scholarly journals Hip-Hop Culture: A Case Study of Beats by Dre for Entrepreneurship

2019 ◽  
Vol 5 ◽  
pp. 1
Author(s):  
Daryl D. Green ◽  
Braden Dwyer ◽  
Sinai G. Farias ◽  
Cade Lauck ◽  
JoziRose Mayfield ◽  
...  
Keyword(s):  
College Students ◽  
Hip Hop ◽  
Business Professionals ◽  
Business World ◽  
Hip Hop Culture ◽  
Entrepreneurial Spirit ◽  
Mind Set

This case study examines Beats by Dr. Dre on how to infuse the entrepreneurial spirit in today’s college students, given the backdrop of hip-hop culture. In more than 10 years, the legendary music record producer Jimmy Iovine and hip-hop icon Dr. Dre has turned a small subculture success into a multibillion-dollar business. With that growth of Beats by Dre, there are opportunities for universities to learn from this company. Through the lens of hip-hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners on how to inject the entrepreneurial mind-set in young business professionals.

The New Hip-Hop Generation of China

2020 ◽  
pp. 75-91
Author(s):  
Yehan Wang
Keyword(s):  
Hip Hop ◽  
Hip Hop Culture ◽  
Mainstream Media ◽  
Media Companies ◽  
Reality Show ◽  
Youth Subcultures ◽  
Subway Stations ◽  
Mainstream Culture

In 2017, an online reality show single-handedly ignited China's passion for hip hop, garnering more than 2.5 billion views and ensuring stardom for its contestants. Prior to this, Chinese hip-hop culture was only an “underground culture”; a small number of people sang in subway stations, not in mainstream media or culture. Based on research into the concept of “post-subculture” and the Birmingham school's theory of youth subcultures, this research takes the TV music show The Rap of China as an exemplary case study and explores how media companies make use of power emerging from fandom to “break the rules” of the traditions of mainstream culture in China. Through online observations of hip-hop songs and artists as well as interviews of hip-hop fans, this research explores the identities constructed in the age of consumerism and how new hip-hop generation fans perceive hip-hop culture.

scholarly journals Brotherhood and Hip-Hop: The Case of Chinese Hip-Hop Club Triple H

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110615
Author(s):  
Xi Chen ◽  
Yazhou Tong ◽  
Jinsheng Zhang
Keyword(s):  
Hip Hop ◽  
New Approach ◽  
Hip Hop Culture ◽  
Triple H

After hip-hop increased in popularity in Chinese entertainment programs, different perceptions of hip-hop in China reflected a clash of various thinking patterns among audiences, with hip-hop club Triple H on the cusp of controversy. Taking Triple H as a case study, this paper aims to explore how emotional attachments influence the development of Chinese hip-hop clubs in post-subculture. The findings indicated that the brotherhood rooted in hip-hop culture has been reshaped by the hybridity of Chinese hip-hop featuring fraternity mixed with sensitivity, loyalty filled with controversy, and heroism heightened by diversity. This paper argues that the recurring theme of “brotherhood” contributing to the charisma of Chinese hip-hop clubs cannot be partially interpreted as either gangster love or an underground bond, which gives rise to a new approach to the notion of authenticity, with hip-hop interpreted as a distinctive lifestyle.

scholarly journals The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre

2020 ◽  
Vol 8 (2) ◽  
pp. p24
Author(s):  
Daryl D. Green ◽  
Jack McCann ◽  
Carly Miller ◽  
Arsid Panxhi
Keyword(s):  
Popular Culture ◽  
Organizational Structure ◽  
Hip Hop ◽  
Pop Culture ◽  
Literature Analysis ◽  
Critical Problem ◽  
Business World

This case study examines how the product BEATS by Dre, entered pop culture and rose to success in the current market. Through a literature analysis and a review of the company’s organizational structure, Beats Electronics is assessed due to its entrepreneurial prowess. The success of Beats by Dre addressed a critical problem in the marketplace, consequently, becoming the top premium sound model to entrepreneurs across the globe. Through the lens of Hip Hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners in how to inject the entrepreneurial mindset in popular culture.

“Be Current, or You Become the Old Man”: Crossing the Generational Divide in Hip-Hop Education

2020 ◽  
pp. 004208592091435 ◽  
Author(s):  
Jason D. Rawls ◽  
Emery Petchauer
Keyword(s):  
Hip Hop ◽  
Youth Culture ◽  
Classroom Community ◽  
Personal Identification ◽  
Building Relationships ◽  
Hip Hop Culture ◽  
Large Segment ◽  
Hip Hop Education ◽  
Generational Divide

Hip-hop culture has been an influential force on a large segment of this generation’s teachers and a tool for building relationships with students. The contemporary hip-hop of today’s generation differs from that of many hip-hop educators/pedagogues. This case study explored how one hip-hop generation teacher attempted to cross this generational divide rather than discount youth culture in the classroom. The findings of this study focus on how the teacher’s personal identification with hip-hop culture informed his relationships with students and how he drew from key narratives and ideas in hip-hop to communicate his views of his classroom community.

This Bridge Called Dubsmash

Renegades ◽  
2021 ◽  
pp. 37-50
Author(s):  
Trevor Boffone
Keyword(s):  
New York ◽  
Los Angeles ◽  
Hip Hop ◽  
American South ◽  
Hip Hop Culture ◽  
Digital Communities ◽  
Second Tier ◽  
The American South ◽  
Equity And Inclusion

This chapter analyzes the varied ways that Renegades build digital communities using Dubsmash and Instagram. It argues that online communities hold the potential to democratize access and reject coastal biases typically seen in popular US culture. The traditional entertainment centers of Los Angeles and New York City, while still important, are relegated to second-tier status behind cities such as Dallas, Houston, and Atlanta, in addition to less populated areas across the American South. By taking up digital space on an inclusive platform, Renegades re-center traditional scripts of community building, effectively demonstrating the necessity for culturally responsive communities. These Dubsmashers search for what is familiar and lay the groundwork for equity and inclusion from there, promoting a shared sense of values that enables a plurality of voices to rise to the top. The chapter uses the official Dubsmash Instagram account as a case study, unpacking the nuanced ways that Dubsmash promotes the work of its most well-known influencers alongside a growing set of Renegades who show brand loyalty by regularly engaging with the app and who promote this subset of hip hop culture through their micro-performances on Dubsmash. Specifically, this chapter explores the different ways that Dubsmash has used dance challenge and games to bring people together and further a sense of connection during the COVID-19 pandemic of 2020.

scholarly journals FASHION AND COMMODIFICATION: AN ANALYSIS ON THE GLOBAL PHENOMENON OF SUPREME

2021 ◽  
Vol 8 (2) ◽  
pp. 153
Author(s):  
Winda Eka Pahla Ayuningtyas ◽  
Galant Nanta Adhitya
Keyword(s):  
Hip Hop ◽  
Global Information ◽  
Case Study Method ◽  
Cultural Products ◽  
Hip Hop Culture ◽  
Cultural Boundaries ◽  
The World ◽  
Technological Developments ◽  
Limited Edition

Globalization is the global information spread and people interconnectivity. It is driven by technological developments in transportation and communication, removing cultural boundaries among nations. Cultural differences are increasingly less tangible and visible in all cultural products, including in fashion. Due to globalization, fashion brands that originate in a certain country can open stores across multiple continents. The invention of the Internet further widens their accessibility by consumers in any part of the world. However, globalization also brings an affordability gap between the upper and the lower classes. Nonetheless, fashion brands can also take advantage of this economic difference in appealing to their consumers. One of those brands is Supreme. Founded in 1994, it became the most sought-after hypebeast brand among street-fashion enthusiasts worldwide. How do they do it in less than 30 years is interesting to analyze. To answer this objective, this article is conducted from the cultural studies standpoint and the case study method. There are three formulas of positioning it adopts in order to grow globally: (1) the commodification African-American community, (2) the use of celebrity endorsement, and (3) the hype of limited-edition releases. Supreme sells oversized streetwear, heavily influenced by Hip-hop culture, a music genre rooted in the lives of African Americans. The brand makes use of celebrities, especially rappers, to endorse its clothes and accessories. It also continually makes headlines by releasing limited-edition products as well as collaborating with well-known figures and brands.

PROSPEK USAHA INOVASI SPEAKER DAN PAJANGAN UNIK UPAYA PEMANFAATAN LIMBAH GULUNGAN KERTAS

2019 ◽  
Vol 2 (2) ◽  
pp. 171
Author(s):  
Saputri Rizki Ramadhanti ◽  
Joti Dina Kartikasari ◽  
Alfian Muttoqim Muttoqim ◽  
Umi Farida Farida ◽  
Amanda Oktaviani Amanda
Keyword(s):  
College Students ◽  
Social Media ◽  
Economic Value ◽  
Waste Paper ◽  
Direct Selling ◽  
Paper Waste ◽  
Entrepreneurial Spirit ◽  
Surrounding Environment ◽  
Business Opportunities ◽  
New Business

The amount of paper waste, especially paper waste of yarn rolls in the socks manufactured factory and the convection industry that has not been used to get high economic value is an opportunity to open a new business, especially in the electronic and art craft product. SEPIK PANIK (Speaker of Music and Unique Display of Waste Paper Rolls) is an innovation from processing paper waste to be a unique speaker. The purposes of this program are: 1) Utilizing paper waste to get high selling value. 2) Creating handmade products from paper waste into speakers as well as unique creative display. 3) To accommodate the desire of college students who have entrepreneurial spirit and artistic creations to open new business opportunities. The method of make this SEPIK PANIK product includes 1) Making paper tube of speaker and 2) Making a Unique Display. The Sales of this product have been carried out during May to August 2019, products that have been sold are 34 units, obtained a profit of Rp. 1.170,000. Sales and promotion methods are carried out both online through social media and offline, namely direct selling and consignment. Based on these results, this business is very profitable and can benefit the surrounding environment.

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