Factors Affecting Consumer Resistance to Innovation in Mobile Phone Industry

Mobile phones are one of the fastest-adopted innovations in history. Globally, mobile phones have rapidly become widespread in most parts of the world, especially among the young generation. Young people constitute an important and significant part of mobile phone users. In this study, the author examined the factors affecting mobile phone use among undergraduate students in a developing country. The research data was collected through a convenience sample of undergraduate students in a public university in Turkey. Exploratory factor analysis was used to examine the underlying factors in mobile phone use. Nine factors are identified from the results of factor analysis such as “Information,” “Attitude,” “Mobility,” “Functional service,” “Entertainment/Relaxation,” “Convenience,” “Fashion,” “Sense of security,” and “Multimedia service”.

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Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach

International Journal of Marketing Studies ◽

10.5539/ijms.v5n6p151 ◽

2013 ◽

Vol 5 (6) ◽

Cited By ~ 3

Author(s):

Raymond K. Dziwornu

Keyword(s):

Mobile Phone ◽

Logit Model ◽

Factors Affecting ◽

Binary Logit Model ◽

Binary Logit ◽

Greater Accra Region ◽

Model Approach

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Factors Affecting Emotional Responses in Mobile Phone Design Evaluation

Proceedings of the Human Factors and Ergonomics Society Annual Meeting ◽

10.1177/154193120605001812 ◽

2006 ◽

Vol 50 (18) ◽

pp. 2173-2177

Author(s):

Rosemary R. Seva ◽

Henry Been-Lirn Duh ◽

Martin G. Helander

Keyword(s):

Mobile Phone ◽

Emotional Responses ◽

Design Evaluation ◽

Factors Affecting

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Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan)

Journal of Public Administration and Governance ◽

10.5296/jpag.v7i1.11042 ◽

2017 ◽

Vol 7 (1) ◽

Author(s):

Hafiz Muhammad Wasif Rasheed ◽

Muhammad Khalid Anser

Keyword(s):

Mobile Phone ◽

Brand Loyalty ◽

Service Sector ◽

General Purpose ◽

Survey Method ◽

Factors Affecting ◽

Consumer Markets ◽

Relationship Of ◽

Self Administered Questionnaire

Brands are the key to sales increase in consumer markets. They make a relationship between the consumers and the company. Brand loyalty is a consumer’s preference to purchase a particular product or service at first or repeatedly in a competitive market. The general purpose of this study is to investigate the factors leading to brand loyalty in service sector. Specifically, we are concerned to observe the factors affecting brand loyalty in mobile phone purchasing in Bahawalpur, Pakistan. The sample size of 150 is taken through convenient sampling method. The survey method is used to collect the data from the respondents through self-administered questionnaire. The regression analysis approved the significant positive relationship of the proposed factors with brand loyalty.

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