scholarly journals The Changing Role of Marketing in the Third Millennium

2017 ◽  
Vol 7 (1) ◽  
pp. 39
Author(s):  
Reshma Sreedharan ◽  
Rehin KR
Keyword(s):  
Competitive Advantage ◽  
Dynamic Environment ◽  
New Techniques ◽  
The Third ◽  
Third Millennium ◽  
Changing Role ◽  
New Millennium

<div><p><em>In the 21<sup>st</sup> century, any marketer has to face stiff competition due to the dynamic environment. Nowadays, marketers are offering more value to the customers so that they can gain a competitive advantage. The present customers are now digitally conscious and are opposing the traditional way of marketing. The marketers have to identify the new techniques which can be used to target the new millennium customers and earn sizeable profits. This paper focuses on the emerging marketing trends and its repercussions.<strong></strong></em></p></div>

Revisiting the concept of a competitive “cash advantage”

2015 ◽  
Vol 43 (4) ◽  
pp. 38-46 ◽  
Author(s):  
Joseph Calandro, Jr.
Keyword(s):  
Competitive Advantage ◽  
Corporate Strategy ◽  
Academic Research ◽  
Cash Holdings ◽  
Content Type ◽  
Cash Reserves ◽  
Changing Role ◽  
Viable Method ◽  
Practical Implications

Purpose – The purpose of this paper is to profile how ample cash holdings can serve as a competitive advantage by first mitigating the risk of becoming a forced seller during times of distress, and then positioning a firm to take strategic advantage of forced selling and other forms of distress-generated opportunities. Design/methodology/approach – The author reviews the changing role of cash over time in corporate strategy, and how inadequate cash has caused or contributed to corporate failures. Findings – The findings of this paper, which are supported by historical and contemporary examples, are that ample cash reserves can be a powerful source of comparative advantage. Practical implications – This article supports earlier work published in Strategy & Leadership that shows how Graham-and-Dodd-based analysis is a viable avenue of academic research and a viable method with which to assess and formulate corporate strategic initiatives such as mergers and acquisitions, share buy-backs, risk management and, in this case, the strategic uses of cash. Originality/value – This paper offers leaders and financial executives a practical explanation of how ample cash holdings can serve as a competitive advantage.

scholarly journals Strategic Planning and Competitive Advantage of ICT Small and Medium Enterprises in Kenya

2013 ◽  
Vol 1 (1) ◽  
pp. 191 ◽  
Author(s):  
Zachary B. Awino
Keyword(s):  
Strategic Planning ◽  
Competitive Advantage ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Dynamic Environment ◽  
Business Environment ◽  
Positive Influence ◽  
Balanced Score Card ◽  
Medium Enterprises

The Paper is the research findings on the role of strategic planning and competitive advantage of ICT Small and Medium Enterprises in Kenya. Literature suggests that the contemporary business environment in which organisations operate is increasingly becoming uncertain and unpredictable. Significant changes are mostly driven by technological changes, globalisation and trade liberalisation. As a result, like large enterprises, SMEs are facing new and unexpected challenges that threaten their competitiveness. While most countries acknowledge the critical role that SMEs contribute to their economies, both as an engine of growth and sustainable development, many questions still remain unanswered as to the determination of the critical challenges facing SMEs and how these challenges could be addressed to improve their competitiveness. These challenges have increased the need for empirical information which is essential for decision making in addressing issues that are likely to enhance SMEs survival and growth. It is noted that there has been no adequate research studies on the role of strategic planning and competitive advantage of SMEs. This study contributes to the need to address the research gaps and thus explored the role of strategic planning and competitive advange of SMEs in Kenya. The study population consisted of 238 ICT SMEs from Nairobi and its environs. A sample size of 146 firms constituting 61 per cent of the total population was selected through stratified sampling. The study aimed to collect data from 438 respondents from top, middle and lower management teams. Structured questionnaires with closed and open ended questions was used for data collection, 239 responses were received from 123 ICT firms a response rate of 55 per cent and 84.2 per cent respectively. Key characteristics of strategic planning including formality, environmental analysis processes both internal and external orientations, strategies adopted, and implementation and control were recorded. Data analysis was done using descriptive statistics, factor analysis, t-test, ANOVA, correlation, correlation matrixes and regression analysis. The key findings revealed that strategic planning has significant and positive influence in performance of SME’s. The test of hypothesis revealed that strategic planning has positive and significant influence on competitive advantage. The study demonstrated strategic planning as a learning tool and a strategic resource which is consistent with the underlying assumptions of resource based theory, systems theory, chaos theory and balanced score card model assumptions. It is envisaged that, this kind of research is likely to generate useful discussions on the role of strategic planning and performance, of SMEs. It is apparent that entrepreneurs of SMEs cannot ignore strategic planning as significant changes in competitive advantage is the result of change or effective application of strategic planning. Policy makers and academicians may need to address the capacity needs of SMEs and develop strategic planning model that address the challenges that SMEs encounter in a dynamic environment.

The Cradle of Exotica

2020 ◽  
pp. 4-25
Author(s):  
Karen Polinger Foster
Keyword(s):  
Cultural Identity ◽  
Natural World ◽  
The Third ◽  
Political Status ◽  
Third Millennium ◽  
Commercial Enterprise ◽  
Key Aspects ◽  
And Control ◽  
Clay Tablet

This chapter discusses the role of exotica in the Mesopotamian mind. By 1875, The Epic of Gilgamesh had begun to emerge from the thousands of clay tablet fragments freshly unearthed in the remains of the great royal library of Assurbanipal at Nineveh. Gilgamesh’s drive to possess the exotic is rooted in long-standing Mesopotamian tradition. From the third millennium on, when he supposedly reigned, scholar-scribes organized and classified nearly all aspects of the natural world. Thematic lists of flora and fauna, heavenly bodies, precious and semiprecious materials, and topographical features provided the educated elite with a means of conceptualizing patterns and interrelationships. For Gilgamesh, as for many Mesopotamian rulers, the acquisition and display of exotica were key aspects of kingship. Once secured within the walled, urban cores of Mesopotamian cultural identity, exotica offered tangible signs of wide-ranging military might, commercial enterprise, and political status and control.

scholarly journals Generations Comparison: Father Role Representations in the 1980s and the New Millennium

Genealogy ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 17 ◽  
Author(s):  
Maria Letizia Bosoni ◽  
Sara Mazzucchelli
Keyword(s):  
Point Of View ◽  
Current Debate ◽  
The Social ◽  
Two Generations ◽  
Academic Publications ◽  
Research Questions ◽  
Father Role ◽  
Changing Role ◽  
New Millennium

In the light of relevant and current debate on the changing role of fathers, this contribution is aimed at analysing the international literature on fatherhood, comparing two distinct periods of time, from the social, cultural and demographic point of view: the years 1980–1999 and the new millennium. This will contribute to identifying features of the fatherhood transformation in these two contexts, which in fact refer to two generations of fathers. The research questions to be answered are: Which aspects characterize the process of fatherhood transformation, in an intergenerational perspective? How are paternal childcare practices represented in different historical and social periods? An analysis of the academic publications on fathers in Scopus and Google Scholar will be conducted, in the two temporal periods indicated, using T-Lab software, in order to map fathers’ role representations.

Role of Eloesser flap and thoracoplasty in the third millennium

2002 ◽  
Vol 12 (3) ◽  
pp. 605-623 ◽  
Author(s):  
Jean Deslauriers ◽  
Louis F Jacques ◽  
Jocelyn Grégoire
Keyword(s):  
The Third ◽  
Third Millennium

scholarly journals The Role of Practical Training in Productivity and Profitability of Organizations in the Third Millennium

2012 ◽  
Vol 47 ◽  
pp. 1970-1975
Author(s):  
Morteza khanmohammadiotaqsara ◽  
Mohammad khalili ◽  
Aabbas mohseni
Keyword(s):  
Practical Training ◽  
The Third ◽  
Third Millennium

scholarly journals The Role Of Islamic Values In The Formation And Development Of Civil Society

2021 ◽  
Vol 03 (03) ◽  
pp. 236-239
Author(s):  
Akmal Nasriddinovich Abdullaev ◽  
Keyword(s):  
Civil Society ◽  
Point Of View ◽  
Religious Values ◽  
The Third ◽  
Third Millennium ◽  
Islamic Values

The article analyzes one of the most pressing problems of the third millennium from a socio-philosophical point of view: the importance of religious values in the formation of civil society, dialectical relationships, compatibility and problems of Islamic values and values of civil society.

scholarly journals RIPENSARE LA SCUOLA COME LUOGO PRIVILEGIATO DI EDUCAZIONE

2019 ◽  
Vol 21 (1) ◽  
pp. 37-44
Author(s):  
Rosa Indellicato
Keyword(s):  
Modern Society ◽  
Anthropological Perspective ◽  
Good Education ◽  
The Third ◽  
Third Millennium

The emerging educational question is at the center of a lively cultural debate that revolves around important questions: what is the role of the school in post-modern society? What is the goal of education in the time of globalization? The answer can only be articulated considering the profound transformations that are connoting advanced modernity, in which more and more different conceptions of education and formation coexist, also due to the multicultural and multiethnic character of our society at the beginning of the third millennium. At this point it must be strongly emphasized that a good education moves from a "holistic" anthropological perspective, where they simultaneously find equilibrium between homo rationalis and homo senties. A model of education united by two perspectives: an emotional thinking and an intelligent feeling.

scholarly journals The role of pneumonectomy in thoracic surgery in the third millennium

2021 ◽  
Vol 5 ◽  
pp. 2-2
Author(s):  
Luca Bertolaccini ◽  
Lorenzo Spaggiari
Keyword(s):  
Thoracic Surgery ◽  
The Third ◽  
Third Millennium
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