This article sums up the results of the international scientific-practical conference «Teacher for the Future: Language, Culture, Personality», devoted to the 200th anniversary of F.I. Buslayev, an outstanding Russian scholar, linguist, academician and educationalist. Held in the MPSU, the conference brought together academics, scholars and researchers, university professors and school teachers, post-graduates, masters, bachelors and students to consider some topical issues of the Russian language teaching methods.
This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application.
The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.
This article sets out to analyse forms of the imperative mood, which bear the indirect meaning of obligation. The aim is to characterise the structure and semantics of phrases, in which quasi-imperative forms are used. This analysis determines the direction of grammatical transposition and its nature. It is suggested that the imperative forms with the meaning of obligation are interpretative in nature and indirectly reflect the alleged expression of will. The analysis uses descriptive and structural-semantic methods. The semantic groups of clauses that include the imperative mood forms under consideration are distinguished. The features of the use of imperative forms with the meaning of obligation in the modern Russian language are described.
XXII INTERNATIONAL SCIENTIFIC PRACTICAL CONFERENCE «MODERN RUSSIAN LANGUAGE. FUNCTIONING AND PROBLEMS OF TEACHING»
