scholarly journals Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110063
Author(s):  
Isaac Owusu Asante ◽  
Jiaming Fang ◽  
Dennis Fiifi Darko ◽  
Hossin M. D. Altab
Keyword(s):  
Social Media ◽  
Nonprofit Organization ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Social Contagion ◽  
Moderation Effects ◽  
The Social ◽  
Academic Researchers ◽  
Perceived Enjoyment ◽  
Donation Intention

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our results demonstrate that the credibility of the article determines users’ donation intentions. The results also indicate that the perceived value (usefulness and enjoyment) of the article mediates the effects of article credibility on users’ donation intentions. The social contagion nature of the article is also proven to moderate the magnitude of impacts on donation intention by users’ perceived usefulness, perceived enjoyment, and perception of article credibility.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

Private club members’ perceptions of social media

2017 ◽  
Vol 8 (1) ◽  
pp. 119-132 ◽  
Author(s):  
MiRan Kim ◽  
Ronald Cichy
Keyword(s):  
Social Media ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Media Usage ◽  
Online Social Media ◽  
Usage Behavior ◽  
Perceived Enjoyment ◽  
Beliefs And Attitudes

Purpose Private club members belong to an organization where people with common interests, experiences, backgrounds and professions meet for social and recreational purposes. This study aims to examine the relationships among private club members’ perceptions of social media regarding perceived ease of use, perceived usefulness, perceived enjoyment, attitude toward social media involvement and behavioral intention toward social media usage. Design/methodology/approach An online survey was conducted among private club members across the USA (n = 571). The data were analyzed using structural equation modeling. Findings The findings of this study center on the perceptions of club members and their beliefs and attitudes associated with their social media usage behavior. This study extends the social media literature by supporting previous studies that suggest a causal flow from perceived ease of use to intrinsic and extrinsic motivations (perceived usefulness, perceived enjoyment) based on a motivational model. Research limitations/implications This study is meaningful for revealing the perceptions of private club members and their beliefs and attitudes associated with their social media usage behavior. It is untested whether this study’s model applies to other hospitality businesses. Future research could examine other segments and add other variables such as perceived security and trust. Practical implications This study can provide private club managers, and the members of the clubs that they lead, with a better understanding of online social media. Originality/value This study is one of a few empirical online social media studies in the area of the private club industry. This study seeks to provide baselines regarding social media perceptions and usage in the hospitality literature by providing a comprehensive model.

scholarly journals Motivational Factors to Adopt Social Media Technology in Small Medium Enterprises

2020 ◽  
pp. 10
Author(s):  
Nuning Setyowati ◽  
Heru Irianto
Keyword(s):  
Social Media ◽  
Motivational Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Media Technology ◽  
Perceived Enjoyment ◽  
Use Of Social Media ◽  
Positive Effect ◽  
Social Media Technology

Social media technology has become part of the community needs, not only as a means to socialize but also to support business operations. In the MEA era, the demands of the market expansion of business networks become mandatory for employers, including for SMEs. This study aim to analyze the motivational factors of SMEs to use social media technologies to support their business activities. This study used survey technique and analysis of Structural Equation Modeling  with  PLS analysis tools. The results showed that perceived enjoyment have positive effect on the perceived ease of use of social media technology, Perceived ease of use have positive effect toward the perceived usefulness, perceived enjoyment and perceived ease of use have positive effect to attitudes towards the use of social media technology, Perceived usefulness and attitude towards the use of social media technology have positive effect toward the intention of using social media technology.

scholarly journals Pengaruh Social Media Marketing, Store Environment, Sales Promotion, dan Perceived Value Terhadap Purchase Decision Konsumen SOGO Department Store

2020 ◽  
Vol 4 (1) ◽  
pp. 36
Author(s):  
Priandy Yaputra
Keyword(s):  
Social Media ◽  
Research Method ◽  
Perceived Value ◽  
Department Store ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Independent Variables ◽  
The Social ◽  
Store Environment

This research was conducted to determine the effect of social media marketing, store environment, sales promotion, and perceived value to purchase decision SOGO Department Store. This research uses a quantitative method that is by distributing questionnaires to 100 respondents who have bought goods at SOGO in West Jakarta. The research method in this study used multiple regression analysis assisted by SPSS. The results of this study are known that simultaneously all independent variables have an influence on purchase decision. Partially, the variables of the store environment, sales promotion, and perceived value have a significant influence on consumer purchase decision, while the social media marketing variable do not significantly influence consumer purchase decision.

scholarly journals Using, Citing and Publishing Scholarly Content in the Digital Age: Case Study of Humanities Researchers

2015 ◽  
Vol 53 (1(105)) ◽  
pp. 7-19
Author(s):  
David Nicholas
Keyword(s):  
Social Media ◽  
Open Access ◽  
Focus Groups ◽  
International Study ◽  
Digital Age ◽  
Arts And Humanities ◽  
The Social ◽  
Academic Researchers ◽  
The Impact ◽  
The Way

PURPOSE: The research upon which this article is largely based comes from a year-long international study of trustworthiness in scholarly Communications in the digital age, Essentially, the main thrust of the project was to determine the impact of the digital transition and the new products it has ushered in, such as open access publications and the social media, on academic researchers’ scholarly practices. This paper focuses and reflects further on the disciplinary differences of scholarly researchers when it comes to using, citing and publishing and, especially, whether arts and humanities researchers are any different in the way they think and behave to their counterparts in the sciences and social sciences. APPROACH/METHODS: An international survey of over 3650 academic researchers examined how trustworthiness is determined when making decisions on scholarly reading, citing, and publishing in the digital age. The survey asked respondents whether or not they agreed with comments and ąuotes about scholarly behaviour obtained from pre-survey focus groups and interviews. Data from focus groups, interviews and the published literature are also used to explain further the results of the survey. RESULTS AND CONCLUSIONS: In generał, it was found that traditional methods and criteria remain important across the board. That is, researchers have moved inexorably from a print-based system to a digital system, but have not significantly changed the way they decide what to trust, where to publish, what to cite or use. Social media outlets and (non-peer reviewed) open access publications are not fully trusted. However, there were some significant differences according to the discipline of the respondent and this papers focuses upon these differences by comparing the views and behaviour of arts and humanities researchers with those from other disciplines. The main findings were: a) journals and the metrics that surround them are clearly not so important to humanities scholars, but nevertheless still pretty important; b) humanities researchers take a lot more care about what they use and where content comes from; c) humanities researchers look slightly more favourably on the social media. Originality/value: As far as it is known this is the first comprehensive study of digital humanities researchers and their decisions on what they use and cite and where they choose to publish.

scholarly journals The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

2020 ◽  
Vol 12 (17) ◽  
pp. 6753
Author(s):  
Miluska Murillo-Zegarra ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Perceived Value ◽  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Data Driven ◽  
Continuance Intention ◽  
Mobile Advertising ◽  
The Impact

This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analyses the combined influence of consumer beliefs, data-driven mobile advertising alerts, and perceived value on mobile advertising acceptance, intention to repurchase, and recommendation behaviour towards branded mobile apps on social media. In total, 340 valid responses from Spanish customers of an online fashion outlet, all social media users, who make their purchases from the company exclusively through its branded mobile application, were analysed to test the hypotheses, using structural equation modelling. The results showed that mobile advertising acceptance, intention to repurchase, and recommendation behaviour are driven by the perceived value of the branded mobile app. Perceived value is determined by the usefulness of the branded mobile app, attitudes towards mobile advertising alerts, and irritation. Mobile advertising content (informativeness and credibility) improves attitudes towards mobile advertising alerts. Ease of use increases perceived usefulness, while perceived control decreases irritation. Managerial implications are provided.

Using Memes to Carve a Space for Undocumented Latino/a Visibility and to Tackle Fossilized Myths

2021 ◽  
Vol 3 (4) ◽  
pp. 12-34
Author(s):  
Kaitlin E. Thomas
Keyword(s):  
United States ◽  
Social Media ◽  
Nonprofit Organization ◽  
The United States ◽  
Generation Z ◽  
The Social ◽  
Online Activism ◽  
Cultural Functions ◽  
The Impact

This article considers the impact of memes shared among Millennial and Generation Z–oriented Latino/a social media outlets during the years 2014–17, and proposes reading memes as viable microliterary texts. Through the examination of many dozens of memes and hundreds of Facebook posts from the nonprofit organization UndocuMedia, I have identified two themes that reoccur with notable frequency: (in)visibility and knowledge. As expressed within the memetic platform, these themes have cultural functions beyond superficial banter: humor detracts from political absurdity, arguing points permits one to assume defensive and protective postures, and connecting with friends expands the network of allies. I first define memes and explain how they might be read as socially conscious microliterary texts. I then examine selected meme examples to illustrate how they are shared with the intent to challenge the social and political marginalization that has long plagued the undocumented Latino/a demographic in the United States and to debunk long–held fossilized myths. I conclude by discussing the role of accompanying hashtags and emoji in the process of transplanting online activism to the offline world.

scholarly journals Social Contagion of Astrology in the Social Media amid COVID-19 Pandemic

2021 ◽  
Vol 2 (4) ◽  
pp. 349-363
Author(s):  
Kristoffer Romulo B. Lopez ◽  
Natalia P. Gaticales ◽  
Alliyah Vanessa C. Provido ◽  
Samantha Mae B. Santelices ◽  
Myla M. Arcinas
Keyword(s):  
Social Media ◽  
Stress Level ◽  
Online Survey ◽  
Social Contagion ◽  
Factor Scores ◽  
Cross Sectional ◽  
Related Information ◽  
The Social ◽  
Significant Difference ◽  
Barnum Effect

This cross-sectional study aimed to determine the associations of the extent of Social Contagion - Conscious Behavioral Response (CBR) towards Astrology on social media among Filipino Post-Millennial university students aged 18 to 23 years old with their demographics, Stress Level (SL), and Level of Susceptibility to Barnum effect (LSB) during the COVID-19 pandemic. A total of 406 respondents participated in the online survey and data were analyzed using descriptive and non-parametric inferential statistics. Findings showed that respondents have high SL, moderate CBR level, and high LSB. Female respondents were found to have significantly higher CBR Factor Scores compared too males (p< 0.000). Thus, the females tended to be more consumers of Astrology in the social media. Other variables tested (religion, p=0.128; residence type, p= 0.736; age, p= 0.339) showed no statistical significant difference between the sample’s CBR Factor Scores. Also, a person’s stress level during the COVID-19 pandemic (in terms of the situation’s manageability and uncertainty) revealed a statistical significant association with their susceptibility to the Barnum effect (odds ratio 1.252686, p= 0.002). Thus, the more stressed a person is, he tend to manifest higher consumption of Astrology related information in the social media due to high uncertainty and less capacity to control the situation despite high management capacity score. Furthermore, activities involved in the consumption of Astrology through social media revealed a positive moderate significant association with their level of susceptibility to the Barnum effect (r=0.603, p<0.000). In a pandemic situation, the females consumed more Astrology related information even if the information is vague and may be to general to absorbed. Overall, the higher the SL and the higher the CBR, the higher the LSB. Thus, in this period of COVID-19 pandemic, females are more susceptible to higher level of Barnum Effect as they consumed higher level of Astrology related information triggered by higher level of stress brought by the high level of uncertainty and low level of individual’s control to thee current pandemic situation.

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