Chronicle of the 24th International Scientific and Practical Conference "Modern Russian Language: Functioning and Problems of Teaching"

2020 ◽  
Vol 7 (1) ◽  
pp. 219-224
Author(s):  
E.A. Nikitina ◽  
◽  
M.A. Kharlamova ◽  
Keyword(s):  
Russian Language ◽  
Language Functioning ◽  
Practical Conference ◽  
Modern Russian

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

Imperative Forms with the Meaning of Obligation

2019 ◽  
Vol 80 (6) ◽  
pp. 80-84
Author(s):  
N. A. Nikolina
Keyword(s):  
Russian Language ◽  
Imperative Mood ◽  
Modern Russian

This article sets out to analyse forms of the imperative mood, which bear the indirect meaning of obligation. The aim is to characterise the structure and semantics of phrases, in which quasi-imperative forms are used. This analysis determines the direction of grammatical transposition and its nature. It is suggested that the imperative forms with the meaning of obligation are interpretative in nature and indirectly reflect the alleged expression of will. The analysis uses descriptive and structural-semantic methods. The semantic groups of clauses that include the imperative mood forms under consideration are distinguished. The features of the use of imperative forms with the meaning of obligation in the modern Russian language are described.

Ontological and Quantitative Aspects of the Causal Relationship as the Objects of Graduation

2019 ◽  
Vol 80 (4) ◽  
pp. 78-82
Author(s):  
J. Gong
Keyword(s):  
Causal Relationship ◽  
Russian Language ◽  
Modern Russian

The article considers the problems of graduating ontological and quantitative signs of the causal relationship; language means of expressing various degrees of their realisation are presented and classified. The article reveals that the gradual semantics of causation in the modern Russian language is expressed by a combination of constructions denoting the cause, with co-ordinative conjunctions, particles and introductory-modal words, and indicates the actual presence, the supposed presence, and the absence of a causal relationship, as well as the correlation of the situation of a consequence with one, two or many reasons.

Replacing the Stressed [é] with the Stressed [ó]: Causes and Effects

2019 ◽  
Vol 80 (2) ◽  
pp. 80-87
Author(s):  
V. P. Moskvin
Keyword(s):  
Literary Form ◽  
Russian Language ◽  
National Language ◽  
Old Russian ◽  
Literary Forms ◽  
Modern Russian

The article considers the positional conditions of the transition of [é] to [ó], the causes of this phonetic transformation, which can be traced back to the Old Russian language, as well as the conditions for its gradual weakening. On this basis, the A.A. Shakhmatov’s hypothesis, interpreting this transition as a type of regressive labialization, was defined more precisely. Stylistically and orthologically significant reflexes of transition [é] to [ó] in the literary form of the modern Russian national language and its non-literary forms have been characterized and systematized.

Linguocultural aspect of foreign language words of youth jargon

2020 ◽  
Vol 3 (1) ◽  
pp. 42-44
Author(s):  
Malika Zoxirovna Salomova
Keyword(s):  
Foreign Language ◽  
Russian Language ◽  
Semantic Features ◽  
External Borrowing ◽  
Modern Russian

The article is devoted to the problems of analyzing the composition of modern youth jargon. The article outlines the specificity of youth jargon among other socialists of the modern Russian language, gives a description of internal and external borrowing as part of the vocabulary of youth jargon, describes their structural and semantic features.

РУССКИЙ ЯЗЫК – ЯЗЫК ВЫСШЕГО ОБРАЗОВАНИЯ В КГМА

2020 ◽  
pp. 50-53
Author(s):  
Г. Кульбаева
Keyword(s):  
Russian Language ◽  
Educational Activity ◽  
Official Language ◽  
Main Motivation ◽  
Language Functioning ◽  
Teaching Language ◽  
Medical Academy ◽  
Wide Range ◽  
The Status ◽  
The Russian Language

Аннотация. В статье рассматривается вопрос о функционировании русского языка в образовательном пространстве КГМА. Большое место в работе занимает роль русского языка в учебной деятельности студентов-медиков. Мотивацией к изучению именно, русского языка являются следующие факторы: статус официального языка; возможность привлечь внимание широкого круга специалистов к своим исследованиям; понимание престижности русского языка. В статье нашли отражение различные формы работы по расширению сферы использования русского языка в медицинской академии. В работе уделено внимание и профильным учебным пособиям, разработанным автором статьи. Анализ некоторых заданий позволяет констатировать тот факт, что содержание пособии определено через компетенции, одной из которых является языковая. Ключевые слова:язык обучения, фундаментальные науки, соматические ФЕ, компетентностная основа, профессиональная направленность, жаргонная лексика. Аннотация. Макалада КММАнын билим берүү мейкиндеги орус тилин өздөштүү маселеси каралат. Орус тили студент-медиктердин окуу ишмердигинде чоң роль ойнойт. Расмий тил статусу, өз изилдөөлөрүнө көпчүлүк адистердин көңүлүн буруу мүмкүнчүлүгү, орус тилинин баркын түшүнүү, өзгөчөлөп билүүгө далил болуп эсептелет. Макалада медициналык академияда орус тили колдонуу чөйрөсүн кеңейтүү боюнча иштөөнү ар кандай формалары көрсөтүлгөн. Эмгекте макаланын автору иштеп чыккан адистик окуу колдонмолорго да көңул бурулган. Кээ бир тапшырмалардын анализи колдонмонун мазмуну компетенция, анын бирөөсү тил аркылуу аныкталганын факт катары көрсөтүүгө мүмкүндүк түзөт. Түйүндүү сөздөр: фундаменталдык илимдер, соматикалык фразеологизмдер, компетенттик негиз, профессионалдык багытталыш, жаргондук лексика. Summary. The article discusses the Russian language functioning in the of the KSMA’s educational space. Russian language plays a big role in the educational activity of the medical students. The main motivation of learning the Russian language has the following points: the status of the official language; the opportunity to attract the attention of a wide range of specialists to their research; understanding of the prestige of the Russian language. The article reflected various forms of work to expand the scope of the use of the Russian language at the medical academy. The work focuses on specialized textbooks developed by the author of the article. An analysis of some tasks allows us to state the fact that the content of the manual is determined through competencies, one of which is the language. Key words: teaching language, fundamental sciences, somatic phraseological unit, slang vocabulary.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Сленг на газетной полосе

2020 ◽  
Author(s):  
Olga Iermachkova ◽  
Marianna Figedyová
Keyword(s):  
Print Media ◽  
Russian Language ◽  
Dynamic Processes ◽  
Modern Russian

The article is devoted to slangization, which is one of the most dynamic processes of the modern Russian language. Based on material of Russian print media, the reasons for introducing slang words into a journalistic style are examined, and the functions of such vocabulary in a newspaper are analyzed.

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