scholarly journals A inovação em processo: a implementação da lean inception como metodologia de trabalho em relações públicas

2021 ◽  
Vol 16 (28) ◽  
pp. 179
Author(s):  
Diuliane Valéria Prado dos Santos ◽  
Tiago Costa Martins ◽  
Maria Eduarda Fagundes dos Santos
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Research Methodology ◽  
Planning Process ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
User Centered Design ◽  
Strategic Planning Process ◽  
Construction Of Knowledge

O presente trabalho tem como objetivo propor um processo de planejamento estratégico a partir de uma articulação da metodologia Lean Inception com a área de Relações Públicas. Seguindo as diretrizes da Design Science Research, metodologia de pesquisa que operacionaliza a construção do conhecimento com o objetivo de viabilizar a construção de artefatos que sejam solução para um problema, o estudo resultou em um método que apresenta um passo a passo de como a implementação da Lean Inception pode contribuir com o processo de planejamento estratégico, de forma que ele seja desenvolvido de maneira efetiva dentro de um ambiente organizacional que exige agilidade em seus processos.Process innovation: the implementation of lean inception as a working methodology in public relationsAbstractThis paper aims to propose a strategic planning process based on an articulation of the Lean Inception methodology for Public Relations’ area. Following the guidelines of Design Science Research, a research methodology that operationalizes the construction of knowledge in order to enable the construction of artifacts that are a solution to a problem, the study resulted in a method that presents a step by step approach to how the implementation of Lean Inception can contribute to the strategic planning process, so that it is developed effectively within an organizational environment that requires agility in its processes.Keywords: Strategic planning; user-centered design; lean inception; public relations; communication.

scholarly journals Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 175
Author(s):  
Scelly Alvionita Chayadi ◽  
Riris Loisa ◽  
Sudarto Sudarto
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Planning Process ◽  
Brand Awareness ◽  
High Quality ◽  
Coffee Shop ◽  
Strategic Planning Process ◽  
Data Collection Technique ◽  
The Right ◽  
Public Relations Strategy

The rapid growth of the coffee business in Indonesia especially JABODETABEK, has resulted in very tight competition for entrepreneurs in the coffee sector, this has made coffee shop entrepreneurs have to be able and must have the right strategy in dealing with this competition. The purpose of this study is to determine the Marketing Public Relations strategy of Kopi Kenangan in building brand awareness for the last 3 years. The theory used in this research is Whalen's 7 step Strategic Planning Process. The method used in this research is qualitative with the case study method. The data collection technique used was in-depth interviews. The results of this study indicate that the Marketing Public Relations of Kopi Kenangan wants to instill the mindset of "Affordable with High Quality Coffee" into the minds of consumers by using the Marketing Public Relations strategy consisting of pull, push and pass carried out by PR & Communications Kopi Kenangan. So that the process of maintaining brand awareness starts from not realizing the original brand of Kopi Kenangan, to the peak of the mind which means the success of Kopi Kenangan as a coffee brand that is able to develop and compete.Pesatnya pertumbuhan bisnis kopi yang ada di Indonesia terutama JABODETABEK sehingga menimbulkan persaingan yang sangat ketat bagi para pengusaha bidang kopi, hal tersebut membuat para pengusaha kedai kopi harus mampu dan harus mempunyai strategi yang tepat dalam menghadapi persaingan tersebut. Tujuan dari penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan dalam penelitian ini adalah Whalen’s 7 step Strategic Planning Process. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara mendalam (depth interview). Hasil penelitian ini menunjukan bahwa Marketing Public Relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” kedalam benak konsumen dengan menggunakan strategi Marketing Public Relations yang terdiri dari pull, push and pass yang dilakukan oleh PR & Communications Kopi Kenangan. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.

scholarly journals Play Your Process - Uma Método de Design de Jogos Digitais Baseados em Modelos de Processos de Negócio

2020 ◽  
Author(s):  
Tadeu Moreira de Classe ◽  
Sean Wolfgand Matsui Siqueira ◽  
Renata Mendes de Araujo ◽  
Geraldo Bonorino Xexéo
Keyword(s):  
Research Methodology ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
Design Science Research Methodology ◽  
Game Designer

Atualmente as organizações são desafiadas na tentativa de fazer com que seus clientes se aproximem e possam contribuir na inovação e melhoria de seus processos de negócio. Neste contexto, percebeu-se que estas melhorias passam pela compreensão dos processos pelos clientes tornando-os aptos a contribuir. Esta pesquisa explorou o design de jogos digitais como alternativa atrativa para que as pessoas possam compreender como um processo de negócio de prestação de serviço é executado. Através da Design Science Research Methodology (DSRM) o método Play Your Process (PYP) foi concebido, tendo como objetivo guiar o game designer na construção destes jogos. Com o método PYP foi possível desenvolver e demonstrar os jogos digitais baseados em processos de negócio em diferentes contextos, sendo estes, avaliados com o público (cidadãos) quanto a sua qualidade e a ferramenta para promover a compreensão do processo de negócio (serviço). Assim, o método usa modelo de processos de negócio como base para a criação do jogo, e ao mesmo tempo o jogo digital busca representar o modelo de processo de negócio para a compreensão do jogador. O método PYP demonstrou ser útil para isso, ao fornecer suporte ao projeto de jogos digitais baseados em processos de negócio.

A GENERIC DATABASE FORENSIC INVESTIGATION PROCESS MODEL

2016 ◽  
Vol 78 (6-11) ◽  
Author(s):  
Arafat Al-Dhaqm ◽  
Shukor Abd Razak ◽  
Siti Hajar Othman ◽  
Asri Nagdi ◽  
Abdulalem Ali
Keyword(s):  
Research Methodology ◽  
Process Model ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
Database Systems ◽  
Research Area ◽  
Forensic Investigation ◽  
Fast Growing ◽  
Investigation Process

Database Forensic investigation is a domain which deals with database contents and their metadata to reveal malicious activities on database systems. Even though it is still new, but due to the overwhelming challenges and issues in the domain, this makes database forensic become a fast growing and much sought after research area. Based on observations made, we found that database forensic suffers from having a common standard which could unify knowledge of the domain. Therefore, through this paper, we present the use of Design Science Research (DSR) as a research methodology to develop a Generic Database Forensic Investigation Process Model (DBFIPM). From the creation of DBFIPM, five common forensic investigation processes have been proposed namely, the i) identification, ii) collection, iii) preservation, iv) analysis and v) presentation process. From the DBFIPM, it allows the reconciliation of concepts and terminologies of all common databases forensic investigation processes. Thus, this will potentially facilitate the sharing of knowledge on database forensic investigation among domain stakeholders.  

scholarly journals Open government data infrastructures

2016 ◽  
Author(s):  
Χαράλαμπος Αλεξόπουλος
Keyword(s):  
Research Methodology ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
Open Government ◽  
Open Government Data ◽  
Data Infrastructures ◽  
Design Science Research Methodology ◽  
Government Data

Πληθώρα κυβερνήσεων και κυβερνητικών οργανισμών σε όλο τον κόσμο πραγματοποιούν μεγάλες επενδύσεις για την ανάπτυξη πληροφοριακών συστημάτων που βοηθούν στη δημοσίευση των δεδομένων που έχουν στην κατοχή τους ώστε να τα καταστίσουν κοινώς προσβάσιμα, προκειμένου να χρησιμοποιούνται για επιστημονικούς, εμπορικούς και πολιτικούς σκοπούς. Επομένως, κρίνεται πολύ σημαντική η ανάπτυξη προηγμένων υποδομών ανοιχτών κυβερνητικών δεδομένων, οι οποίες όχι μόνο θα δημοσιεύουν τα στοιχεία της κυβέρνησης, αλλά και θα παρέχουν τις κατάλληλες δυνατότητες για την παραγωγή ατομικής και συλλογικής αξίας από αυτά. Είναι επίσης απαραίτητο για την ανάπτυξη, τόσο των «παραδοσιακών» όσο και των προηγμένων υποδομών ανοικτών κυβερνητικών δεδομένων, να κατανοηθεί η αξία που δημιουργείται από τη δημοσίευση τέτοιων δεδομένων και συγχρόνως πώς, δεδομένου ότι αυτό είναι ένα σχετικά νέο είδος των πληροφοριακών συστημάτων, μπορούν να προσδιοριστούν οι κύριες βελτιώσεις και οι προτεραιότητες κατά την ανάπτυξη των υποδομών αυτών. Προσπαθώντας να συμπληρώσουμε αυτό το ερευνητικό κενό και ακολουθώντας τη μεθοδολογία ανάπτυξης και σχεδιασμού επιστημονικών αντικειμένων (Design Science Research Methodology), πέντε ερευνητικά ερωτήματα διατυπώθηκαν με στόχο την περαιτέρω εξέλιξη αυτού του πεδίου έρευνας. Μια λεπτομερής επισκόπηση της βιβλιογραφίας και η δημιουργία μιας ταξονομίας είχε ως αποτέλεσμα την αναγνώριση των βασικών ερευνητικών περιοχών του τομέα (Open Government Data - OGD). Εν συνεχεία, πραγματοποιήθηκε η ανάπτυξη ενός μοντέλου με σκοπό την ανάλυση των σύγχρονων υποδομών ανοιχτών κυβερνητικών δεδομένων καθώς και η ανάλυση των μεγαλύτερων υποδομών παγκοσμίως. Μετά τα αποτελέσματα των παραπάνω μελετών, ακολούθησε ο προσδιορισμός των απαιτήσεων βασισμένος στην μεθοδολογία ανάπτυξης σεναρίων χρήσης και η υλοποίηση της υποδομής νέας γενιάς. Επιπλέον, ένα πλαίσιο αξιολόγησης αναπτύχθηκε και εφαρμόστηκε οδηγώντας την ανάπτυξη των επόμενων εκδόσεων της υποδομής. Τέλος, μια νέα πλατφόρμα πραγματοποιήθηκε με στόχο την εφαρμογή της στο ελληνικό τοπίο, ώστε να ενισχύσει την παραγωγή αξίας ως προς τη συνεργατική και προσωπική χρήση των OGD. Ερευνώντας τα πέντε βασικά ερωτήματα της διατριβής, διάφορα άλλα ζητήματα προέκυψαν, τα οποία μπορούν να χαρακτηριστούν μείζονος σημασίας για την ανάπτυξη μιας υποδομής ανοιχτών κυβερνητικών δεδομένων. Τα ζητήματα αυτά έχουν συζητηθεί στα συμπεράσματα και έχουν ενσωματωθεί στον ευρύτερο ερευνητικό τομέα των ανοιχτών δεδομένων αρθρώνοντας και καθοδηγώντας τη μελλοντική έρευνα.

scholarly journals IOTFlood: Uma solução baseada em internet das coisas para monitoramento de enchentes de grandes proporções em tempo real

2020 ◽  
Author(s):  
Francisco Vital ◽  
Mônica Cunha ◽  
Lucas Vieira
Keyword(s):  
Research Methodology ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
Design Science Research Methodology

Em Alagoas, o monitoramento dos rios é feito com sensores de radar e de nível que enviam informações, via Rádio e Satélite, a cada hora, sobre nível e vazão. No entanto, uma enchente de grandes proporções pode acontecer em minutos, daí a importância de um sistema de monitoramento em tempo real. Este trabalho apresenta o IOTFlood, uma plataforma de hardware e software que gera alertas sobre possíveis desastres naturais, enviando mensagens em tempo real sobre situação dos rios, bem como notificações e alertas à população. Trata-se de uma pesquisa aplicada, que utilizou Design Science Research Methodology (DSRM). Para avaliação, foram realizados experimentos em laboratório e em ambiente natural.

scholarly journals Modelo conceitual para criação, aplicação e avaliação de jogos educativos digitais

RENOTE ◽  
2017 ◽  
Vol 14 (2) ◽  
Author(s):  
Rafael Feyh Jappur ◽  
Fernando Jose Spanhol ◽  
Fernando Antonio Forcellini
Keyword(s):  
Research Methodology ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
Design Science Research Methodology

Os jogos educativos digitais têm o potencial de agregar valor ao processo de ensino e aprendizagem de conteúdos em sala de aula. Todavia, os professores ou mediadores desse processo enfrentam dificuldades para a aplicação desses jogos no contexto da sala de aula. Nesse sentido, este trabalho buscou desenvolver um modelo conceitual para a criação, aplicação e avaliação de jogos educativos digitais para o contexto do processo de ensino e aprendizagem em sala de aula. Os procedimentos metodológicos utilizados foram preponderantemente a pesquisa bibliográfica e de campo, com a utilização do Design Science Research Methodology (DSRM) para o desenvolvimento do modelo conceitual. O modelo conceitual foi aplicado com o uso do jogo educativo digital denominado de Simulador Ambiental. Constatou-se que houve melhora na percepção dos alunos quanto ao seu nível de aprendizado no conteúdo do jogo. Portanto, os resultados demonstraram positivamente a consistência do modelo conceitual, oferecendo às partes interessadas no processo de ensino e aprendizagem com o uso de jogos educativos digitais em sala de aula, um caminho pelo qual eles possam criar, aplicar e avaliar a qualidade dos jogos e a didática de aplicação destes.

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