Not-So-Neon Terroir
Chapter 2 emphasizes the importance of both ongoing gatherings and the places that host and play a part in them. The chapter traverses the “aesthetic ecology” of the local Las Vegas craft beer scene, highlighting the key nodes that provide the stages the scene needs to express itself. These nodes are sprawled across the Las Vegas Valley, whereby each place needs to compete to draw people to it outside their respective immediate and nearby neighborhoods. As such, some places, even breweries themselves, have continued to follow the dominant logic of Las Vegas by including video poker atop the bars where they serve their locally and translocally brewed craft beers. This common practice, however, is changing, and some have banded together to help create—through the elevation of taste as an act of resistance—a new cultural logic and aesthetic demeanor for the city