Despite claims that “cinema is dead” or that it only interests nostalgic old-timers, statistics indicate a global increase in theater attendance. Not only is moviegoing still one of the favorite forms of entertainment, but it especially appeals to young people. Moreover, communication research seems to have neglected cinema, but the relationship between modern-day teenagers and the silver screen needs to be observed. This chapter reports the results of a cross-cultural study based on the uses and gratifications paradigm with youngsters from eight European countries. It presents their cinematographic uses and consumption, their motivations for going to the movies, and their preferences and conceptions regarding different movie traditions. The study also performs cross-cultural contrasts to reveal more about the impact of regional, national, and global forces on the psychological relationship between today’s teenagers and cinema.
The Relationship among Self-construals, Body value, and Appearance Management Behavior: A Cross-Cultural Study
