of Underwater Vehicle Steering System Based on Virtual Prototyping and Monte Carlo Simulation

2016 ◽  
Vol 23 (3) ◽  
pp. 97-105
Author(s):  
Deyu He ◽  
Niaoqing Hu ◽  
Lei Hu ◽  
Ling Chen ◽  
YiPing Guo ◽  
...  
Keyword(s):  
Risk Assessment ◽  
Monte Carlo Simulation ◽  
Monte Carlo ◽  
Fault Injection ◽  
Fault Simulation ◽  
Virtual Prototyping ◽  
Underwater Vehicle ◽  
Steering System ◽  
Assessment Method ◽  
Risk Indicator

Abstract Assessing the risks of steering system faults in underwater vehicles is a human-machine-environment (HME) systematic safety field that studies faults in the steering system itself, the driver’s human reliability (HR) and various environmental conditions. This paper proposed a fault risk assessment method for an underwater vehicle steering system based on virtual prototyping and Monte Carlo simulation. A virtual steering system prototype was established and validated to rectify a lack of historic fault data. Fault injection and simulation were conducted to acquire fault simulation data. A Monte Carlo simulation was adopted that integrated randomness due to the human operator and environment. Randomness and uncertainty of the human, machine and environment were integrated in the method to obtain a probabilistic risk indicator. To verify the proposed method, a case of stuck rudder fault (SRF) risk assessment was studied. This method may provide a novel solution for fault risk assessment of a vehicle or other general HME system.

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