Metrosexual Identification: Gender Identity And Beauty-Related Behaviors

This paper identifies the term metrosexual using the Bem sex role inventory and appearance-related variables, i.e. self monitoring, status consumption, fashion consciousness, cloth concern, and body self-relation. A quantitative study was performed using 263 heterosexual metropolitan men from Bangkok. An ANOVA was used to test the hypotheses. The results indicate that metrosexuals can be described by their gender identity having a high score for femininity, which characterizes feminine and androgynous personality traits. These two groups have high scores for all appearance-related variables, especially self monitoring and body self-relation.

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Questioning current definitions of gender identity: Implications of the Bem Sex-Role Inventory for transsexuals

Archives of Sexual Behavior ◽

10.1007/bf01541398 ◽

1980 ◽

Vol 9 (1) ◽

pp. 13-26 ◽

Cited By ~ 9

Author(s):

Michael Z. Fleming ◽

Sharon Rae Jenkins ◽

Carol Bugarin

Keyword(s):

Gender Identity ◽

Sex Role ◽

Bem Sex Role Inventory

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Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism

Young Consumers Insight and Ideas for Responsible Marketers ◽

10.1108/yc-03-2018-00788 ◽

2018 ◽

Vol 19 (4) ◽

pp. 382-401 ◽

Cited By ~ 3

Author(s):

Harsandaldeep Kaur ◽

Sahiba Anand

Keyword(s):

Personality Traits ◽

Big Five ◽

Generation Y ◽

Big Five Personality Traits ◽

Shopping Behavior ◽

Big Five Personality ◽

Content Type ◽

Five Dimensions ◽

Status Consumption ◽

Fashion Consciousness

Purpose The purpose of this paper is to identify personality clusters among consumers of Generation Y in India using the Big Five personality traits and profile these clusters on the basis of their levels of fashion consciousness, inclination toward status consumption and materialistic tendencies. Design/methodology/approach A self-completion questionnaire was administered to 751 respondents from Generation Y (born between 1980 and 2000) using mall-intercept approach. The questionnaire included demographic items and measures of the Big Five personality traits, fashion consciousness, status consumption and materialism. A two-step cluster analysis, using hierarchical and nonhierarchical clustering, was conducted on each respondent’s factor scores on the five dimensions of the Big Five. Later, multivariate analysis of variance (MANOVA) was applied to identify differences in the levels of fashion consciousness, inclination toward status consumption and materialistic tendencies of the clusters. Findings Four personality clusters were identified, i.e. Conventionalists (N = 95, 12.64 per cent), Anxious Achievers (N = 207, 27.56 per cent), Introverts (N = 204, 27.16 per cent) and Positivists (N = 245, 33.82 per cent). MANOVA revealed significant differences among clusters pertaining to their levels of fashion consciousness, status consumption and materialistic tendencies. Practical implications Results suggest that the personality clusters are not homogeneous, and fashion marketers must bear in mind the differences within the cohort of Generation Y while planning their promotion and communication strategies. Originality/value The value of this study lies in integrating the widely researched constructs of the Big Five personality traits, fashion consciousness, status consumption and materialism into one holistic study, thereby offering useful insights into the fashion shopping behavior of young Indian adults.

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PERCEPTIONS OF MEN, WOMEN, AND CEOS: THE EFFECTS OF GENDER IDENTITY

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2004.32.2.155 ◽

2004 ◽

Vol 32 (2) ◽

pp. 155-171 ◽

Cited By ~ 36

Author(s):

Michael Robert Dennis ◽

Adrianne Dennis Kunkel

Keyword(s):

Gender Identity ◽

Chief Executive Officer ◽

Sex Role ◽

Chief Executive ◽

Bem Sex Role Inventory ◽

Male And Female ◽

Leadership Attributes ◽

Males And Females ◽

Similarities And Differences ◽

Schein Descriptive Index

Previous studies (e.g., Heilman, Block, & Martell, 1995; Heilman, Block, Martell, & Simon, 1989; Kunkel, Dennis, & Waters, 2003; Schein, 1973, 1975; Schein & Mueller, 1992) have detected differences in how participants perceive the characteristics of males and females in general and those of male and female managers, though sex-based stereotyping dissipated with the consideration of successful managers. This study, an administration of the Schein Descriptive Index (SDI, Schein, 1973) and the Bem Sex Role Inventory (BSRI; Bem, 1974) to 220 participants (125 women and 95 men), is the second to extend the operationalization of the extant program beyond the commonplace label of manager to that of chief executive officer (CEO) and the first to find that participants' gender identities may be critical to their perceptions of similarities and differences between the sexes. While males and masculinity continue to be associated with organizational leadership attributes, individuals of either sex who express feminine orientations perceive little difference between the sexes.

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Geschlechtsspezifische Ideale im Wandel der Zeit

Zeitschrift für Differentielle und Diagnostische Psychologie ◽

10.1024/0170-1789.25.3.165 ◽

2004 ◽

Vol 25 (3) ◽

pp. 165-176 ◽

Cited By ~ 10

Author(s):

Karl Ralf Swazina ◽

Karin Waldherr ◽

Kathrin Maier

Keyword(s):

Sex Role ◽

Bem Sex Role Inventory

Zusammenfassung: Ausgehend von vorhandenen Hypothesen einer zeitlichen Veränderung der Sozialen Erwünschtheit der femininen und maskulinen Eigenschaften des Bem Sex-Role Inventory (BSRI; Bem, 1974 ; Schneider-Düker, 1978 ) für Frauen und Männer wurden im Zuge einer ersten Datenerhebung insgesamt 90 Eigenschaften von 42 Studierenden der Universität Wien eingestuft. Für acht feminine und fünf maskuline Eigenschaften des BSRI wurde eine Abweichung zwischen den neu erhobenen Werten und jenen von 1978 festgestellt. Zusätzlich ergaben sich aus diesem und einem zweiten Datensatz für einige weitere Eigenschaften Hinweise eines zeitlichen Wandels der Sozialen Erwünschtheit. Diese wurden im Zuge einer zusätzlichen Datenerhebung überprüft, wobei jene 90 Eigenschaften nun von 314 StudentInnen eingestuft wurden. Die Ergebnisse der ersten Erhebung konnten bestätigt sowie für weitere sieben maskuline und vier feminine Eigenschaften ein Anstieg der Sozialen Erwünschtheit für das jeweils andere Geschlecht festgestellt werden. Die erfassten Unterschiede zu früheren Normen werden im Sinne einer veränderten Auffassung über weibliche und männliche Ideale in unserer Gesellschaft interpretiert.

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