scholarly journals ANALISIS VALUE CHAIN DALAM UPAYA PENINGKATAN COMPETITIVE ADVANTAGE

2020 ◽  
Vol 27 (2) ◽  
pp. 238
Author(s):  
Ratna Christiana Dewi
Keyword(s):  
Competitive Advantage ◽  
Value Chain ◽  
Value Chain Analysis ◽  
Cost Leadership ◽  
Analysis Process ◽  
Leadership Strategy ◽  
Chain Analysis ◽  
The Cost ◽  
Cost Leadership Strategy

Introduction: This study aims to identify primary activities in the value chain analysis process to increase competitive advantage (competitive advantage) in order to support the cost leadership strategy of East Java Youth Lodging in order to survive and win with other tourist lodges and inns in Surabaya.Methods: This research uses a qualitative approach with the method chosen is a case study, while the type of this research is exploratory research.Results: The result of this research is that East Java Youth Lodging still has the opportunity to develop and compete in facing business threats because the Youth Lodging currently has a cost leadership strategy. East Java Youth Lodging as one of the accommodation services that offers cheaper prices with services and facilities that are no less than tourist lodges and other inns in Surabaya.Conclusion: Through the indication of primary activities with the value chain analysis process identified cost drivers that create opportunities for cost reduction, especially in logistics, so that the reduction in costs can be used as an increase in competitive advantage for East Java Youth Lodging.

scholarly journals ANALISIS VALUE CHAIN DALAM UPAYA PENINGKATAN COMPETITIVE ADVANTAGE

2020 ◽  
Vol 27 (2) ◽  
pp. 238
Author(s):  
Ratna Christiana Dewi
Keyword(s):  
Competitive Advantage ◽  
Value Chain ◽  
Value Chain Analysis ◽  
Cost Leadership ◽  
Analysis Process ◽  
Leadership Strategy ◽  
Chain Analysis ◽  
The Cost ◽  
Cost Leadership Strategy

Introduction: This study aims to identify primary activities in the value chain analysis process to increase competitive advantage (competitive advantage) in order to support the cost leadership strategy of East Java Youth Lodging in order to survive and win with other tourist lodges and inns in Surabaya.Methods: This research uses a qualitative approach with the method chosen is a case study, while the type of this research is exploratory research.Results: The result of this research is that East Java Youth Lodging still has the opportunity to develop and compete in facing business threats because the Youth Lodging currently has a cost leadership strategy. East Java Youth Lodging as one of the accommodation services that offers cheaper prices with services and facilities that are no less than tourist lodges and other inns in Surabaya.Conclusion: Through the indication of primary activities with the value chain analysis process identified cost drivers that create opportunities for cost reduction, especially in logistics, so that the reduction in costs can be used as an increase in competitive advantage for East Java Youth Lodging.

scholarly journals Value Chain Analysis of Fish in Meghalaya: A Case Study in East Khasi Hills District

2021 ◽  
Vol 66 (3) ◽  
Author(s):  
Ram Singh
Keyword(s):  
Value Chain ◽  
Value Added ◽  
Value Chain Analysis ◽  
Value Addition ◽  
Fermented Fish ◽  
Chain Analysis ◽  
Net Profit ◽  
The Cost ◽  
Fish Marketing

This study on ‘Value Chain Analysis of Fish in Meghalaya: A case study in East Khasi Hills district’ has been conducted in 2020-21 with specific objectives (1) To map the actors involved in the value chain of fish business. (2) To estimate the value addition in fish marketing by the value chain actors. The value chain actors were identified and the structure of the value chains was mapped. The study revealed that the most commonly followed method of value addition of fish in the study area are fermenting, drying and smoking. The cost incurred for making fermented fish was observed to be ` 21.50/kg, ` 16.50/kg for dry fish and ` 37.50/kg for smoked fish. Additionally, net profit was found to be highest in value-added fish than compared to fresh ones. Therefore, value addition should be encouraged among fish farmers to increase net profit.

PORTER'S GENERIC STRATEGIES AND FIRM PERFORMANCE IN PETROLEUM MARKETING COMPANIES: A CASE STUDY OF VIVO ENERGY, NAIROBI, KENYA

2021 ◽  
pp. 98-112
Author(s):  
Novah Omboga ◽  
Paul Machoka
Keyword(s):  
Firm Performance ◽  
Competitive Advantage ◽  
Cost Leadership ◽  
Leadership Strategy ◽  
Focus Strategy ◽  
Generic Strategies ◽  
The Relationship ◽  
Porter's Generic Strategies ◽  
Cost Leadership Strategy

ABSTRACT The main objective of the study was to establish the influence of Porter's generic strategies and firm performance in petroleum marketing companies using Vivo Energy Limited as a case study. The business environment in emerging economies has witnessed intense competition among firms. Petroleum marketing companies in Kenya have had to face such conditions in a competitive environment prompting the firms to develop strategies that match their capabilities to market demands. The specific objectives of the study were: to examine how leadership cost strategy and; focus strategy affect the firm performance of Vivo Energy Limited. The study was premised on the; resource-based view, competitive advantage and contingency theories. This study adopted a descriptive research design. The target population was 237 employees at Vivo Energy Limited. Stratified proportion sampling was used to obtain a sample of 108 respondents. Questionnaires were used for data collection. Data was analyzed using descriptive and inferential statistics to determine the relationship between the study variables. Pearson correlation analysis was carried out to establish the relationship between dependent and independent variables. The analysis of variance (ANOVA) was checked to reveal the overall model significance. The study established that there was a positive relationship between the cost leadership strategy and firm performance. Analysis also revealed that focus strategy had a substantial positive correlation, establishing that focus strategy and firm performance are fundamentally related, and that the variation in firm performance can be explained by a unit change in focus strategy. The study recommended that the management of Vivo Energy Limited should adopt cost leadership strategy that is focused on gaining competitive advantage byselling their products at average prices to earn higher profits than competitors in the sector or below the average industry prices to gain market share. It also recommends that Vivo Energy should consider employing focus strategies that are concentrated on narrow segment aimed at achieving cost advantage or differentiation. Keyword: Cost leadership, Firm Performance, Focus strategy, Generic Strategies

scholarly journals The Impact of Competitive Strategy on Profitability in the Context of COVID-19: A Case Study of McDonald’s

2021 ◽  
Vol 235 ◽  
pp. 03005
Author(s):  
Han Ma
Keyword(s):  
Competitive Strategy ◽  
Strategic Positioning ◽  
Cost Leadership ◽  
Leadership Strategy ◽  
The Cost ◽  
Corporate Profits ◽  
The Impact ◽  
Cost Leadership Strategy ◽  
Positive Effect

In the context of the outbreak of COVID-19, public life and corporate profits have been influenced greatly. This paper takes McDonald’s as the case study object to explore the impact of competitive strategy on corporate profitability. Through investigation, it is found that McDonald’s profitability and operation are generally good due to its accurate competitive strategic positioning. However, under the impact of COVID19, the profit is slightly weak. Therefore, the paper helps clarify the concept that a reasonable competitive strategy has a positive effect on the profitability of enterprises. At the same time, this paper puts forward some views on the implementation of the strategy for the enterprises that take McDonald’s as the typical one to implement the cost leadership strategy. Besides, this paper also makes an appropriate extension on how enterprises should respond to such crisis situations as COVID-19 at the level of competitive strategy, which provides a new way for enterprises to get through the crisis.

scholarly journals Analisis Value Chain Guna Mencapai Strategi Cost Leadership dalam Meningkatkan Efesiensi Biaya (Studi pada Perusahaan ”X” di Sidoarjo)

2018 ◽  
Vol 1 (1) ◽  
pp. 38
Author(s):  
HERI WIDODO
Keyword(s):  
Value Chain ◽  
Cost Efficiency ◽  
Corporate Strategy ◽  
Value Added ◽  
Value Chain Analysis ◽  
Cost Leadership ◽  
Company Value ◽  
Leadership Strategy ◽  
Chain Analysis ◽  
Primary Activity

This research aim for knowing, how value chain analysis was do in company value chain for achieve cost leadership strategy in increasing cost efficiency. According to value chain analysis explained what activities made company value chain, therefore will be know value addedd activity and non value added activity. In the same way, research in value chain analysis can showing company activity. This activity can devided into primary activity and supporting activity, value added activity and non value added activity and cost trigger, therefore cost efficiency can be achieve which reducing and eliminate wate activity. In conclusion, this research can be a input for company, while taking corporate strategy to increase profit and give value added for costumer. Value chain analysis will achieve cost leadership can increase company competitive adventage because it can increase cost efficiency.

scholarly journals Value Chain Analysis of CO2 Storage by Using the ECCOTool: A Case Study of the Dutch Offshore

2013 ◽  
Vol 37 ◽  
pp. 7056-7065
Author(s):  
Daniël Loeve ◽  
Filip Neele ◽  
Chris Hendriks ◽  
Joris Koornneef
Keyword(s):  
Value Chain ◽  
Co2 Storage ◽  
Value Chain Analysis ◽  
Chain Analysis

Still Watching Other People’s Programmes?

2011 ◽  
pp. 378-390
Author(s):  
Theodoulos Theodoulou ◽  
Savvas Papagiannidis
Keyword(s):  
Value Creation ◽  
Value Chain ◽  
Music Industry ◽  
Analysis Framework ◽  
Value Chain Analysis ◽  
Television Industry ◽  
A Value ◽  
Chain Analysis

In this paper, the authors adapt a value chain analysis framework used in the music industry and apply it to the television industry, in order to probe the television value creation and distribution mechanisms and examine how they were affected by technology. More specifically, they examine how viewers can effectively become producers by repositioning themselves in the value chain and the implications of such a shift. Their discussion takes place in the context of a case study, that of Current TV, in order to illustrate in practice the opportunities and implications for the content producers, the broadcasters, and the viewers themselves.

Value Chain Analysis

2020 ◽  
pp. 118-129
Author(s):  
Greg Fisher ◽  
John E. Wisneski ◽  
Rene M. Bakker
Keyword(s):  
Competitive Advantage ◽  
Value Chain ◽  
Business Processes ◽  
Optimal Allocation ◽  
P Value ◽  
Allocation Of Resources ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Potential Sources ◽  
Core Idea

Value chain analysis (VCA) aids the strategist in understanding a firm’s potential sources of competitive advantage by decomposing the firm’s business processes into strategically important activities. Viewing the firm as an aggregate of interlinked value-adding activities and placing them in the context of a broader value chain helps to understand each activity’s impact on both cost and revenue potential. As such, VCA can be used to help the firm achieve an optimal allocation of resources. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of VCA. The chapter also continues the illustration of Netflix and applies the steps of value chain analysis to this case.

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