AbstractFounded in 1963 at the University of Illinois Urbana-Champaign, the Muslim Students Association of the United States and Canada (MSA) expanded to 116 local chapters by 1968, with members representing more than forty countries. During the Cold War, the MSA embraced the project of daʿwa, or renewing and correcting other Muslims’ devotional practice, and improving the public image of Islam. Extant scholarship on the MSA portrays the organization as ambivalent, if not antagonistic, toward U.S. society during the Cold War because it was deeply enmeshed in the political and religious ideologies associated with the global Islamic Revival. This article offers a different view by examining female-authored writings published under the auspices of the MSA Women's Committee between 1963 and 1980. Aspirational in scope and pedagogical in approach, MSA women's literature shifts conceptions of the MSA's political and religious priorities during this period, from one of detachment to one of selective engagement with American culture. This article makes three main interventions. First, it demonstrates that a focus on the publications of MSA female members yields a more robust understanding of how this important group of American Muslims envisioned daʿwa as a local and global project of religious revival during the Cold War. Second, it shows that, to achieve their revivalist aims, female MSA members identified points of affinity with certain religious non-Muslim Americans, namely, upwardly mobile Christians and Jews. For these authors, the ground on which they found affinity with families of other faiths was not theology or Abrahamic lineage but, rather, a shared gendered and classed vision of raising devout children to meet the unique threats posed by modernity. Finally, this article examines how female MSA authors conceived of the patriarchally organized yet maternally driven nuclear family as essential for reinvigorating Muslim practice.
