Advertising Ethics: A Field Study On Turkish Consumers

This study examines whether use of deception in ads, cultural stereotyping, sexual stereotyping, and emotional exploitation factors have an influence on the Turkish consumers. Specifically, the aim is to discover whether each of these four factors have any impact on the consumers’ recall of the ad and subsequent purchasing decisions. The results of this study should help foreign and domestic advertising agencies and their clients, already existing in or planning to enter the Turkish market, in understanding the Turkish consumers better.

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The Effect Of Brand Associations: A Field Study On Turkish Consumers

International Business & Economics Research Journal (IBER) ◽

10.19030/iber.v5i8.3499 ◽

2011 ◽

Vol 5 (8) ◽

Cited By ~ 1

Author(s):

Elif Akagun Ergin ◽

Handan Ozdemir ◽

Bulent Ozsacmaci

Keyword(s):

Field Study ◽

Brand Management ◽

Brand Associations ◽

Shopping Malls ◽

Purchasing Decisions ◽

Different Types ◽

The Creation

Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35.

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Seminar and Field Study

Kappa Delta Pi Record ◽

10.1080/00228958.1966.10516624 ◽

1966 ◽

Vol 2 (4) ◽

pp. 146-146

Keyword(s):

Field Study

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Investigating the Unified Motive Scales

European Journal of Psychological Assessment ◽

10.1027/1015-5759/a000571 ◽

2020 ◽

pp. 1-5

Author(s):

Martin Bettschart ◽

Marcel Herrmann ◽

Benjamin M. Wolf ◽

Veronika Brandstätter

Keyword(s):

Field Study ◽

Predictive Validity ◽

Selection Process ◽

Police Department ◽

Longitudinal Field ◽

Explicit Motives ◽

Achievement Motive

Abstract. Explicit motives are well-studied in the field of personality and motivation psychology. However, the statistical overlap of different explicit motive measures is only moderate. As a consequence, the Unified Motive Scales (UMS; Schönbrodt & Gerstenberg, 2012 ) were developed to improve the measurement of explicit motives. The present longitudinal field study examined the predictive validity of the UMS achievement motive subscale. Applicants of a police department ( n = 168, Mage = 25.11, 53 females and 115 males) completed the UMS and their performance in the selection process was assessed. As expected, UMS achievement predicted success in the selection process. The findings provide first evidence for the predictive validity of UMS achievement in an applied setting.

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Employees’ Critical Thinking, Leaders’ Inspirational Motivation, and Voice Behavior

Journal of Personnel Psychology ◽

10.1027/1866-5888/a000193 ◽

2018 ◽

Vol 17 (1) ◽

pp. 33-41 ◽

Cited By ~ 4

Author(s):

Jing Jiang ◽

Ang Gao ◽

Baiyin Yang

Keyword(s):

Critical Thinking ◽

Field Study ◽

Voice Behavior ◽

Research And Practice ◽

Inspirational Motivation ◽

Positive Effect

Abstract. This study uses implicit voice theory to examine the influence of employees’ critical thinking and leaders’ inspirational motivation on employees’ voice behavior via voice efficacy. The results of a pretest of 302 employees using critical thinking questionnaires and a field study of 273 dyads of supervisors and their subordinates revealed that both employees’ critical thinking and leaders’ inspirational motivation had a positive effect on employees’ voice and that voice efficacy mediates the relationships among employees’ critical thinking, leaders’ inspirational motivation, and employees’ voice. Implications for research and practice are discussed.

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