A Comparative Study of Knowledge Management Initiatives in Indian Organizations: A Marketing Perspective

Author(s):  
Mahima S. Thakur ◽  
Sonal Batra
Author(s):  
Javier E. De la Hoz Freyle ◽  
Elberto Carrillo Rincón ◽  
Luis Carlos Gómez Flórez

ABSTRACTNowadays the most valued asset of the organizations is their knowledge, who is embodiedinto routines, products, services and employees. Knowledge Management arises as a set of strategiessupported by Information Technologies (IT) that tries to leverage the knowledge resources at themaximumlevelto obtaincompetitiveadvantagesthrough newservicesand productscreation,as wellas improving the existing, optimizing the customers relationships, streamlining the time of routinesand serving information and knowledge to the employees on time. The Cloud Computing paradigmdefined by Gartner as: "a computing style where the IT capacities, scalable and elastic, are providedby a service to customers using internet technologies" offers a set of technological advantages to theorganizations that wants to incorporate it in their IT projects. Companies that start knowledge management initiatives, can leverage the Cloud Computing features to maximize the scope of their projects, and in that way obtain advantages among competition. In this paper will be exposed several waysabout how the organizations can upgrade their knowledge management strategies through Cloud Computing features.RESUMENActualmente el activo más preciado de las organizaciones es su conocimiento, el cual se encuentra dentro de las rutinas, productos, servicios y empleados. La Gestión del Conocimiento surge como una serie de estrategias soportadas por Tecnologías de Información (TI) que buscan aprovechar al máximo los recursos de conocimiento para obtener ventajas competitivas por medio de la creación de nuevos servicios y productos, así como la mejora de los existentes, optimización de las relaciones con los clientes, agilización del tiempo de las rutinas y entrega de Información y conocimientos a los empleados en el momento requerido. El paradigma Cloud Computing definido por Gartner como: “un estilo de computación donde las capacidades TI, escalables y elásticas, son proveídas como un servicio a clientes usando tecnologías de internet” ofrece una serie de ventajas tecnológicas para las organizaciones que decidan a hacer uso de este en sus proyectos de TI. Las entidades que emprendan iniciativas de gestión del conocimiento, pueden aprovecharse de las características de Cloud Computing para maximizar el alcance de las mismas y así obtener ventajas con respecto a sus competidores en el mercado. En esta ponencia se expondrán varias maneras de como las organizaciones pueden poten-ciar sus estrategias de gestión del conocimiento a través de las ventajas y características que ofrece Cloud Computing.


2011 ◽  
pp. 272-290 ◽  
Author(s):  
Nilmini Wickramasinghe

In today’s knowledge-based economy, sustainable strategic advantages are gained more from an organization’s knowledge assets than from its more traditional types of assets, namely, land, labor, and capital. Knowledge, however, is a compound construct, exhibiting many manifestations of the phenomenon of duality such as subjectivity and objectivity as well as having tacit and explicit forms. Overlooking this phenomenon of duality in the knowledge construct has not only led many knowledge management initiatives to stumble but has also resulted in the discussion of the apparent contradictions associated with knowledge management in the IS literature as well as numerous discussions and debates regarding the “nonsense of knowledge management.” It is the thesis of this chapter that a full appreciation of the phenomenon of duality is indeed necessary to enable inquiring organizations to reach the state of wisdom and enlightenment.


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