The article explores the text data of the Internet-comments published on social networks by fans to celebrate the victory of their favorite sportsmen. The aim of the publication is to analyze verbal, paraverbal and nonverbal forms of emotion expression in two groups of fans: those who are keen on sports profiling typically masculine properties (strength, audacity, endurance), and, on the contrary, those who are passionate about the sport performance featuring feminine characteristics (grace, beauty, flexibility). The conducted comparative analysis gives evidence about the presence of a number of specific features due to the effect of gender factor. However, this factor largely correlates with other variables, such as linguacultural patterns, the nature of the sport itself (team sport vs individual sport).