Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable

Purpose: this study examined the impact of CBE on brand loyalty directly and indirectly through brand satisfaction. Design/methodology/approach: the survey was given to 80 Islamic banking customers from four leading Islamic banks in Indonesia. The analysis used partial least squares structural equation modeling. Findings: the research findings found a direct relationship between CBE and brand loyalty and an indirect relationship using the brand satisfaction variable as the mediating variable. Research limitations: this study did not use indicators that focus on Islamic banking. Practical implications: these studies are essential to building long-term success. For brand managers, concrete steps can be taken by involving consumers in unique and memorable activities. Originality/value: CBE had an indirect effect on brand loyalty by using brand satisfaction as a mediating variable in Islamic banking. Keywords: consumer brand engagement, brand satisfaction, brand loyalty, Islamic banking

The role of customer brand engagement and brand experience in online banking

International Journal of Bank Marketing ◽

10.1108/ijbm-07-2015-0110 ◽

2016 ◽

Vol 34 (7) ◽

pp. 1025-1041 ◽

Cited By ~ 40

Author(s):

Imran Khan ◽

Zillur Rahman ◽

Mobin Fatma

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Online Survey ◽

Online Banking ◽

Equation Modeling ◽

Brand Experience ◽

Content Type ◽

Brand Engagement ◽

Purpose The purpose of this paper is to examine the extent to which the customer-brand engagement influences the brand satisfaction and the brand loyalty in an online banking context. It further explores the role of the online brand experience as a mediating variable amidst the relationship of customer-brand engagement with brand satisfaction and brand loyalty. Design/methodology/approach This study has used 348 responses been collected through an online survey which was conducted among various online bank customers in Delhi, the national capital of India. The responses were analyzed by the means of the confirmatory factor analysis and structural equation modeling. Findings The results of online survey show that customer-brand engagement positively influences online brand experience. The effects of customer-brand engagement on brand satisfaction and brand loyalty are partially mediated by the online brand experience. Mediation of online brand experience produces the stronger effects as compared to those direct effects of the customer-brand engagement on the brand satisfaction and the brand loyalty. Practical implications This study suggests bank managers to develop strategies that could be able to increase the levels of the customer-brand engagement in an online setting because of its scheduled effects on the online brand experiences and the consumer behavioral outcomes. Originality/value This research is the first-of-its-kind that examines the effect of customer-brand engagement on the customers’ brand experience, brand satisfaction and brand loyalty in the online banking context.

Brand Equity, Brand Satisfaction, and Brand Loyalty

International Journal of Online Marketing ◽

10.4018/ijom.2021070103 ◽

2021 ◽

Vol 11 (3) ◽

pp. 34-50

Author(s):

Anupreet Kaur Mokha

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Online Shopping ◽

Positive Impact ◽

Equation Modeling ◽

Confirmatory Factor ◽

The Impact ◽

The Relationship ◽

Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a mediating variable. Convenience sampling was used to collect data from 500 customers who were using online shopping websites, and the data was analyzed using confirmatory factor analysis followed by structural equation modeling (SEM) through AMOS. The results revealed that brand equity and brand satisfaction had a significant positive impact on brand loyalty, and also brand satisfaction partially mediated the relationship between brand equity and brand satisfaction. This research would provide very useful insights to both academicians and marketers and would help e-commerce managers to improve the image and reputation of the brand.

KONFLIK DAN KINERJA KARYAWAN

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v3i3.162 ◽

2018 ◽

Vol 3 (3) ◽

pp. 431-440

Author(s):

Santi Retno Sari

Keyword(s):

Leadership Style ◽

Structural Equation ◽

Employee Performance ◽

Equation Modeling ◽

Managerial Practices ◽

Research Findings ◽

Job Levels ◽

The Impact ◽

The Relationship ◽

Practical Implications

The purpose of this paper is to examine the relationships to which leadership style (task and relations oriented leadership) moderate the impact of conflict on employee performance. Data were collected from 92 employees in different job levels. Partial least squares variance-based structural equation modeling (PLS-SEM) was used to test the relationship in the models. The results showed that task and relation conflict was associated with employee performance. The research findings also showed that leadership styles moderated the relationship between conflict and employee performance. This study offers implications for managerial practices. Practical implications and suggestions described in the paper Keywords: leadership style, conflict, performance.

Impact of Entrepreneurship Extracurricular Activities and Inspiration on Entrepreneurial Intention: Mediator and Moderator Effect

SAGE Open ◽

10.1177/21582440211032174 ◽

2021 ◽

Vol 11 (3) ◽

pp. 215824402110321

Author(s):

Thuy Thu Nguyen ◽

Linh Thi Phuong Nguyen ◽

Hoa Thi Thanh Phan ◽

Anh Trong Vu

Keyword(s):

Extracurricular Activities ◽

Structural Equation ◽

Entrepreneurial Intention ◽

Equation Modeling ◽

Moderator Effect ◽

Technical Students ◽

Research Findings ◽

Direct And Indirect Impacts ◽

Indirect Impacts ◽

This empirical study proposed a comprehensive model testing the direct and indirect impacts of entrepreneurship extracurricular activities and entrepreneurship inspiration on students’ entrepreneurial intention. With the sample consisting of 640 students from 11 universities in Vietnam, the study used structural equation modeling analysis approach. The results revealed that entrepreneurship extracurricular activities and entrepreneurship inspiration are significantly related to students’ entrepreneurial intention, and entrepreneurship self-efficacy partially mediates these relations. The impact of entrepreneurship education on entrepreneurial intention differs across the field of study. Technical students generally get more benefits from entrepreneurship educational activities than business and economics students do. The research findings recommended some implications for fostering graduates’ entrepreneurship in emerging countries.

The consumers’ commitment and materialism on Islamic banking: the role of religiosity

Journal of Islamic Marketing ◽

10.1108/jima-12-2020-0378 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Junaidi Junaidi ◽

Ready Wicaksono ◽

Hamka Hamka

Keyword(s):

Structural Equation ◽

Survey Study ◽

Equation Modeling ◽

Islamic Banking ◽

Islamic Banks ◽

Content Type ◽

Positive Effects ◽

Islamic Bank ◽

Muslim People ◽

Purpose This paper aims to investigate whether and how religiosity (e.g. extrinsic and intrinsic) influences the mediator variables (consumers’ commitment and materialism) in the Islamic bank consumers context. It also examines how the mediators should be influence consumers’ preferences. Design/methodology/approach In total, 658 Muslim people and Islamic bank consumers were recruited for a survey study and structural equation modeling was used to test the research hypotheses. Findings The empirical results indicate that religiosity (e.g. extrinsic and intrinsic) has significant and positive effects on consumers’ commitment and materialism, whereas intrinsic religiosity has no significant effect on consumers’ commitment which subsequently influences consumers’ preference. Furthermore, mediator variables (e.g. consumers’ commitment and consumers’ materialism) have partial mediators between religiosity and consumers’ preferences. Research limitations/implications The current study was limited to Indonesian Muslim people; there is a future need to study consumers’ attitudes and engagement in religious products and services (e.g. Islamic brands). It is can help practitioners, regulators and researchers to observe the dynamic behavior to elaborate on the impact of religion and Islamic products on consumers’ preference. Practical implications The bank managers and regulators should enhance the information of products and services Islamic banks and the difference principle between conventional banks. Moreover, enlighten the consumers about the principle operation of Islamic banks from the perspective of marketing and religiosity. Originality/value This study contributes to consumers’ behavior literature and, specifically, for the decision-making process through developing and testing a model of religious determinants toward Islamic bank products, as well as offers new insights into the determinants of religion and consumers’ decision process toward Islamic banking.

The Moderating Effect of the Status of Using a Product on the Relationship Between Brand Experience and Word of Mouth Recommendations

Archives of Business Research ◽

10.14738/abr.92.9677 ◽

2021 ◽

Vol 9 (2) ◽

pp. 41-59

Author(s):

Ngatno Ngatno ◽

Endang P Apriatni

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Strong Relationship ◽

Moderating Effect ◽

Equation Modeling ◽

Brand Experience ◽

User Group ◽

The Status ◽

The Relationship ◽

The purpose of this study was to examine the moderating effect of the status of using the product on the relationship between brand experience, satisfaction, loyalty and brand recommendation. Structural equation modeling (SEM) with multi groups was used for data analysis. The results of this study indicate that there is a strong relationship between brand experience, satisfaction, loyalty and brand recommendation. The effect of brand experience and brand satisfaction on WOM recommendations was higher in the new user group than in the established user group. While the effect of brand loyalty on WOM recommendations was higher for established users than for new users. The effect of brand experience on brand satisfaction was greater for established users than for new users. While the effect of brand experience on brand loyalty was greater in the new-user group, it was not significant. Finally, the effect of brand satisfaction on brand loyalty was greater for established users than for new users.

The impact of brand associations on brand loyalty in the football industry

Sport Business and Management An International Journal ◽

10.1108/sbm-06-2016-0026 ◽

2016 ◽

Vol 6 (5) ◽

pp. 499-519 ◽

Cited By ~ 3

Author(s):

Daniel Maderer ◽

Dirk Holtbruegge ◽

Rachel Woodland

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Brand Management ◽

Negative Impact ◽

Equation Modeling ◽

Brand Associations ◽

Content Type ◽

Attitudinal Loyalty ◽

The Usa ◽

Purpose The purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward professional football clubs in developed and emerging football markets (EFM). In particular, the following research questions are answered: how important are different determinants of brand associations for fans from developed football markets (DFM) and EFM? Are there any major differences in the importance of different brand associations and their influence on brand loyalty between fans from DFM and EFM? Design/methodology/approach Based on the customer-based brand equity framework the impact of brand associations on brand loyalty is tested with a sample of 3,587 fans from DFM – Germany, England, Spain, Italy, and France (2,032) – as well as fans from EFM – Brazil, Russia, India, China, and the USA (1,555). Findings Structural equation modeling is applied and shows a negative impact of brand attributes on attitudinal loyalty, whereas brand benefits positively impact attitudinal loyalty. Furthermore, significant differences between fans from developed and EFM are revealed. Implications for the management of football teams and for research on brand management are derived. Originality/value This study extends the work of Gladden and Funk (2001) by expanding the model used to assess brand loyalty and analyzes it empirically in different football markets. When looking to foster attitudinal loyalty, marketers should concentrate on benefit associations instead of attribute associations. Most importantly, marketers should be aware that when focusing on developing brand loyalty amongst EFM fans, they should not simply apply the same strategies that proved to be effective in DFM and vice versa.

Measuring cultural dimensions for cross-cultural management: Corporate governance outlook

Corporate Ownership and Control ◽

10.22495/cocv17i2art13 ◽

2020 ◽

Vol 17 (2) ◽

pp. 157-164

Author(s):

Rabeb Riahi ◽

Foued Hamouda ◽

Jamel Eddine Henchiri

Keyword(s):

Latent Variables ◽

Structural Equation ◽

Cultural Dimensions ◽

Equation Modeling ◽

National Study ◽

Cultural Management ◽

Cross Cultural Management ◽

Cross National Study ◽

The unobservable nature of the national culture is one of the main limits of research studying the impact of values systems’ in management sciences. This is why we aim in this study to identify a measure to three cultural dimensions namely, individualism (IND), masculinity (MASC) and long-term orientation (LTO). Our methodology is based on structural equation modeling (SEM) under LISREL approach, where latent variables are economic and demographic characteristics. Findings for the cross-national study over a period of 7 years including Tunisia, France, and Canada show that ecological indicators are able to determine studied cultural dimensions. However, due to the dynamic character of culture, some studied indicators are no longer the same as identified in prior studies.

Expatriate's engagement and burnout: the role of purpose-oriented leadership and cultural intelligence

Journal of Global Mobility The Home of Expatriate Management Research ◽

10.1108/jgm-05-2020-0031 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Flavia Cavazotte ◽

Sylvia Freitas Mello ◽

Lucia B. Oliveira

Keyword(s):

Structural Equation ◽

Design Methodology ◽

Cultural Intelligence ◽

Multinational Companies ◽

Equation Modeling ◽

Content Type ◽

The Uk ◽

PurposeThis study analyzes the impact of purpose-oriented leadership and leader cultural intelligence on engagement and burnout among expatriates undertaking long-term corporate assignments, grounded on social psychology frameworks on interpersonal bias.Design/methodology/approachA survey was conducted with corporate expatriates from 21 different nationalities, who work for large multinational companies and were on assignment in 23 distinct countries – including Brazil, China, Japan and the UK Partial Least Squares Structural Equation Modeling was used to evaluate the proposed hypotheses.FindingsResults indicate that leader cultural intelligence is associated with lower burnout and higher engagement among expatriates, and that purpose-oriented leadership is associated with higher expatriate engagement but not with lower burnout.Originality/valueThis research contributes to the field by highlighting specific leader attributes that can foster successful expatriation: cultural intelligence and purpose-oriented leadership. The study adds to knowledge on leader–follower relationships amid national and cultural diversity by pointing to actionable leader qualities that can foster expatriate engagement and prevent his/her burnout.

Dominant Species Abundance, Vertical Structure and Plant Diversity Response to Nature Forest Protection in Northeastern China: Conservation Effects and Implications

Forests ◽

10.3390/f11030295 ◽

2020 ◽

Vol 11 (3) ◽

pp. 295 ◽

Cited By ~ 1

Author(s):

Yuanyuan Wang ◽

Jinghua Yu ◽

Lu Xiao ◽

Zhaoliang Zhong ◽

Qiong Wang ◽

...

Keyword(s):

Species Diversity ◽

Forest Structure ◽

Structural Equation ◽

Dominant Species ◽

Tree Density ◽

Equation Modeling ◽

Forest Protection ◽

Natural Reserve ◽

The conservation of species diversity and improvement of forest structure are essential roles of the Natural Reserve Policy and the Natural Forest Protection Program (NFPP) in China. However, the long-term effects of NFPP are still not well-defined, and a natural reserve (Liangshui) and surrounding region were surveyed as a proxy of NFPP for approaching the protection effects. Our results showed that long-term conservation significantly altered the dominant species in the herb layer (80% of species), followed by shrub (58%) and tree layers (50%); there was a 1.6-8.0-fold increase in abundance in Corylus shrubs, Acer trees and Carex grass, but a 1.3–10.0-fold abundance decrease in larch trees, Athyrium herbs and Lonicera shrubs. In contrast, tree species diversity and distribution evenness increased by 31% and 23.4% in the reserve, respectively. Forest protection in the reserve also led to the forest structural alteration with the observation of larger-sized trees and shorter herbs, but relatively sparse forests (smaller tree density). Structural equation modeling manifested that the reserve directly altered forest structure, at a coefficient of 0.854, nearly two-fold higher than its impact on diversity (0.459) and dominant species (−0.445). The most affected parameters were plant size (trees and herbs) and tree density related to forest structure, tree diversity, herb richness and evenness for diversity traits, and Oxalidaceae and Rosaceae for dominant species. This study provides basic data that can be used to evaluate the impact of the nature reserve in NE China, and these findings can be used to guide the implementation of NFPP in the long-term in the future.