FACTORS AFFECTING UNIVERSITY STUDENTS' ONLINE INFORMATION SEARCH BEHAVIOR

2017 ◽  
Author(s):  
Aslıhan Saban ◽  
Ismail Celik
Keyword(s):  
University Students ◽  
Information Search ◽  
Search Behavior ◽  
Online Information ◽  
Factors Affecting ◽  
Information Search Behavior

Information Search on the Internet

2011 ◽  
pp. 19-42 ◽  
Author(s):  
Byung-Kwan Lee ◽  
Wei-Na Lee
Keyword(s):  
Information Search ◽  
Search Behavior ◽  
Past Research ◽  
The Internet ◽  
Online Information ◽  
Consumer Decision Making ◽  
Online Purchase ◽  
Information Search Behavior ◽  
Specific Factors ◽  
Research Propositions

Information search is an integral part of the consumer decision making process. There is no doubt that the Internet contributes to, and will continue to affect, this function. However, a comprehensive understanding of what causes, motivates, and mediates information search behavior on the Internet is relatively lacking. Based on an in-depth review and critical critique of past research on information search behavior and, in particular, online information search, this chapter offers a causal model of online information search with 16 specific research propositions outlined. It argues that information search on the Internet should be investigated by considering Internet specific factors (i.e., skills, prior online purchase experience, attitude toward the Internet) as well as various antecedents including situational, product-related, and individual factors. Contribution and implications of the model for further understanding of information search behavior in the context of the Internet are also discussed.

Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources

2017 ◽  
Vol 6 (1) ◽  
pp. 42-60 ◽  
Author(s):  
Krishna Akalamkam ◽  
Joy Kumar Mitra
Keyword(s):  
Information Search ◽  
Information Sources ◽  
Online Shopping ◽  
Search Behavior ◽  
Consumer Preference ◽  
Consumer Information ◽  
Online Information ◽  
Online Shoppers ◽  
Information Search Behavior ◽  
Consumer Information Search

Pre-purchase information search is an integral part of consumer decision-making process and buying behavior. Understanding consumer information search behavior is vital for organizations in order to plan their communication strategy and reach consumers effectively. Though consumer information search behavior is extensively studied in traditional brick and mortar purchase situations, there is dearth of research in understanding consumer information search behavior in online shopping occasions. Given the rapid growth in electronic retail over the last few years, it is imperative to understand consumer information search behavior in online buying situations. This study investigates the factors that influence the extent of usage of different information sources in pre-purchase information search by online shoppers through an empirical research among 1079 online shoppers. The analysis of data using multivariate analysis of covariance (MANCOVA) shows that consumers tend to use both traditional offline information sources and online information sources when they shop online. However, the preference for different online and offline information sources is likely to be different for hedonic and utilitarian products. Individual factors, such as Internet usage experience, need for cognition and age, also tend to influence consumer preference for different online and offline sources. This has important implications for e-marketers as they may need to use different communication channels depending on the nature of the product and the characteristics of their target consumers to effectively promote their offerings.

Online Information Search Behavior of Business School Aspirants

2017 ◽  
Vol 8 (4) ◽  
pp. 41-55
Author(s):  
Abu Sayeed Mondal
Keyword(s):  
Information Search ◽  
Business Education ◽  
Business School ◽  
Search Behavior ◽  
Online Information ◽  
School Students ◽  
Business Context ◽  
Intellectual Resource ◽  
Information Search Behavior ◽  
Actual Decision

In last two decades there are several forces that have impacted business education system. It prompts the business schools across the globe to have market oriented approach either to survive or to excel. In this changing scenario the students' roles in the system bear similarity to that of consumers in traditional business context. Accordingly, the researchers and practitioners have adapted the various marketing constructs – consumer behavior, service quality etc- to study the problems and prospects of this industry. The present study is an all round attempt to arrest the prospective business school students' information search behavior which precedes actual decision making stage. Factor analysis reveals that seven factors- intellectual resource, state of Infrastructure, scope of placement, accreditation and collaboration, ranking status, cost of the program, and admission procedure- are usually searched online by the aspirants at pre-admission stage.

scholarly journals A Study on Customer Satisfaction across Information Search Behavior Typology

2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal
Keyword(s):  
Customer Satisfaction ◽  
Information Search ◽  
Search Behavior ◽  
Consumer Search ◽  
Future Research ◽  
Research Directions ◽  
Level Of Satisfaction ◽  
Future Research Directions ◽  
Information Search Behavior ◽  
Search For Information

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.

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