scholarly journals The Reinforcement of Certainty Perception on Social Media Advertisement: Dual-Process Theory Perspective

2019 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Nurul Azizah
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Uncertainty Reduction ◽  
Dual Process ◽  
Dual Process Theory ◽  
Process Theory ◽  
Several Variables ◽  
The Social ◽  
Back Translation

Social media offers a powerful way to promote and engage the consumer. However, there are too many information circulating on social media nowadays. This situation makes the consumers feel uncertain with the validity of information they find on social media. There are more than two million Facebook users globally, meaning that the platform still has big potential as an effective promotion tool. In this study, Social word of mouth (sWOM) theory is seen as a solution to reduce the uncertainty on the social media. Then, the dual-process theory is adapted to build the conceptual framework, which includes several variables including comment involvement, quality of comment, comment trust-ability, as well as uncertainty reduction. Item scales are adopted by the prior study and the questionnaire is composed with a back-translation technique. The collected data is tested using smart-PLS. Then the results are analyzed to observe both theoretical and managerial impact. The findings of the study suggest that all of the proposed variables have significant effect on the uncertainty reduction.

What to Study? That Is a Question: A Conscious Thought Analysis

2015 ◽  
Vol 29 (1) ◽  
pp. 1-10 ◽  
Author(s):  
James Jianhui Zhang
Keyword(s):  
Service Quality ◽  
Sport Management ◽  
The Other ◽  
Dual Process ◽  
Dual Process Theory ◽  
Process Theory ◽  
Market Demand ◽  
Sport Event ◽  
Sport Events

This lecture was intended to continue the discussions on why and how to establish a distinctive sport management discipline that was initiated by previous Earle F. Zeigler Lecture Award recipients. Through applying the dual process theory (Dijksterhuis & Nordgren, 2006), it was intended to explore the differences between tangible and intangible variables, how they have been studied as distinct perspectives, and how they can be integrated through two application examples, one on service quality of sport event operations and the other on market demand for sport events. Hopefully, this lecture would help reenergize the discussions and inquiries on this important matter. These illustrations are certainly debatable and subject to further empirical examinations.

scholarly journals Negative recommendation in social media – theoretical approach and case studies

2017 ◽  
pp. 45-60
Author(s):  
Aleksandra Kaniewska-Sęba ◽  
Beata Pająk-Patkowska
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Word Of Mouth ◽  
Brand Image ◽  
Negative Experience ◽  
Service Levels ◽  
The Social ◽  
Media Services ◽  
Brand Crisis

The Internet, including the social media services, has considerably changed the manner in which consumers voice favourable or unfavourable recommendations about products and services. Development of social media allowed reaching a significantly greater number of persons in a quicker way. One may also notice that the range of thematic comments has been expanded – customers speak not only about the quality of the products, their prices, service levels, but also about other aspects of how marketing companies function. Finally, it is worth paying attention to the language of these opinions, which – in the case of a negative experience with a product or retailer advertising – is often aggressive. With the development and dissemination of social networking, PR and marketing communications managers must learn how to communicate and satisfy customers and those who express their discontent at different stages of the purchase funnel. This is especially important in the case of negative word of mouth (NWOM) because every negative opinion can become the nucleus of major problems within brand image and the brand crisis. The aim of the article is to show the specificity of word of mouth in social media (sWOM) as one of the forms of electronic word of mouth (eWOM) and to depict phenomenon of NWOM in social media basing on selected case studies from the Polish market.

Reflective Knowledge

2018 ◽  
Author(s):  
Chienkuo Mi ◽  
Shane Ryan
Keyword(s):  
Extended Cognition ◽  
Dual Process ◽  
Dual Process Theory ◽  
Process Theory ◽  
Reflective Knowledge ◽  
Epistemological Disjunctivism ◽  
Recent Account

In this paper, we defend the claim that reflective knowledge is necessary for extended knowledge. We begin by examining a recent account of extended knowledge provided by Palermos and Pritchard (2013). We note a weakness with that account and a challenge facing theorists of extended knowledge. The challenge that we identify is to articulate the extended cognition condition necessary for extended knowledge in such a way as to avoid counterexample from the revamped Careless Math Student and Truetemp cases. We consider but reject Pritchard’s (2012b) epistemological disjunctivism as providing a model for doing so. Instead, we set out an account of reflection informed by Confucianism and dual-process theory. We make the case that reflective knowledge offers a way of overcoming the challenge identified. We show why such knowledge is necessary for extended knowledge, while building on Sosa’s (2012) account of meta-competence.

scholarly journals Dual Process Theory and Intermediate Effect: Are Faculty and Residents' Performance on Multiple-Choice, Licensing Exam Questions Different?

2015 ◽  
Vol 180 (suppl_4) ◽  
pp. 92-96 ◽  
Author(s):  
Ting Dong ◽  
Steven J. Durning ◽  
Anthony R. Artino ◽  
Cees van der Vleuten ◽  
Eric Holmboe ◽  
...  
Keyword(s):  
Internal Medicine ◽  
Reading Time ◽  
Multiple Choice ◽  
Small Sample ◽  
Dual Process ◽  
Dual Process Theory ◽  
Process Theory ◽  
Unexpected Finding ◽  
Licensing Examination ◽  
Intermediate Effect

ABSTRACT Background: Clinical reasoning is essential for the practice of medicine. Dual process theory conceptualizes reasoning as falling into two general categories: nonanalytic reasoning (pattern recognition) and analytic reasoning (active comparing and contrasting of alternatives). The debate continues regarding how expert performance develops and how individuals make the best use of analytic and nonanalytic processes. Several investigators have identified the unexpected finding that intermediates tend to perform better on licensing examination items than experts, which has been termed the “intermediate effect.” Purpose: We explored differences between faculty and residents on multiple-choice questions (MCQs) using dual process measures (both reading and answering times) to inform this ongoing debate. Method: Faculty (board-certified internists; experts) and residents (internal medicine interns; intermediates) answered live licensing examination MCQs (U.S. Medical Licensing Examination Step 2 Clinical Knowledge and American Board of Internal Medicine Certifying Examination) while being timed. We conducted repeated analysis of variance to compare the 2 groups on average reading time, answering time, and accuracy on various types of items. Results: Faculty and residents did not differ significantly in reading time [F (1, 35) = 0.01, p = 0.93], answering time [F (1, 35) = 0.60, p = 0.44], or accuracy [F (1, 35) = 0.24, p = 0.63] regardless of easy or hard items. Discussion: Dual process theory was not evidenced in this study. However, this lack of difference between faculty and residents may have been affected by the small sample size of participants and MCQs may not reflect how physicians made decisions in actual practice setting.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

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