Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

scholarly journals MODEL OF PSYCHOLOGICAL INFLUENCE IN SOCIAL MEDIA

2021 ◽  
pp. 4-38
Author(s):  
А. Н. Занковский ◽  
В. В. Латынов
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Environment ◽  
Theoretical Approaches ◽  
Impact Processes ◽  
Psychological Influence ◽  
The Subject ◽  
The Impact ◽  
Flow Of Information

Статья посвящена изложению предложенной авторами модели психологического воздействия в социальных сетях. Основанием модели послужили теоретические подходы, направленные на понимание особенностей реагирования отдельного человека, столкнувшегося с потоком информации в социальных сетях, а также концепции, ориентированные на анализ роли социальной идентичности человека и его социального окружения в процессах воздействия. Описаны элементы модели: субъект воздействия, объект воздействия, средства, эффекты и контекст воздействия. Охарактеризованы четыре группы факторов эффективности психологического воздействия в социальных сетях: характеристики субъекта воздействия, особенности средств и контекста воздействия, характеристики объекта воздействия. The article is devoted to the presentation of the model of psychological influence on social media proposed by the authors. The model is based on theoretical approaches aimed at understanding the characteristics of the individual's response to the flow of information in social networks, as well as concepts focused on analyzing the role of a person's social identity and social environment in the impact processes. The elements of the model are described: subject of influence, object of influence, means, effects and context of influence. Four groups of factors of the effectiveness of psychological influence in social media are characterized: characteristics of the subject of influence, features of the means of influence and context of influence, characteristics of the object of influence.

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

Entrepreneurship and Innovation in Tourism E-Businesses

2020 ◽  
pp. 159-176
Author(s):  
Pedro Álvaro Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Factors ◽  
Exploratory Analysis ◽  
Competitive Advantages ◽  
Strategic Vision ◽  
Tourism Sector ◽  
The Social ◽  
Share Information

The emergence of social networks has revolutionized the way people communicate and share information. Consequently, it becomes important to analyze the role of these models of collaboration and innovation through social networks in the strategic vision of the responsibility of marketing and communication in tourism industries, mainly the role of Facebook in e-business actions. This chapter presents a qualitative and exploratory analysis of the individuals in the virtual context of the social media, their behaviors, reactions, and attitudes, to perceive which social factors can enhance the appearance of competitive advantages for the organizations. There was a predilection for companies with a greater international connection at the level of clients and also at the level of the operation because there was a predominance of companies related to the tourism sector of Madeira.

scholarly journals Worrying about Trust

2007 ◽  
Vol 15 (2) ◽  
pp. 147-150 ◽  
Author(s):  
PIOTR SZTOMPKA
Keyword(s):  
Social Life ◽  
Central Research ◽  
Common People ◽  
Theoretical Approaches ◽  
The Social ◽  
New Type ◽  
The Subject ◽  
Late Modern

In the last few decades, the subject of trust has become one of the central research topics in sociology and political science. Various theoretical approaches have crystallized, and an immense amount of empirical data has been collected. The focus on trust is for two kinds of reasons. One has to do with immanent developments in the social sciences. We have witnessed a turn from almost exclusive preoccupation with the macro-social level, that is the organizational, systemic or structuralist images of society, toward the micro-foundations of social life; that is, everyday actions and interactions, including their ‘soft’ dimensions, mental and cultural intangibles and imponderables. Another set of reasons has to do with the changing quality of social structures and social processes in the late-modern period. The ascendance of democracy means that the role of human agency is growing, and more depends on what common people think and do, how they feel toward others and toward their rulers and how they choose to participate and cooperate. The process of globalization means that more and more of the factors impinging on everyday life of people are non-transparent, unfamiliar and distant, demanding new type of attitudes. The expansion of risk means that people have to act more often than before in conditions of uncertainty. The traumas of rapid, comprehensive and often unexpected social change produce disorientation and a loss of existential security. If the ambition of sociology to become the reflexive awareness of society is to be realized, then the current interest in trust seems to be wholly warranted.

scholarly journals Networked generation growing up or maturing on social media

2021 ◽  
Vol 27 (1) ◽  
pp. 173-187
Author(s):  
V. A. Sushko ◽  
G. B. Pronchev
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Young People ◽  
Methodological Approach ◽  
Social Knowledge ◽  
Sociological Research ◽  
Growing Up ◽  
The Social

The article analyzes the processes taking place in the youth environment in the context of digitalization of society. The role of social networks is discussed. Since its inception, network analysis has been formed as an interdisciplinary direction in which psychologists, sociologists, communication specialists, anthropologists, mathematicians and statisticians combine their efforts. The social network as a way of organizing social knowledge requires a special methodological approach, different from the traditional methods of analyzing sociological information. “Digital habits” significantly affect the behavior of young people, change the “traditional” way of life. The article is of interest to specialists dealing with problems of sociology of youth, sociology of global processes, methodology of sociological research.

scholarly journals The Role of Social Networks in Creating Public Opinion About Electronic Study

2021 ◽  
Vol 8 (1) ◽  
pp. 379-397
Author(s):  
Shanaz Sadeq Mohamad ◽  
Sara Mohsen Qadir
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Social Network ◽  
Survey Methodology ◽  
The Public ◽  
The Social ◽  
The Subject ◽  
Study Process ◽  
Electronic Education

In line with the developments of various social networks, it has made the public see a change for all the various issues in the nation, one of which was the issue of electronic education, which has been influenced by the social networks, especially by students. Therefore, from this perspective, the researcher in the research scientifically shows the role of the social networks in creating public opinion about the process of electronic study. This research is a description, a researcher who has used the research to achieve detailed and necessary data and information about the subject of survey methodology research. Among the students of Kurdistan University, Salahaddin University and World University students are research samples of 422 students of both maleand female genders, the most important results that researchers have reached are the social networks that are a reason for creating public opinion and all The data spread through the social network to a process have created public opinion about the electronic study process, the strongest network, the Facebook social network to create public opinion in Kurdistan. In the short list of research, recommendations and suggestions have been made.

scholarly journals Communicative Strategies of Social Media Discourse

2020 ◽  
Vol 210 ◽  
pp. 16001
Author(s):  
Elena Klemenova ◽  
Margarita Ereshchenko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Media Discourse ◽  
Important Thing ◽  
Communicative Functions ◽  
Communicative Strategies ◽  
The Social ◽  
The Subject ◽  
Media Texts ◽  
The Impact

We have attempted to analyse the features of communicative strategies of a media discourse. The paper describes the notions of “discourse”, “media discourse”, “social media discourse”, and “communicative strategies”. The research is performed using the social media texts collected by the authors. Up to date no linguistic investigations of communicative strategies used in social media discourse have been conducted. We have focused on news texts from information, news, educational, and entertaining platforms, in social networks. The most important thing is to identify the ways of communicative strategies generation and the methods of their association in a social media discourse. The article shows some typical features of a social media discourse. The subject of the research is a set of communicative strategies used during implementation of the communicative functions of texts. The purpose of the paper is to identify and organise communicative strategies, the characteristics of their use depending on the social text topic, and to review the impact of such a text. The main aim of the research is to study the social media discourse as one type of an institutional media discourse; to identify and describe the factors impacting its formation.

Deriving Psychodynamics Among Consumers Through Social Media

2018 ◽  
pp. 251-264
Author(s):  
Natasha Patricia Bojorges Moctezuma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Consumer Behaviour ◽  
The Social ◽  
Research Findings ◽  
Online Consumer ◽  
A Company ◽  
Online Consumer Behaviour

Despite an increasing interest in understanding consumer behaviour through social media, there is paucity of research concerning psychodynamics among consumers derived by online social networks in emerging economies. The aim of this paper is to explore the role of vloggers (video bloggers) as key network performers to derive consumer psychodynamics (consumers' interactions reflected in a company) through social media, specifically YouTube, through the lens of the experiential view and the Social Network Theory. This work will contribute to the extant literature by determining (1) the relevance of the experiential view approach in online social networks' performance, (2) how psychodynamics among consumers are conducted through social media, specifically YouTube, and (3) how key network performers as YouTube's vloggers derive psychodynamics among consumers. Using an inductive approach and grounded theory to analyse the results, the research findings provide a more comprehensive understanding of online consumer behaviour, therefore, yields more valuable information by examining the experiential view in a digital environment.

scholarly journals Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations

2021 ◽  
Vol 16 (5) ◽  
pp. 1702-1717
Author(s):  
Ionica Oncioiu ◽  
Sorinel Căpușneanu ◽  
Dan Ioan Topor ◽  
Attila Szora Tamaș ◽  
Alina-Georgiana Solomon ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Loyalty ◽  
Customer Relations ◽  
Online Communication ◽  
Online Questionnaire ◽  
Interactive Communication ◽  
High Level

The spread of social networks and the high level of penetration of digital content and mobile devices have created a society in which consumers expect constant communication from companies. In addition, communication on social media is often accompanied by the hope of being able to interact on an equal footing. In this way, companies hope that the use of social networks will not only increase sales, but also increase attention, brand page traffic, and customer loyalty. The purpose of this study was to provide the grounds for identifying the correlations between the interactive potential of social media based on dialogue-oriented communication and the quality of relationships with online customers. To achieve this goal, an online questionnaire was used in which 604 respondents from Romania participated (204 social media managers and 400 online customers). The results of the study showed that it is particularly important for companies to understand the role of interactive communication in social media and to thus build a bridge between the orientation of communication towards dialogue and relationships with online customers. It was found that the correct use of social networks could also support the achievement of public relation (PR) objectives. In addition, this study has implications for the development of customer-oriented online communication strategies by Romanian companies.

scholarly journals O QUE UM MAPA PRECISA TER PARA GANHAR LIKES, COMENTÁRIOS E COMPARTILHAMENTOS NO INSTAGRAM E NO FACEBOOK DO PROJETO CARTOGRAFIA VIRAL?

GEOgraphia ◽  
2021 ◽  
Vol 23 (51) ◽  
Author(s):  
Carina Petsch ◽  
Natália Lampert Batista ◽  
Ana Paula Kiefer ◽  
Franciele Delevati Ben
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Theoretical Analysis ◽  
Redes Sociales ◽  
Social Media Platform ◽  
Palabras Clave ◽  
The Social ◽  
Media Platform ◽  
Great Relevance ◽  
The Subject

Resumo: O conceito de Cartografia Viral ainda é pouco debatido e aprofundado por geógrafos(as). Todavia, na contemporaneidade, os mapas virais ganham cada vez mais espaço nas mídias sociais. Assim, esse tema se torna relevante aos estudos geográficos e abre inúmeras possibilidades de entendimento e de abordagem frente à viralização destes conteúdos nas redes sociais. Sendo assim, o objetivo desse artigo é realizar uma análise teórica da associação de Cartografia com os conteúdos virais e apresentar e discutir as postagens criadas pelas páginas do projeto “Cartografia Viral” nas plataformas de mídia social Facebook e Instagram. Quanto ao conteúdo produzido, verifica-se diferenças quanto às postagens com maior interação, considerando as duas plataformas e salienta-se que o Instagram é mais adequado para verificar quantitativamente a viralização de um mapa, por meio de suas métricas. O mapa da América Invertida, foi o único conteúdo que foi amplamente curtido, compartilhado e comentado, nas duas plataformas. Concluiu-se que o tema é de grande relevância para a atualidade e que precisa ser explorado pelos pesquisadores da Geografia e da Cartografia, visto que não foram encontradas pesquisas no Brasil que abordem o assunto.  Palavras-chave: Viralização. Mapas virais. Cartografia escolar. Facebook. Instagram.  WHAT DOES A MAP NEED TO HAVE TO GAIN LIKES, COMMENTS AND SHARES ON INSTAGRAM AND FACEBOOK FROM THE VIRAL CARTOGRAPHY PROJECT? Abstract: The concept of Viral Cartography is still little debated and deepened by geographers. However, in contemporary times, viral maps are gaining more and more space on social media. Thus, this theme becomes relevant to geographic studies and opens up numerous possibilities for understanding and approaching the viralization of these contents on social networks. Therefore, the objective of this article is to conduct a theoretical analysis of the association of Cartography with viral content and to present and discuss the posts created by the pages of the “Viral Cartography” project on the social media platform Facebook and Instagram. As for the content produced, there are differences regarding posts with greater interaction, considering the two platforms, and it should be noted that Instagram is more suitable for quantitatively checking the viralization of a map, through its metrics. The map of Inverted America was the only content that was widely liked, shared and commented, on both platforms. It was concluded that the theme is of great relevance for the present time and that it needs to be explored by the researchers of Geography and Cartography, since there were no studies found in Brazil that address the subject. Keywords: Viralization. Viral maps. Innovation. School cartography. Facebook. Instagram. ¿QUÉ NECESITA UN MAPA PARA TENER ME GUSTA, COMENTARIOS Y COMPARTIDOS EN INSTAGRAM Y FACEBOOK PARA EL PROYECTO DE CARTOGRAFÍA VIRAL? Resumen: El concepto de cartografía viral es poco debatido y estudiado por los geógrafos. Sin embargo, hoy en día, los mapas virales están ganando más espacio en las redes sociales. Así, este tema gana relevancia para los estudios geográficos y abre innumerables posibilidades para comprender y abordar la viralización de estos contenidos en las redes sociales. Por tanto, el objetivo de este artículo es realizar un análisis teórico de la asociación de la cartografía con el contenido viral y también presentar y discutir los posts creados por las páginas del proyecto “Cartografia Viral” en las plataformas de redes sociales Facebook e Instagram. En cuanto al contenido producido, existen diferencias en las publicaciones con mayor interacción, teniendo en cuenta las dos plataformas, y se enfatiza que Instagram es más adecuado para verificar cuantitativamente la viralización de un mapa, mediante sus métricas. El Mapa da América Invertida fue el único contenido que fue ampliamente apreciado, compartido y comentado en ambas redes sociales. Se concluyó que el tema es de gran relevancia para la actualidad y que necesita ser explorado por investigadores en Geografía y Cartografía, ya que no se encontraron investigaciones en Brasil que aborden el tema. Palabras clave: Viralización. Mapas virales. Cartografía escolar. Facebook. Instagram.

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