STUDY OF THE EFFECT OF CONSUMPTION VALUES ON THE ENVIRONMENTAL CONCERN IN TERMS OF PURCHASING BEHAVIOUR

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establish a relationship between the factors. Using Interpretive Structural Modeling (ISM), a hierarchical structure has been extracted illustrating the contextual relationship between the factors. Environmental knowledge occupied the lowest form of the hierarchy which is found to be the basis for green purchase behaviour. MICMAC analysis has been applied to group the factors according to their driving power and dependency. Environmental knowledge, environmental concern, eco-labelling, product quality, and brand image have a strong driving power towards green purchasing behaviour. Green purchase intention and green purchase behaviour are highly dependent on other factors.

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Organic food purchasing behavior of young consumers: the role of enviromental concern

HUE UNIVERSITY JOURNAL OF SCIENCE ECONOMICS AND DEVELOPMENT ◽

10.26459/jed.v126i5b.4114 ◽

2017 ◽

Vol 126 (5B) ◽

pp. 59

Author(s):

Nguyễn Thị Hằng Nga

Keyword(s):

Environmental Concern ◽

Behavioral Control ◽

Organic Food ◽

Subjective Norms ◽

Perceived Behavioral Control ◽

Purchasing Behavior ◽

Self Image ◽

Perceived Consumer Effectiveness ◽

Purchasing Behaviour

<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>

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Environmental Concern, Attitude and Responsibility and Green Purchasing Behaviour of Consumers in Madurai District

International Journal of Engineering and Advanced Technology - Regular Issue ◽

10.35940/ijeat.a1221.1291s419 ◽

2019 ◽

Vol 9 (1S4) ◽

pp. 1028-1032

Keyword(s):

Natural Environment ◽

Environmental Concern ◽

Environmental Responsibility ◽

Significant Relation ◽

Environmental Attitude ◽

Government Organizations ◽

Significant Difference ◽

Purchasing Behaviour ◽

Economic Profile ◽

Green Purchasing

Large number of problems related to environment experienced by consumers is the main reason for them to move from conventional or non green purchasing to green purchasing and green products reduce harmful impacts on environment and society. Significant difference prevails amongst environmental concern, environmental attitude and environmental responsibility and socio-economic profile of consumers. Environmental concern, environmental attitude and environmental responsibility have positive, moderate and significant relation with green purchasing behaviour of consumers. Therefore, consumers must live harmoniously with natural environment and they should not make any attempts to modify character of environment and consumers must enthusiastically involve in conservation of environment. Further, Government and environmental organizations and non government organizations should make consumers to realize their responsibilities and necessity for protection of environment through various awareness programmes and campaigns and incentives.

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Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values

Journal of Cleaner Production ◽

10.1016/j.jclepro.2015.09.087 ◽

2016 ◽

Vol 132 ◽

pp. 204-214 ◽

Cited By ~ 65

Author(s):

Norazah Mohd Suki

Keyword(s):

Environmental Concern ◽

Green Product ◽

Structural Effects ◽

Consumption Values

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GREEN consumption values and Indian consumers’ response to marketing communications

Journal of Consumer Marketing ◽

10.1108/jcm-12-2015-1632 ◽

2016 ◽

Vol 33 (7) ◽

pp. 562-573 ◽

Cited By ~ 21

Author(s):

Ainsworth Anthony Bailey ◽

Aditya Mishra ◽

Mojisola F. Tiamiyu

Keyword(s):

Public Relations ◽

Environmental Concern ◽

Purchase Intentions ◽

Green Marketing ◽

Marketing Communications ◽

Convenience Sample ◽

Content Type ◽

Green Consumption ◽

Consumption Values ◽

Indian Consumers

Purpose This paper aims to report on a study that assessed Indian consumers’ response to green marketing communications, based on their GREEN consumption values. GREEN (Haws et al., 2014) refers to consumers’ tendency to express their environmental concern through their consumption behaviors. This study applies this construct in a marketing communications context. Design/methodology/approach Two conceptual models involving GREEN were developed, and data to test the models were collected in a survey conducted among a convenience sample of 284 Indian consumers. Findings The results show that GREEN can enhance understanding of consumers’ green attitudes and intentions. GREEN consumption values have an impact on how Indian consumers respond to advertising and public relations stimuli, as GREEN influences perceptions of green brand trust, attitudes toward green marketing communications and green brand support and purchase intentions. Research limitations/implications The research adds to the growing literature on green marketing in emerging economies and extends the application of the GREEN construct from the domain of consumer behavior to that of green marketing communications. Practical implications The results suggest that marketers should focus on developing green marketing communications strategy, rather than just green advertising strategies, and they can position their green products to appeal to consumers based on GREEN consumption values. Originality/value The study is the first to apply the GREEN construct in assessing consumer response to a brand’s green marketing communications; it also explores this issue in an emerging economy.

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Effect of Consumption Values on Environmental Concern In Terms Of Purchasing Behavior

10.15405/epsbs.2019.12.03.4 ◽

2019 ◽

Author(s):

Aysel Erciş

Keyword(s):

Environmental Concern ◽

Purchasing Behavior ◽

Consumption Values

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Perception and motivation to purchase organic products in Mediterranean countries

Journal of Research in Marketing and Entrepreneurship ◽

10.1108/jrme-07-2014-0015 ◽

2015 ◽

Vol 17 (1) ◽

pp. 67-90 ◽

Cited By ~ 5

Author(s):

Bahri-Ammari Nedra ◽

Sandhir Sharma ◽

Aymen Dakhli

Keyword(s):

Structural Equation ◽

Environmental Concern ◽

Sampling Procedure ◽

Content Type ◽

Organic Product ◽

Mediterranean Countries ◽

Purchasing Intention ◽

Organic Products ◽

Purchasing Behaviour ◽

Green Strategy

Purpose – This paper aims to study the determinants of consumer purchasing behaviour of organic product in the emergent countries. These variables are related to products such as perception, attitude, motivation (health and environmental concern), implication and purchasing intention. Design/methodology/approach – This paper is based on exploratory and confirmatory analysis that seeks to purify and to get a new scales structure. The study shows the effect of perception and motivation on the purchasing behaviour of the consumers who intend to buy an organic product. The authors used the structural equation modelling to confirm the different relationships. Findings – Purchasing intention, implication and motivation (health and environmental concerns) have a strong direct and positive effect on the purchasing behaviour of organic products. However, the relationship between the motivation and the attitude, on the one side, and between attitude/purchasing intention and attitude/purchasing behaviour, on the other side, are not significant. Research limitations/implications – The research and investigation were carried out in a limited geographical zone (Tunisian country), on a specific category of products and on a particular sampling procedure by convenience. Practical implications – The firm can adopt an efficient green strategy that allows it to ensure a good segmentation and a best positioning compared to conventional product. Tunisian marketers must focus on the factors influencing the behaviour of the Tunisian consumer. They should raise consumer awareness through a suitable communication. Originality/value – This paper is added to studies of consumer behaviour towards bio-products in emerging countries. The results could serve as a guideline for organizations for understanding the factors and green strategy adopted. This one need to ensure a good segmentation and positioning of biological products compared to conventional product.

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