Action and Interaction of Design by the Social Contagion with Consumer's Behavior

2015 ◽  
Author(s):  
Rachida Akil ◽  
Imen Abdennadher Gdoura ◽  
Tarek Abdellatif
Keyword(s):  
Social Contagion ◽  
The Social

The social contagion of utility value: How parents’ beliefs about the usefulness of science predict their children’s motivation and achievement

2021 ◽  
pp. 014303432098520
Author(s):  
Ma. Jenina N. Nalipay ◽  
Yuyang Cai ◽  
Ronnel B. King
Keyword(s):  
Structural Equation ◽  
Science Achievement ◽  
Critical Role ◽  
Social Contagion ◽  
Equation Modeling ◽  
Utility Value ◽  
International Student Assessment ◽  
Value Perceptions ◽  
The Social ◽  
Motivation And Achievement

The purpose of the present study was to examine whether parents’ utility value perceptions predicted their children’s utility value perceptions, demonstrating social contagion effects. We also examined whether utility value would predict achievement. This is a cross-sectional study that utilized data from a subsample of adolescent students from the Program for International Student Assessment (PISA 2015), which focused on science learning and achievement from 18 regions. We performed multi-level structural equation modeling to analyze the data. Results revealed that parents’ utility value perceptions predicted students’ utility value perceptions, which, in turn, predicted science achievement. The findings of this study provide evidence of the social contagion of utility value perceptions from parents to their children and the critical role of utility value in predicting achievement across various regions/countries. Our study highlights the crucial role parents play in adolescents’ motivational and learning outcomes and suggest parental involvement in programs toward enhancing adolescents’ motivation and achievement.

scholarly journals Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110063
Author(s):  
Isaac Owusu Asante ◽  
Jiaming Fang ◽  
Dennis Fiifi Darko ◽  
Hossin M. D. Altab
Keyword(s):  
Social Media ◽  
Nonprofit Organization ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Social Contagion ◽  
Moderation Effects ◽  
The Social ◽  
Academic Researchers ◽  
Perceived Enjoyment ◽  
Donation Intention

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our results demonstrate that the credibility of the article determines users’ donation intentions. The results also indicate that the perceived value (usefulness and enjoyment) of the article mediates the effects of article credibility on users’ donation intentions. The social contagion nature of the article is also proven to moderate the magnitude of impacts on donation intention by users’ perceived usefulness, perceived enjoyment, and perception of article credibility.

scholarly journals The Selectionist Paradigm: More Implications for Sociology

1998 ◽  
Vol 3 (4) ◽  
pp. 26-36 ◽  
Author(s):  
Paul Marsden
Keyword(s):  
Conceptual Framework ◽  
Empirical Research ◽  
Great Majority ◽  
Social Contagion ◽  
The Social ◽  
Human Individual ◽  
Research Findings ◽  
Two Bodies

This paper argues that despite 50 years of empirical research, the phenomenon of social contagion is still poorly understood. Social contagion research has produced an eclectic, largely confused and jumbled body of evidence that lacks any comprehensive organising principle or conceptual framework. Whilst the great majority of this empirical research has identified and confirmed existence of the social contagion phenomenon, results have been undermined because the phenomenon itself has been variously and ambiguously defined and operationalised. This has meant that the potential radical implications of social contagion research findings for an orthodox understanding of the human individual as a rational Cartesian agent, have been largely ignored. It is suggested that the emerging evolutionary paradigm of memetics may providea novel conceptual framework for understanding and explaining the empirical phenomenon of social contagion, by understanding it as the observable action of selfish memes replicating through a population. The article concludes by proposing a memetic theory of social contagion, and ends with a call for the synthesis of the two bodies to create a comprehensive body of theoretically informed research.

scholarly journals Reach and speed of judgment propagation in the laboratory

2017 ◽  
Vol 114 (16) ◽  
pp. 4117-4122 ◽  
Author(s):  
Mehdi Moussaïd ◽  
Stefan M. Herzog ◽  
Juliane E. Kämmer ◽  
Ralph Hertwig
Keyword(s):  
Social Distance ◽  
Large Body ◽  
Dynamic Network ◽  
Social Contagion ◽  
Emotional States ◽  
Information Distortion ◽  
Individual Level ◽  
Good Performer ◽  
The Social ◽  
A Chain

In recent years, a large body of research has demonstrated that judgments and behaviors can propagate from person to person. Phenomena as diverse as political mobilization, health practices, altruism, and emotional states exhibit similar dynamics of social contagion. The precise mechanisms of judgment propagation are not well understood, however, because it is difficult to control for confounding factors such as homophily or dynamic network structures. We introduce an experimental design that renders possible the stringent study of judgment propagation. In this design, experimental chains of individuals can revise their initial judgment in a visual perception task after observing a predecessor’s judgment. The positioning of a very good performer at the top of a chain created a performance gap, which triggered waves of judgment propagation down the chain. We evaluated the dynamics of judgment propagation experimentally. Despite strong social influence within pairs of individuals, the reach of judgment propagation across a chain rarely exceeded a social distance of three to four degrees of separation. Furthermore, computer simulations showed that the speed of judgment propagation decayed exponentially with the social distance from the source. We show that information distortion and the overweighting of other people’s errors are two individual-level mechanisms hindering judgment propagation at the scale of the chain. Our results contribute to the understanding of social-contagion processes, and our experimental method offers numerous new opportunities to study judgment propagation in the laboratory.

scholarly journals Partners in health? Investigating social genetic effects for married and cohabiting couples

2019 ◽  
Author(s):  
Jornt Mandemakers ◽  
Kasper Otten
Keyword(s):  
Biological Sciences ◽  
Health Behavior ◽  
Random Mating ◽  
Smoking Behavior ◽  
Genetic Effects ◽  
Social Contagion ◽  
Polygenic Scores ◽  
The Social ◽  
Partner Similarity

Abstract‘Social contagion’ research suggests that health behaviors (BMI, smoking, drinking, etc.) spread through social networks, including dyadic ties such as between married/cohabiting partners. However, separating contagion from assortative mating (‘like seeks like’) and shared environmental factors remains notoriously difficult in observational studies. It is not possible to obtain exogenous variation in long-term partnerships (‘random mating’), but genetic approaches can offer a novel way to examine partner similarity and the role of social contagion. This paper explores possible social genetic effects among partners, i.e., effects of the partner’s genes on one’s own behavior. We use the longitudinal Health and Retirement Study with data on health behavior and genomic data for both ego and his/her partner to examine social genetic effects for BMI, drinking, and smoking behavior. For each outcome, we find support for social genetic effects. Americans of European descent were more overweight if they had partners with higher polygenic scores for BMI net of their own polygenic score. Similar findings were found for the number of drinks per week and cigarettes per day. Longitudinal analyses that conditioned on past health behavior of both spouses confirmed these findings. We further explored whether susceptibility to the partner’s influence differed between men and women, but did not find consistent differences across outcomes. Findings are further discussed in the light of ramifications of social genetic effects for the social and biological sciences.

scholarly journals The Social Contagion of Antisocial Behavior

2015 ◽  
Vol 2 ◽  
pp. 36-49 ◽  
Author(s):  
Milena Tsvetkova ◽  
Michael Macy
Keyword(s):  
Antisocial Behavior ◽  
Social Contagion ◽  
The Social

scholarly journals Why and When "Flawed" Social Network Analyses Still Yield Valid Tests of no Contagion

2012 ◽  
Vol 3 (1) ◽  
Author(s):  
Tyler J. VanderWeele ◽  
Elizabeth L. Ogburn ◽  
Eric J. Tchetgen Tchetgen
Keyword(s):  
Social Network ◽  
Social Influence ◽  
Confidence Intervals ◽  
Social Contagion ◽  
Statistical Dependence ◽  
Network Analyses ◽  
The Social ◽  
Social Network Analyses

Lyons (2011) offered several critiques of the social network analyses of Christakis and Fowler, including issues of confounding, model inconsistency, and statistical dependence in networks. Here we show that in some settings, social network analyses of the type employed by Christakis and Fowler will still yield valid tests of the null of no social contagion, even though estimates and confidence intervals may not be valid. In particular, we show that if the alter's state is lagged by an additional period, then under the null of no contagion, the problems of model inconsistency and statistical dependence effectively disappear which allow for testing for contagion. Our results clarify the setting in which even "flawed" social network analyses are still useful for assessing social contagion and social influence.

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