scholarly journals Pengaruh Green Marketing dan Pengetahuan Terhadap keputusan Pembelian dengan Mediasi minat Membeli konsumen Sariayu Martha Tilaar di Kota Jember

2018 ◽  
Vol 5 (2) ◽  
pp. 172
Author(s):  
Muhammad Dimyati ◽  
Maria Dewi Kartikasari ◽  
Hari Sukarno

Research aims to examine whether green marketing and knowledge influence on purchasing decision. Besides, it also aimed to analyze consumer buying interest mediation on green marketing effect and knowledge on purchasing decision of Sariayu Martha Tilaar in Jember City. Approach research used in this research is research quantitative, with a population of consumers Sariayu Martha Tilaar in Jember City. Sampling techniques used in this research was accidental sampling, with as many samples 104 people.The method of analysis the data used in this research was SEM (Structural Equation Model) analysis with confirmatory approach. Based on the research done can be concluded that variable green marketing and knowledge variables had significant influence on buying interest and purchasing decision, and buying interest had significant effect on the purchasing decision. Keyword: Green marketing, knowledge, buying interest, purchasing decision 

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Lemiyana Lemiyana Lemiyana

This study aimed to test whether there is any influence between the investment and lifestyle the investor women customers of Bursa Efek Indonesia in Palembang city. The object of this study were investor women in capital market of Bursa Efek indonesia in Palembang city. The sampling methods collection used is the Non Probability sampling and Judgmental Sampling. The sampling taken as many as 150 investor women customers of Bursa Efek Indonesia in Palembang city. Further analysis of data using Structural Equation Model analysis techniques or SEM. The results of the testing that was done show that: first, the variable investment have significant influence on variable investor women customer’s Bursa Efek Indonesia in Kota Palembang.  Second, the lifestyle variable has significant on variable investor women customer’s Bursa Efek Indonesia in Kota Palembang


2014 ◽  
Vol 49 (2) ◽  
pp. 541-557 ◽  
Author(s):  
Joan Guàrdia Olmos ◽  
Maribel Peró Cebollero ◽  
Antonio Hervás Jorge ◽  
Roberto Capilla Lladró ◽  
Pedro Pablo Soriano Jiménez ◽  
...  

2016 ◽  
Vol 53 (4) ◽  
pp. 365-387 ◽  
Author(s):  
Fatima Rashed Al-Darmaki ◽  
Shaima Ahammed ◽  
Sofoh H. Hassane ◽  
Abdullah Seif Abdullah ◽  
Saad Ibrahim Yaaqeib ◽  
...  

2009 ◽  
Vol 109 (4) ◽  
pp. 342-356 ◽  
Author(s):  
Ulrike Ravens‐Sieberer ◽  
John Freeman ◽  
Gyongyi Kokonyei ◽  
Christiane A. Thomas ◽  
Michael Erhart

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