Being sustainable while being fashionable in clothing industry: Exploring the potential integration of Sustainable Fashion Products and Collaborative Fashion Consumption Services

Abstract It has been shown that the textile and clothing industry have a negative impact on both the environmental and socio-economic field. The current trend in fashion, called sustainable fashion, is part of a new concept of circular economy, in which textiles and clothing are kept in the highest quality throughout their life cycle and then put back into circulation. The aim of the paper is to focus and evaluate the current knowledge base in the field of sustainable fashion and to clarify the basic approaches and strategies of circular fashion. The article uses mainly the description and comparison of theoretical knowledge and synthesis of analytical data from consulting companies and research agencies.

Download Full-text

Sustainable Fashion in Poland—Too Early or Too Late?

Sustainability ◽

10.3390/su13179713 ◽

2021 ◽

Vol 13 (17) ◽

pp. 9713

Author(s):

Magdalena Popowska ◽

Aleksandra Sinkiewicz

Keyword(s):

Sustainable Development ◽

Literature Review ◽

Research Methods ◽

Fair Trade ◽

Carbon Emissions ◽

Garment Industry ◽

Clothing Industry ◽

Sustainable Fashion

This article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and similar countries. The research methods applied comprise the literature review, including the theoretical and empirical items, and the survey conducted among Polish fashion consumers. According to our findings, Polish consumers declare caring more about the general environment but do not pay attention to sustainable development in the clothing industry. It is also worth noting that Poles, compared to those in other countries, have an unfavourable opinion of their own nation on the approach to sustainable development in the garment industry.

Download Full-text

Faktor pendorong purchase intention produk sustainable fashion pada UMKM

Jurnal Manajemen Maranatha ◽

10.28932/jmm.v21i1.4050 ◽

2021 ◽

Vol 21 (1) ◽

pp. 35-44

Author(s):

Rike Penta Sitio ◽

Rosita Fitriyani ◽

Anggun Pesona Intan

Keyword(s):

Purchase Intention ◽

Research Method ◽

Quantitative Research ◽

Research Data ◽

Fashion Industry ◽

Fast Fashion ◽

Fashion Products ◽

Consumer Purchase Intention ◽

Sustainable Fashion ◽

Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Download Full-text