scholarly journals Effect of Customer Orientation and Competitor Orientation on New Product Development of Woven Products: The Role of Innovation Possibilities

2020 ◽  
Vol 7 (7) ◽  
pp. 156
Author(s):  
Jamilah Jamilah ◽  
Dwi Putra Buana Sakti ◽  
Lalu Edy Herman
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
Customer Orientation ◽  
New Product ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Innovation Capability ◽  
Competitor Orientation ◽  
Positive Effect

The purpose of this research is to find out the significance of the influence of Customer Orientation, Competitor Orientation, and Innovation Capability to New Product Development, as well as knowing the role mediation of the Innovation Capability variable on weaving products. New products have a very important role in maintaining business sustainability. New customer-centered product development is a product development that focuses on finding solutions to solve customer problems and provide a more satisfying experience for customers. To stay competitive and survive in the market, companies need to improve innovation capability. The population of this study is all owners of weaving products enterprises, which the exact number is certainly known, with the number of samples is 112 respondents. This research uses structural equation modeling (SEM analysis) with the smartPLS application. The results showed that Customer Orientation and Competitor Orientation have a significant positive effect on Innovation Capability, then Competitor Orientation and Innovation Capabilityhas a significant positive effect on New Product Development, while Customer Orientation does not significantly affect New Product Development. For the mediating influence of Innovation Capability, there is a fully mediating role in the significant influence of Customer Orientation on New Product Development. Meanwhile, on the influence of Competitor Orientation towards New Product Development, there is a partial effect of mediation found

The contingent effects of coopetition on new product development under dual institutional interactions: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hao Shen ◽  
Yu Gao ◽  
Chuan Liu ◽  
Xiangru Chen
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
New Product ◽  
Government Support ◽  
Equation Modeling ◽  
Institutional Environments ◽  
Dual Nature ◽  
Content Type ◽  
Business Context

Purpose Integrating the coopetition perspective with institutional theory, this study aims to determine how balanced patterns (BPs) and combinative patterns (CPs) of coopetition impact firms’ new product development (NPD) and how these effects are contingent on the various types of interactions between firms and the institutional environments in which they are embedded. Design/methodology/approach To test the hypotheses, 303 firms in China were surveyed. Based on the responses, the proposed model was estimated using structural equation modeling and hierarchical regression analysis. Findings The findings indicate that CP of coopetition enhances NPD but a BP of coopetition impedes NPD. Further, the results suggest that obtaining government support positively moderates the effect of the CP on NPD but negatively moderates the effect of the BP. Conversely, influencing government policy negatively moderates the effect of the CP but positively moderates that of the BP on NPD. Research limitations/implications The findings indicate that different patterns of inter-firm coopetition may have different effects on NPD, thus, providing a holistic and dynamic understanding of the contingent value of coopetition for NPD. The findings also suggest that the complex effects of coopetition on NPD are influenced by institutional interactions, introducing further contingencies to the process of coopetition-based innovation. Practical implications This study provides guidelines for managers seeking to fully understand and capitalize on the dual nature of coopetition: they should be cautious about the different patterns of competition – cooperation interaction and manage their interactions with institutional environments to increase the benefits and avoid the potential damage that different types of coopetition may bring. Originality/value This study offers direct insights into the balanced nature of coopetition and opens up an avenue for further exploration of the specific effects of cooperation dominance and competition dominance on firm performance in the business-to-business context. Moreover, the proposed contingency model offers a potential interface between institutional and coopetition research on NPD in marketing and strategic fields.

The role of innovation capability in the relationship between marketing capability and new product development: evidence from the telecommunication sector

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdulqadir Rahomee Ahmed Aljanabi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
Theoretical Perspective ◽  
New Product ◽  
Innovation Capability ◽  
Marketing Capability ◽  
Telecommunication Sector ◽  
Content Type ◽  
The Relationship

PurposeThe purpose of this study is to examine the relationships between marketing and innovation capabilities and new product development (NPD), including the potential mediating and moderating roles of innovation capability (IC) in the relationship between marketing capability (MC) and NPD.Design/methodology/approachData were collected from telecommunication firms operating in the Kurdistan region of Iraq using a self-administered questionnaire. Of 556 distributed questionnaires, 272 were returned and used for statistical analysis. To analyze the data, a structural equation model (SEM) was developed to test both measurement and structural models.FindingsBoth innovation capability and marketing capability positively impact NPD. Furthermore, IC not only strengthens the relationship between MC and NPD but also serves as a mechanism enabling this relationship.Originality/valueThis study offers NPD researchers a deeper understanding of the capabilities that may affect the NPD process. From a theoretical perspective, previous studies focused exclusively on IC and MC separately and thus did not capture the relationships between these antecedents and NPD. Another valuable contribution of this study to the NPD literature is the inclusion of different roles of IC within the frame of MC and NPD. For practitioners, this study outlines novel combinations of antecedents leading to better levels of NPD.

New Product Market Success for Bio-Tech Industry

2014 ◽  
Vol 543-547 ◽  
pp. 4634-4637
Author(s):  
Chao Yu
Keyword(s):  
New Product Development ◽  
Structural Equation ◽  
Product Market ◽  
New Product ◽  
Product Performance ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Organizational Integration ◽  
Market Success

The role of organizational integration as an antecedent of new product performance has been extensively documented in the literature. A leading corporation must either develop new successful products to sustain its business competence or keep growing in global markets. Organizational integration has attracted ever-increasing interest because of the publication of seminal works and is a strategically valuable resource for successful new product development (NPD). This article focuses on NPD projects in the Taiwanese bio-tech industry. In particular, this study examines the mediate relationship between Organizational integration and new product market success through innovation capability. We propose our research model and then test it by applying structural equation modeling based on the partial least squares (PLS) methodology. The results show that organizational integration not only can achieve new product market success directly but can also increase new product market success through innovation capability.

scholarly journals Co-creation in new product development: Which drivers of consumer participation?

2020 ◽  
Vol 12 ◽  
pp. 184797902091376 ◽  
Author(s):  
Marco Mandolfo ◽  
Shan Chen ◽  
Giuliano Noci
Keyword(s):  
Product Development ◽  
Personality Traits ◽  
New Product Development ◽  
Structural Equation ◽  
New Product ◽  
Consumer Participation ◽  
Equation Modeling ◽  
High Tech ◽  
Specific Product ◽  
Conceptual Background

The present study investigates co-creation in new product development by providing a conceptual background in the psychological factors favoring consumer participation in company processes. The work explores the consumers’ profiles willing to participate in co-creation, through the identification of their personality traits, key motivations, and barriers. Two product typologies are investigated, namely high-tech and high-touch products through survey research on a sample of Italian consumers. Results from structural equation modeling show that consumers’ personality traits affect the perceived motivations and barriers to co-create, in turn shaping their willingness to co-create. Furthermore, consumer willingness to co-create varies depending on the product typology. Under a managerial viewpoint, the research study provides practitioners with keys to design targeted co-creation activities, fitting with the specific product typology and audience, and to devise the most suitable participation incentives to offer.

scholarly journals The Extent of New Product Development Partnership between Universities and the Manufacturing Firms in Ghana

2021 ◽  
Vol 11 (4) ◽  
Author(s):  
Munkaila, Alhassan ◽  
Clinton, Aigbavboa ◽  
Wellington, Didibhuku. Thwala
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
Factor Model ◽  
New Product ◽  
Manufacturing Firms ◽  
Careful Examination ◽  
Equation Modeling ◽  
Skills Acquisition ◽  
Main Construct

The importance of new product development in building both technological and technical capacity of university and firm cannot be overemphasized. Collaborations between HE and industry in NPD is conceived as mutual interaction for skills acquisition and economic improvement. The study was designed to determine the extent of new product development partnership between HEIs and the manufacturing firms. A survey was conducted, and a sample of 400 was drawn from both HE and industry; the data were then analyzed using structural equation modeling (SEM) software of EQS version 6.2.The results revealed that there is weak interaction between HE and industry, also there is no formal partnership between the two on new product development. in order to strengthen the mutual relationship, a conceptual model had been developed after a careful examination and assessment of the key factors of NPD and after preliminary CFA analysis conducted to establish the determinants of the main construct. A nine-factor model was then developed for university and industry. The study therefore recommends that higher education and industry adopt this new model for effective partnership on NPD.

scholarly journals Antecedents and Consequences of Entrepreneur Imaginativeness

2020 ◽  
Vol 55 (5) ◽  
Author(s):  
Widodo ◽  
Tatiek Nuhayatie
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Model Development ◽  
New Product ◽  
Equation Modeling ◽  
Antecedents And Consequences ◽  
Experience Intensity ◽  
Medium Enterprises

This article aims to develop the entrepreneurial imaginativeness model (creative imaginativeness, social imaginativeness, practical imaginativeness) towards new product development performance with the antecedent of experience intensity. The respondents of this study are the 220 leaders of the Batik Micro Small and Medium Enterprises. The analysis technique in this study uses Structural Equation Modeling using AMOS software. The finding of this study is the main priority of entrepreneurial imaginativeness model development towards new product development performance by increasing creative imaginativeness, with indicators as follows: (1) I consider myself to be inventive; (2) I consider myself to be innovative; (3) I demonstrate originality in my work; and (4) I like to create original work. Creative imaginativeness is developed by experience intensity with the indicators as follows: (1) Business management; (2) Handling consumer complaints; (3) Good relations with outside parties; and (4) Handling dynamics.

Study on the Alignment of New Product Development and Supply Chain

2014 ◽  
Vol 1006-1007 ◽  
pp. 556-565
Author(s):  
Jie Wang ◽  
Jie Chen
Keyword(s):  
Supply Chain ◽  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
Research Result ◽  
New Product ◽  
Equation Modeling ◽  
Manufacturing Enterprises ◽  
Decision Variables ◽  
Close Relationship

Based on the review of related literature about the alignment of new product development (NPD) and supply chain (SC), the related decision variables of NPD and SC are summarized. In order to explore the alignment relationship between NDP and SC, we propose a study framework and the some relationship assumptions. Taking use of questionnaire investigation and Structural Equation Modeling, the relevant assumptions are verified and the mechanism and strategy of the alignment of NPD and SC are explored for Chinese manufacturing enterprises. The research result shows that the modularity and variety of NPD have close relationship with the complexity of supply chain configuration, collaboration and coordination. And the degree of the alignment has an important influence on the supply chain performance of the end product. The relevant conclusions would provide some theoretical reference and practical guidance on the decision of aligning the NPD with SC.

Inter-organizational cooperation in automotive new product development projects

2019 ◽  
Vol 120 (1) ◽  
pp. 79-97 ◽  
Author(s):  
Yujuan Zheng ◽  
Shan Liu ◽  
Wei Huang (Wayne) ◽  
James Jiunn-Yih Jiang
Keyword(s):  
Product Development ◽  
Knowledge Sharing ◽  
New Product Development ◽  
Social Exchange ◽  
Structural Equation ◽  
Cost Benefit ◽  
New Product ◽  
Equation Modeling ◽  
Content Type ◽  
Organizational Cooperation

Purpose The purpose of this paper is to formulate and test a theoretical model to explain inter-organizational cooperation behaviors among suppliers in automotive new product development (NPD) projects. This study aims to investigate the effects of cost and benefit factors on trust and inter-organizational cooperative behaviors among suppliers in automotive NPD projects from the perspective of social exchange theory (SET). Design/methodology/approach The structural equation modeling method is applied to test the proposed model, which is based on the analysis of survey data from 272 product managers of automotive part suppliers. Findings Knowledge sharing and coordination effort influence inter-organizational cooperation indirectly through trust. Specially, trust is negatively influenced by coordination effort but positively affected by knowledge sharing. Requirement uncertainty moderates the relationship between cost–benefit factors and trust differently. Specifically, requirement uncertainty increases the negative influence of coordination effort on trust but also strengthens the positive effect of knowledge sharing on trust. Originality/value This study provides a relatively comprehensive cost–benefit framework for further understanding the formation mechanism of inter-organizational cooperation among suppliers. It also contributes to SET by incorporating the contextual factor to explain the moderating effect of requirement uncertainty on the relationships between cost–benefit factors and trust in the context of automotive NPD projects.

scholarly journals Virtual R&D Teams: A New Model for Product Development

2015 ◽  
Vol 3 (2) ◽  
pp. 01-27 ◽  
Author(s):  
Nader Ale Ebrahim
Keyword(s):  
Product Development ◽  
Research And Development ◽  
Virtual Teams ◽  
New Product Development ◽  
Structural Equation ◽  
Online Survey ◽  
Small And Medium Enterprises ◽  
New Product ◽  
Equation Modeling ◽  
New Model

Increased global competitions have urged small and medium enterprises (SMEs) to develop new products faster. Virtual research and development (RD) teams in SMEs can offer a solution to speed up time-to-market of new product development (NPD). However, factors that affect the effectiveness of virtual teams for NPD are still not adequately verified. This paper presents the correlations between virtual RD team constructs and virtual team effectiveness by developing a “Virtual Research and Development Team” (ViRDT) model. The items, which may influence the effectiveness of virtual teams, are taken from the literature. Through an online survey and by application of structural equation modeling (SEM) technique, the proposed model (ViRDT) has been tested. The results suggest that the process construct is strongly correlated to the effectiveness of virtual teams. Therefore, NPD managers in virtual RD teams should concentrate on the process of new product development rather than simply equipping the teams with the latest technology or employing highly qualified experts. Further empirical research is recommended to fully explore and appreciate the breadth of application of the ViRDT model.Virtual Ramp;D Teams: A New Model for Product Development

scholarly journals A multi-dimensional approach for managing open innovation in NPD

2017 ◽  
Vol 37 (10) ◽  
pp. 1366-1385 ◽  
Author(s):  
Hanna Bahemia ◽  
Brian Squire ◽  
Paul Cousins
Keyword(s):  
Product Development ◽  
Competitive Advantage ◽  
New Product Development ◽  
New Product ◽  
Three Dimensions ◽  
Longitudinal Impact ◽  
Product Innovativeness ◽  
Content Type ◽  
The Impact ◽  
Positive Effect

Purpose This paper explores openness within new product development (NPD) projects. The purpose of this paper is to examine the impact of breadth, depth and partner newness on product innovativeness and product competitive advantage. The authors also seek to examine the contingent effects of the appropriability regime. The authors make suggestions to academics and practitioners based on the findings. Design/methodology/approach The authors use a structured survey instrument producing an empirical analysis of 205 NPD projects in the manufacturing sector in the UK. The authors use an ordinary least squares regression model to test hypothesised relationships between openness (breadth, depth and partner newness), product innovativeness, product competitive advantage and the appropriability regime. Findings The authors find that each of the three dimensions of openness, depth, breadth and partner newness, have a significant but differing impact on product innovativeness. Specifically, the study indicates that breadth has a positive effect but only in the presence of a strong appropriability regime, partner newness has a direct positive effect, and depth a direct negative effect. The authors also find that product innovativeness has a positive impact on product competitive advantage. Research limitations/implications Further research should focus on replicating the findings in other countries, search for further moderating factors, such as the stage of the NPD process, and analyse the longitudinal impact of openness within NPD projects. Practical implications Organisations are encouraging managers to be more open in their approach to NPD. The authors’ findings suggest that managers need to think about the three dimensions of openness, breadth, depth and partner newness. Their engagement with each of these dimensions depends on the desired outcomes of the innovation project and the strength of patents. Originality/value The research extends the extant supplier involvement in new product development literature to examine the effect of up to 11 types of external actor in NPD projects. The authors test a new multi-dimensional measurement scale for the openness construct. The authors show that each dimension has a different relationship with product innovativeness.

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