Projective synchronization investigates the synchronization of systems evolve in same orientation, however, in practice, the situation of same orientation is only minority, and the majority is different orientation. This paper investigates the latter, proposes the concept of rotating synchronization, and verifies its necessity and feasibility via theoretical analysis and numerical simulations. Three conclusions were elicited: first, in three-dimensional space, two arbitrary nonlinear chaotic systems who evolve in different orientation can realize synchronization at end; second, projective synchronization is a special case of rotating synchronization, so, the application fields of rotating synchronization is more broadly than that of the former; third, the overall evolving information can be reflected by single state variable's evolving, it has self-similarity, this is the same as the basic idea of phase space reconstruction method, it indicates that we got the same result from different approach, so, our method and the phase space reconstruction method are verified each other.