scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

On Analyzing Examples of Structural Holes in the Potential E-Commence Community

2013 ◽  
Vol 321-324 ◽  
pp. 2999-3007
Author(s):  
Ping Gan
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Online Shopping ◽  
The Other ◽  
The Internet ◽  
Structural Holes ◽  
Other Hand ◽  
The Social

With social network analysis to deeply resolve the social network of users and the network of the thematic network, this thesis is aimed to explore the natures of the node and the Internet as well, find out the potential community, and deepen the analysis of the community, in order to obtain information of structural holes in community. Besides, the feasibility and utility of methods exerted in the thesis were illustrated by experiments. The study of the thesis supplies the help to the online shopping platform with figures theoretically and technologically. On the other hand, through investigating people’s interest in goods, the thesis is also based on to study the user’s investment and the optimization of the online shopping platform.

scholarly journals Analisis Akun Twitter Berpengaruh terkait Covid-19 menggunakan Social Network Analysis

2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Dissemination ◽  
Interaction Network ◽  
Analysis Method ◽  
The Social ◽  
The World ◽  
High Degree

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  

Measuring the Impact of Social Media

2011 ◽  
pp. 24-36 ◽  
Author(s):  
Kimiz Dalkir
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Evaluation Method ◽  
Real Life ◽  
Work Processes ◽  
The Social ◽  
Post Test ◽  
The Impact

This chapter focuses on a method, social network analysis (SNA) that can be used to assess the quantity and quality of connection, communication and collaboration mediated by social tools in an organization. An organization, in the Canadian public sector, is used as a real-life case study to illustrate how SNA can be used in a pre-test/post-test evaluation design to conduct a comparative assessment of methods that can be used before, during and after the implementation of organizational change in work processes. The same evaluation method can be used to assess the impact of introducing new social media such as wikis, expertise locator systems, blogs, Twitter and so on. In other words, while traditional pre-test/post-test designs can be easily applied to social media, the social media tools themselves can be added to the assessment toolkit. Social network analysis in particular is a good candidate to analyze the connections between people and content as well as people with other people.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

Introduction

2020 ◽  
pp. 1-29
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Social Structure ◽  
Research Methods ◽  
The Other ◽  
Traditional Research ◽  
The Social ◽  
Social Realm ◽  
The Impact

The traditional research approaches common in different disciplines of social sciences centered around one half of the social realm: the actors. The other half are the relations established by these actors and forming the basis of “social.” The social structure shaped by these relations, the position of the actor within this structure, and the impact of this position on the actor are mostly excluded by the traditional research methods. In this chapter, the authors introduce social network analysis and how it complements the other methods.

scholarly journals From Disruption to Dialog: Days of Judaism on Polish Twitter

Religions ◽  
2021 ◽  
Vol 12 (10) ◽  
pp. 828
Author(s):  
Mariusz Pisarski ◽  
Aleksandra Gralczyk
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Power Laws ◽  
Linguistic Analysis ◽  
Classical Rhetoric ◽  
Constructive Dialogue ◽  
The Social ◽  
Social Media Platforms

While social media platforms afford visibility to marginalized voices and enable dissemination of alternative narratives, their own “power laws” can make few users responsible for most of the attention. New power users can redirect discussion away from those who initiate a conversation. The aim of this study is to examine relations between the network “gatekeepers” and “gatewatchers” following the announcement of the Days of Judaism celebrated by the Polish Episcopate every January. Two methodological approaches were taken over two consecutive years: social network analysis (SNA), and linguistic analysis of social media discourse. The linguistic analysis confirmed importance of classical rhetoric effects on Twitter. The social network analysis revealed that a balanced, personal statement given by users with high network standing outside of the Twittersphere can ignite constructive dialogue in the spirit of the inter-religious exchange that the idea behind Days of Judaism stands for. Our conclusion is that a careful social media policy of the Church, a controlled engagement in the public conversation, possibly by lay sympathizers of high standing in the real public life, have the potential for dispensing with the infamous toxicity of Twitter, and for turning conversation on any topic, even the most controversial, into positive exchange within the community of believers.

The dynamics of contacts and multilingual practices in the Chinese community in Britain

2021 ◽  
Author(s):  
Wei Li
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Language Maintenance ◽  
Language Shift ◽  
Chinese Community ◽  
Individual Variations ◽  
The Social

Abstract This article revisits the application of Social Network Analysis to the study of language maintenance and language shift in the Chinese community in Britain. An approach that focuses more on individual variations, including variable behaviours by the same speaker in different contexts, is proposed. The approach is illustrated with new data from Chinese-speaking families in London. The role of the social media in language maintenance and language shift, and in promoting multilingual practices is explored.

Using Social Media Marketing for Competitive Advantage

2018 ◽  
pp. 21-38 ◽  
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

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