scholarly journals The Appearance of Sustainable Fashion Products

Author(s):  
Melissa M Wagner
2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.


2021 ◽  
Vol 14 (1) ◽  
pp. 240
Author(s):  
Seonju Kam

Given the potentially significant environmental impacts of fashion design, various design approaches are required to extend product lifespan. Digital design methods may play an essential role in reducing the environmental impact of products and production processes. In addition, a design approach inspired by nature, where humans have long lived, is valid for sustainable design innovation. The purpose of this study is to examine the aesthetics of Koreans, who prefer nature, and to find a sustainable fashion design approach by using it as a knowledge database. In this study, a parametric design methodology that can reflect knowledge-based data in the process of producing 3D printing sustainable fashion products, considering the emotional durability of consumers, was used. The study results are as follows. From the aesthetic point of view of Korea, sustainable design characteristics represent unique Korean folk art, resilience to nature, and simplicity that resembles nature. The properties of the form represented to “forms resembling nature”, “changeable forms”, “organic forms”, and “minimal forms”. Materials were “nature inspired textures”, “rustic natural materials”, and “regional materials”. Colors were “the colors of nature” and “indigenous colors”. The parametric controls variables used for 3D printing the fashion products were size, assembly style, and sustainable material. These control parameters were used to create designs according to the individual taste of users. In the 3D printing fashion product design process, pieces were printed in different shapes and sizes by controlling the parameters to create designs according to users’ tastes and Korean aesthetics. It was determined that this process could extend the lifespan of products, and that it is possible to modify sustainable fashion products according to personal taste by adjusting numerical values and extracting visual images based on knowledge of art and culture.


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