Imperative Forms with the Meaning of Obligation

2019 ◽  
Vol 80 (6) ◽  
pp. 80-84
Author(s):  
N. A. Nikolina
Keyword(s):  
Russian Language ◽  
Imperative Mood ◽  
Modern Russian

This article sets out to analyse forms of the imperative mood, which bear the indirect meaning of obligation. The aim is to characterise the structure and semantics of phrases, in which quasi-imperative forms are used. This analysis determines the direction of grammatical transposition and its nature. It is suggested that the imperative forms with the meaning of obligation are interpretative in nature and indirectly reflect the alleged expression of will. The analysis uses descriptive and structural-semantic methods. The semantic groups of clauses that include the imperative mood forms under consideration are distinguished. The features of the use of imperative forms with the meaning of obligation in the modern Russian language are described.

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

Ontological and Quantitative Aspects of the Causal Relationship as the Objects of Graduation

2019 ◽  
Vol 80 (4) ◽  
pp. 78-82
Author(s):  
J. Gong
Keyword(s):  
Causal Relationship ◽  
Russian Language ◽  
Modern Russian

The article considers the problems of graduating ontological and quantitative signs of the causal relationship; language means of expressing various degrees of their realisation are presented and classified. The article reveals that the gradual semantics of causation in the modern Russian language is expressed by a combination of constructions denoting the cause, with co-ordinative conjunctions, particles and introductory-modal words, and indicates the actual presence, the supposed presence, and the absence of a causal relationship, as well as the correlation of the situation of a consequence with one, two or many reasons.

Replacing the Stressed [é] with the Stressed [ó]: Causes and Effects

2019 ◽  
Vol 80 (2) ◽  
pp. 80-87
Author(s):  
V. P. Moskvin
Keyword(s):  
Literary Form ◽  
Russian Language ◽  
National Language ◽  
Old Russian ◽  
Literary Forms ◽  
Modern Russian

The article considers the positional conditions of the transition of [é] to [ó], the causes of this phonetic transformation, which can be traced back to the Old Russian language, as well as the conditions for its gradual weakening. On this basis, the A.A. Shakhmatov’s hypothesis, interpreting this transition as a type of regressive labialization, was defined more precisely. Stylistically and orthologically significant reflexes of transition [é] to [ó] in the literary form of the modern Russian national language and its non-literary forms have been characterized and systematized.

Linguocultural aspect of foreign language words of youth jargon

2020 ◽  
Vol 3 (1) ◽  
pp. 42-44
Author(s):  
Malika Zoxirovna Salomova
Keyword(s):  
Foreign Language ◽  
Russian Language ◽  
Semantic Features ◽  
External Borrowing ◽  
Modern Russian

The article is devoted to the problems of analyzing the composition of modern youth jargon. The article outlines the specificity of youth jargon among other socialists of the modern Russian language, gives a description of internal and external borrowing as part of the vocabulary of youth jargon, describes their structural and semantic features.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Сленг на газетной полосе

2020 ◽  
Author(s):  
Olga Iermachkova ◽  
Marianna Figedyová
Keyword(s):  
Print Media ◽  
Russian Language ◽  
Dynamic Processes ◽  
Modern Russian

The article is devoted to slangization, which is one of the most dynamic processes of the modern Russian language. Based on material of Russian print media, the reasons for introducing slang words into a journalistic style are examined, and the functions of such vocabulary in a newspaper are analyzed.

scholarly journals Influence of the world wide web to the modern Russian language

2020 ◽  
Vol 2 ◽  
pp. 80-85
Author(s):  
Natavan Kamilova ◽  
Keyword(s):  
Social Network ◽  
World Wide Web ◽  
World Wide ◽  
Russian Language ◽  
The Internet ◽  
The World ◽  
Network Language ◽  
Modern Russian

In this article we made an attempt to resolve a problem, which impends over our society. Getting involved in the Internet, using social network language, humanity, distorting their language, forget about great traditions of each nation, about originality, harmony, euphony of a language. In this case, we are talking about rich and expressive Russian language.

scholarly journals Mineralogical Code in Russian Color Names

2021 ◽  
pp. 42-65
Author(s):  
Yu. A. Griber
Keyword(s):  
Demographic Characteristics ◽  
The State ◽  
Russian Language ◽  
Professional Experience ◽  
Second Stage ◽  
Russian Speakers ◽  
Frequency Of Use ◽  
Two Stages ◽  
Comprehensive Study ◽  
Modern Russian

The results of a comprehensive study of color names derived from the names of colored stones in the system of color names of the modern Russian language are presented in the article. The research was conducted in 2018-2020 in two stages using the methods of content analysis and an online psycholinguistic experiment. At the first stage, the state of the semantic group of names of colored stones, potential objects-referents of color names, was assessed by analyzing four different groups of sources: specialized dictionaries of colored stones, dictionaries of color, individual author's dictionaries of color names and explanatory dictionaries of the modern Russian language. At the second stage, the state of the color terms formed from the names of colored stones in the active vocabulary of modern Russian speakers was investigated on the basis of data from an online psycholinguistic experiment, in which 2,457 people aged 16 to 95 took part. The results of a comparative analysis of the lists of colored stones-prototypes of color names in the passive and active dictionaries of the speakers of the modern Russian language are presented. The scope of denotation and the function of color names derived from the names of colored stones are considered. Particular attention is paid to the analysis of the derivative productivity of the names of referent objects of the studied class and the frequency of use of individual color names in the responses of Russian speakers with different socio-demographic characteristics (gender, age, professional experience).

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