scholarly journals Service Innovation and Customers’ Involvement in Service Industry in Kosovo

2014 ◽  
Vol 4 (1) ◽  
pp. 169
Author(s):  
MSc. Vjosa Mullatahiri
Keyword(s):  
Service Industry ◽  
Service Providers ◽  
New Product ◽  
Service Development ◽  
Economic Power ◽  
Technological Changes ◽  
New Service Development ◽  
New Developments ◽  
Development Processes ◽  
The Cost

New developments in the economic arena and rapid technological changes have shifted the economic power from company to customer. As a result, companies changed their approach toward customers’ involvement in new product and/or service development.Usually, innovations are driven by inventions. But not all inventions are successful innovations. Hence, to be successful, inventions should be explored to meet customer needs and demands, and commercialized to make the company profitable (DTI - Occasional Paper No 9, 2007). According to Lowe and Marriott (2006) the innovation is a process of creating and transforming products, services, and organizational processes that are crucial for companies who want to compete in a highly dynamic and competitive market.In this regard, the paper aims to explore the interrelation between market and innovation in services industry, whilst analyzing both customers’ impact in new service development (NSD) and Kosovo’s service providers approach in including customers in service development processes.The findings highlight an increased customer power over the NSD processes as a result of their demand and unwillingness to bear the cost of or experiment with new, untested services. Given these developments service providers have started to change their approach of creating and transforming services, namely by involving customers in the service design and development processes, in order to stimulate interest for using and willingness to pay for new service.

WHEN INTRA-FIRM AND INTER-FIRM COLLABORATIONS CO-OCCUR: COMPARING THEIR IMPACT ACROSS NEW SERVICES VERSUS NEW PRODUCT INNOVATIONS

2011 ◽  
Vol 15 (05) ◽  
pp. 869-898 ◽  
Author(s):  
Stephanie C. Schleimer ◽  
Arthur D. Shulman
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Theory And Practice ◽  
Service Development ◽  
Collaborative Environments ◽  
New Service Development ◽  
Collaborative Environment ◽  
Product Innovations ◽  
The Impact

There is evidence that intra-firm collaboration and inter-firm collaboration are important for new service development (NSD) and new product development (NPD) success. However, evidence of the contributions of each to innovative outcomes is inconsistent. This inconsistency is associated with the tendency of studies to examine the impact of intra-firm collaboration or inter-firm collaborations exclusively. However, most firms involved in NSD or NPD engage simultaneously in intra-firm and inter-firm collaborations. Using a multi-dimensional conception of collaboration we advance a deeper understanding of the relative contributions of these attributes in intra-firm versus inter-firm collaborative environments during NSD versus NPD. Analyses of survey data from 134 innovations confirm that collaboration clearly matters for both NSD and NPD success, but its impact differs depending on (a) whether a new product or service was developed, (b) on the collaborative environment (intra-firm or inter-firm), and (c) on the collaborative attributes examined. Implications for advancing innovation theory and practice are provided.

DESIGN THINKING AND CREATIVITY AS A MEANS OF PROBLEM SOLVING IN THE FRAMEWORK OF SYSTEM APPROACH

2021 ◽  
Vol 6 (11) ◽  
pp. 148-155
Author(s):  
İlkay TURAN
Keyword(s):  
Problem Solving ◽  
International Organizations ◽  
System Approach ◽  
Design Thinking ◽  
Design Method ◽  
New Product ◽  
Service Development ◽  
Decision Making Process ◽  
New Service Development ◽  
Organization Strategy

Design thinking has been used as a means of problem-solving by many successful international organizations such as General Electric, Proctor & Gamble, Sony, and Philips. Although the importance of design in organizations has been accepted, the contributions of design in innovation is better seen new product and new service development More recently, design thinking has become an important factor in organization strategy (Matthew & Wrigley, 2017: 41). Recent research indicates that companies who use design in their operations, perform better economically in the marketplace (Borja de Mozota, 2006; Moultrie-Livesey, 2009; Dell’Era vd., 2010). In this study, the design process will be examined to solve the problem of who will participate in the decision-making process and how creativity will be derived in systems thinking scope and the effect of the idealized design method proposed by Ackoff in revealing creativity will be set forth. As a result, creativity is the introduction of new and unconventional. Creativity shows itself either in product or in thought. In this context, it has been suggested that idealized design is the best way to reveal creativity.

Business Products and Services

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Life Cycle ◽  
Technology Adoption ◽  
Product Life Cycle ◽  
High Technology ◽  
Service Development ◽  
New Service Development ◽  
Business Markets ◽  
Technology Markets ◽  
Product Service ◽  
Development Processes

This chapter considers the various issues associated with managing products and services in business markets. Business products can be classified according to the degree of standardisation and customisation that the organisation decides to offer. It is important to establish this view before considering how organisations might develop strategies to manage their product/service offerings, both established and new. Attention is given to the product life cycle before examining issues concerning the new product and new service development processes. This section concludes with a consideration of the technology adoption life cycle, appropriate in high technology markets.

scholarly journals The co-creation experience from the customer perspective: its measurement and determinants

2015 ◽  
Vol 26 (2) ◽  
pp. 321-342 ◽  
Author(s):  
Katrien Verleye
Keyword(s):  
Design Methodology ◽  
New Product ◽  
Customer Experience ◽  
Service Development ◽  
Content Type ◽  
Customer Heterogeneity ◽  
Customer Perspective ◽  
Development Processes ◽  
The Impact ◽  
Insight Into

Purpose – Companies increasingly opt for co-creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in co-creation situations and its determinants. Design/methodology/approach – The conceptual framework addresses the customer experience in co-creation situations, and its individual and environmental determinants. To examine the degree to which these determinants affect the customer experience in co-creation situations, the author starts by proposing and testing a multidimensional co-creation experience scale (n=66). Next, the author employs an experiment to test the hypotheses (n=180). Findings – Higher levels of customer role readiness, technologization, and connectivity positively affect different co-creation experience dimensions. The impact of these dimensions on the overall co-creation experience, however, differs according to customers’ expectations in terms of co-creation benefits. Therefore, the author concludes that the expected co-creation benefits determine the importance of the level of customer role readiness, technologization, and connectivity for the co-creation experience. Originality/value – This research generates a better understanding of the co-creation experience by providing insight into the co-creation experience dimensions and their relative importance for customers with different expectations in terms of co-creation benefits. Additionally, this research addresses the implications of customer heterogeneity in terms of expected co-creation benefits for designing co-creation environments, thereby helping managers to generate more rewarding co-creation experiences for their customers.

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