scholarly journals FASHION AND COMMODIFICATION: AN ANALYSIS ON THE GLOBAL PHENOMENON OF SUPREME

2021 ◽  
Vol 8 (2) ◽  
pp. 153
Author(s):  
Winda Eka Pahla Ayuningtyas ◽  
Galant Nanta Adhitya
Keyword(s):  
Hip Hop ◽  
Global Information ◽  
Case Study Method ◽  
Cultural Products ◽  
Hip Hop Culture ◽  
Cultural Boundaries ◽  
The World ◽  
Technological Developments ◽  
Limited Edition

Globalization is the global information spread and people interconnectivity. It is driven by technological developments in transportation and communication, removing cultural boundaries among nations. Cultural differences are increasingly less tangible and visible in all cultural products, including in fashion. Due to globalization, fashion brands that originate in a certain country can open stores across multiple continents. The invention of the Internet further widens their accessibility by consumers in any part of the world. However, globalization also brings an affordability gap between the upper and the lower classes. Nonetheless, fashion brands can also take advantage of this economic difference in appealing to their consumers. One of those brands is Supreme. Founded in 1994, it became the most sought-after hypebeast brand among street-fashion enthusiasts worldwide. How do they do it in less than 30 years is interesting to analyze. To answer this objective, this article is conducted from the cultural studies standpoint and the case study method. There are three formulas of positioning it adopts in order to grow globally: (1) the commodification African-American community, (2) the use of celebrity endorsement, and (3) the hype of limited-edition releases. Supreme sells oversized streetwear, heavily influenced by Hip-hop culture, a music genre rooted in the lives of African Americans. The brand makes use of celebrities, especially rappers, to endorse its clothes and accessories. It also continually makes headlines by releasing limited-edition products as well as collaborating with well-known figures and brands.

scholarly journals THE INFLUENCE AND THE ADVANTAGE OF AMERICAN HIP HOP TO THE RISING ASIAN RAPPERS

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Mayza Nisrin Abielah
Keyword(s):  
United States ◽  
Qualitative Research ◽  
Hip Hop ◽  
Gain Control ◽  
The United States ◽  
Asian Immigrants ◽  
Cultural Imperialism ◽  
Dominant Culture ◽  
Hip Hop Culture ◽  
The World

Cultural imperialism aims at how dominant culture affects other cultures to gain control of certain cultures and create the view that their dominant culture is the center for all countries in the world, which will create uniformity around the world. Therefore, this study will discuss how Asian rappers are influenced by American hip hop culture and how they benefitted from their careers’ success. The theory used in this study is cultural imperialism by John Tomlinson to see the influence of cultural imperialism in American hip hop culture to Asian rappers. The method used in this study is qualitative research by Creswell. The result shows that America’s cultural imperialism influences Asian Rappers by adopting its culture, language, and style of American hip hop. However, its influence is not harmful since the Asian rappers use this to gain more recognition from people, especially in Western, and to be accepted in representing Asian immigrants in the United States.

The WTO at 20: an economist’s perspective

2015 ◽  
Vol 14 (3) ◽  
pp. 126-128 ◽  
Author(s):  
Thomas J Prusa
Keyword(s):  
World Trade ◽  
Design Methodology ◽  
Economic Methodology ◽  
Case Study Method ◽  
Content Type ◽  
Appellate Body ◽  
Economic Methods ◽  
The World ◽  
Wto Appellate Body

Purpose – This paper aims to clarify the role that economic methodology and approach can help the World Trade Organization (WTO) Appellate Body (AB)make better decisions. The author discusses two prominent disputes to demonstrate how economics could have resulted in improved AB decision. First, there is the question of whether countervailing duties can continue to be imposed subsequent to privatization of state-owned enterprises. Second, there is the frequently challenged zeroing issue. Design/methodology/approach – The author uses a case study method. He reviews the details of specific disputes and explains how standard microeconomic methods would have produced greater clarity in the determinations and hence promoted a more efficient dispute resolution process. Findings – In this commentary, however, the author addresses a frustration with the AB, namely, the reluctance of the AB to embrace economics in its decision-making. He argues that economic methods would produce superior determinations. Originality/value – This paper fulfils an identified need to document how economic methods would have led to better AB decisions.

The End of Song: Improvisation as Social Critique in Brazil

2020 ◽  
pp. 1-28
Author(s):  
JAMES McNALLY
Keyword(s):  
National Identity ◽  
Hip Hop ◽  
Social Critique ◽  
Popular Song ◽  
Creative Project ◽  
Free Improvisation ◽  
The World ◽  
Alternative Means ◽  
History Of

Abstract This article addresses an emerging phenomenon in which Brazilian popular musicians have begun to depart from popular song (canção popular) in favour of free improvisation in response to rising authoritarianism. As a case study, I examine the creative project Carta Branca, which brings together popular and experimental musicians from styles such as MPB and hip-hop to perform freely improvised concerts. Following a consideration of the history of Brazilian canção popular, the article discusses how contemporary popular musicians engage in free improvisation as an alternative means of musical critique. I contend that their actions constitute evidence of a broader ‘post-canção’ moment, with the potential to facilitate more flexible and collective ways of responding to Brazil's reactionary moment. The article further discusses how the musicians’ improvisational turn fosters a renewed engagement with a form of cultural improvisation tied to understandings of national identity and being in the world specific to Brazil.

scholarly journals Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 135
Author(s):  
Jesslyn Jesslyn ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Literature Study ◽  
The World ◽  
Online Business ◽  
Use Of Social Media ◽  
Collection Methods

Social media creates changes in the world of marketing, especially promotion and advertising that results in the creation of online business trends. Ivoree is a local brand that sells women's shoes through Instagram to make sales, Ivoree started selling since September 2019 through Instagram social media. Ivoree began to experience development and use social media Instagram as its main promotional tool. The purpose of this study was to find out how to use Ivoree Instagram social media. The concept used in this research is the use of Instagram social media in marketing products. This research uses a qualitative approach with a case study method. While the data collection methods used are interviews, observation, documentation, and literature study. The results of this study are the use of social media on Instagram by uploading content and using features provided by Instagram to interact with followers, Ivoree also endorsed influencers on Instagram to attract the attention of its target market.Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Ivoree merupakan merek lokal yang menjual sepatu perempuan melalui Instagram untuk melakukan penjualan. Ivoree mulai berjualan sejak September 2019 dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram Ivoree. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Ivoree juga meng-endorse influencer di Instagram untuk menarik perhatian target pasarnya.

scholarly journals Dampak penggunaan gadget terhadap kepribadian anak sekolah dasar: studi kasus pada siswa ‘X’

2021 ◽  
Vol 1 (1) ◽  
pp. 1-13
Author(s):  
Fahrul Hidayat ◽  
◽  
Hernisawati Hernisawati ◽  
Aprezo Pardodi Maba ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Family Environment ◽  
Elementary School Children ◽  
Research Process ◽  
Case Study Method ◽  
The Family ◽  
The World ◽  
The Subject ◽  
Family Contribution

Abstract Purpose: This study aimed to determine the extent of the influence of gadgets on elementary school children, especially in the aspect of personality, as well as how parents' efforts in providing supervision and direction for their children. Research methodology: This type of research is qualitative with the case study method. The instruments used were observation, interviews, and documentation. Meanwhile, for data analysis, researchers used descriptive-analytic techniques. The data analyzed is then tested for validity using the credibility, transferability, dependability, and confirmability tests. Results: The results of this study indicate that there is an effect of gadgets on children's personalities, including temperament, indifference, a fast-developing mindset without appropriate stages, love to share, and be creative. Limitations: This research is far from perfect; the author realizes that there are limitations in the research process, one of which is that the subject and object of research are only taken within the scope of the family. Contribution: This research is expected to be useful in the world of education, especially educators and the family environment as a reference in implementing digital parenting for their children. Keywords: Gadgets, Personality, Children, Parents

scholarly journals The Correlations between Building Heights and Wind Speed in Determining the Dimension of Windows in a High-rise Residential Building Façade

2021 ◽  
Vol 903 (1) ◽  
pp. 012002
Author(s):  
S S Napitupulu ◽  
G Hardiman ◽  
RR Tobing
Keyword(s):  
Residential Building ◽  
Essential Factor ◽  
Case Study Method ◽  
High Rise ◽  
Surrounding Environment ◽  
Building Facades ◽  
Technological Developments ◽  
Wind Intensity ◽  
Main Factor

Abstract Climate change due to architecture occurs as a result of technological developments that support the development of materials, electrical mechanics, structures, and building shapes that play a role in increasing emission levels in the air. One type of building in Indonesia that contributes to increasing emissions is the residential building known as rumah susun. This research employs the case study method, observing the Rumah Susun Jatinegara Barat, located in East Jakarta. The case study shows that the use of prototypes that are not environmentally friendly makes a building’s performance worse. The use of precast, which resulted in monotonous window dimensions, is considered the main factor causing the failure of this Rumah Susun Jatinegara Barat to adapt to the surrounding environment. This problem occurred because the openings in the building façades had a monotonous dimension while the wind intensity that hit the building was increasing. The final result shows that the windows on the façades of the case study were not functioning except if all the openings in the residential unit are open. These results prove that the height of a building is an essential factor in planning high-rise flats, especially in Jakarta.

scholarly journals Pancasila Values in the Business Event Against Entrepreneurial Attitudes

2021 ◽  
Vol 4 (4) ◽  
pp. 237
Author(s):  
Monalisa Monalisa
Keyword(s):  
Case Study Method ◽  
Business Partner ◽  
National Unity ◽  
Entrepreneurial Attitudes ◽  
Public Figures ◽  
The World ◽  
Business Events

<p><em>This study examines the importance of Pancasila values in the field of entrepreneurship and the method used in this research is the case study method. Pancasila is the ideology of the Indonesian nation which includes important values to be applied in the world of entrepreneurship. In a business event, such as the simplypopupmarket event which was held during the Covid-19 pandemic, namely the Nummy Local brand (Hanum Mega), Hair Repair (Audi Marisa) and other brands without being based on Pancasila values, business events will easily split. An entrepreneur or brand owner must be based on the values of Pancasila. When an event is held by an event program owner, a brand owner not only sees other brands or other booths as a threat to himself, but sees that the booth is his business partner so that all local products can compete together without destroying national unity and unity. . As was done by Audi Marisa (Hair Repair) as well as public figures who visited each booth at the event. at the same time buying other products to support local products to remain victorious in Indonesia. A good entrepreneur is a person who struggles based on the values of Pancasila.</em></p>

Unpacking Indonesia's Cultural Diplomacy: Potentials and Challenges

2021 ◽  
Vol 7 (2) ◽  
pp. 23-31
Author(s):  
N. Viartasiwi ◽  
A. Trihartono ◽  
A.E Hara
Keyword(s):  
Civil Society ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
Grand Narrative ◽  
Global Culture ◽  
National Interests ◽  
Cultural Products ◽  
Wide Range ◽  
The World

Cultural diplomacy is an influential element of soft power. The concept covers a wide range of activities that aim to promote national interests through strengthening relationships and enhancing sociocultural cooperation among countries. Cultural diplomacy is built upon the culture, identity, and values of the country. As government apparatuses often activate cultural diplomacy, it is civil society that plays the most prominent role. This study takes Indonesia`s diplomacy as a case study to highlight the importance of cultural diplomacy as a soft power instrument. The study seeks to identify the challenges in the creation of a grand narrative of Indonesia’s cultural diplomacy. Finally, the study argues that in the age of globalization in which the world is moving toward a global culture, Indonesia`s cultural diplomacy concept that is rotating around its unique culture, identity and values needs to be reassessed to not only contain unique Indonesian cultural products, but also contain the spirit of the culture, values, and traditions of the Indonesian people who have sustained the unity of Indonesia. Keywords: Cultural Diplomacy; Soft Power; Indonesia *

The New Hip-Hop Generation of China

2020 ◽  
pp. 75-91
Author(s):  
Yehan Wang
Keyword(s):  
Hip Hop ◽  
Hip Hop Culture ◽  
Mainstream Media ◽  
Media Companies ◽  
Reality Show ◽  
Youth Subcultures ◽  
Subway Stations ◽  
Mainstream Culture

In 2017, an online reality show single-handedly ignited China's passion for hip hop, garnering more than 2.5 billion views and ensuring stardom for its contestants. Prior to this, Chinese hip-hop culture was only an “underground culture”; a small number of people sang in subway stations, not in mainstream media or culture. Based on research into the concept of “post-subculture” and the Birmingham school's theory of youth subcultures, this research takes the TV music show The Rap of China as an exemplary case study and explores how media companies make use of power emerging from fandom to “break the rules” of the traditions of mainstream culture in China. Through online observations of hip-hop songs and artists as well as interviews of hip-hop fans, this research explores the identities constructed in the age of consumerism and how new hip-hop generation fans perceive hip-hop culture.

THE INFLUENCE AND THE ADVANTAGE OF AMERICAN HIP HOP TO THE RISING ASIAN

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Mayza Nisrin Abielah
Keyword(s):  
United States ◽  
Qualitative Research ◽  
Hip Hop ◽  
Gain Control ◽  
The United States ◽  
Asian Immigrants ◽  
Cultural Imperialism ◽  
Dominant Culture ◽  
Hip Hop Culture ◽  
The World

Cultural imperialism aims at how dominant culture affects other cultures to gain control of certain cultures and create the view that their dominant culture is the center for all countries in the world, which will create uniformity around the world. Therefore, this study will discuss how Asian rappers are influenced by American hip hop culture and how they benefitted from their careers’ success. The theory used in this study is cultural imperialism by John Tomlinson to see the influence of cultural imperialism in American hip hop culture to Asian rappers. The method used in this study is qualitative research by Creswell. The result shows that America’s cultural imperialism influences Asian Rappers by adopting its culture, language, and style of American hip hop. However, its influence is not harmful since the Asian rappers use this to gain more recognition from people, especially in Western, and to be accepted in representing Asian immigrants in the United States.

Sign in / Sign up

Export Citation Format

Share Document