Adaptive Price Mechanism and a Sequential Reverse Auction Model in Social Commerce

2021 ◽  
Author(s):  
Dipankar Das
2020 ◽  
Vol 37 (06) ◽  
pp. 2050032
Author(s):  
Benjiang Ma ◽  
Zhongmin Zhou ◽  
Muhammad Farhan Bashir ◽  
Yuanji Huang

Multi-attribute reverse auction has many advantages for the buyer with the multi-dimensional attribute requirements. However, it is hard to design an optimal auction mechanism for the scenario in practice. Therefore, this paper presents a method transforming multi-attribute auction into single-attribute auction by bidding in deposit. The analysis indicates that our method can reduce not only the transaction risk caused by the supplier’s bid abandonment but also the operating cost and complexity of the multi-attribute auction. Besides, our method meets the incentive compatibility and participation constraint conditions by promising that the highest bidding supplier is the winner in the Auction and can obtain higher expected profits than traditional auctions for the buyer.


2016 ◽  
Vol 2016 ◽  
pp. 1-10 ◽  
Author(s):  
Xiaodong Xu ◽  
Chunjing Yuan ◽  
Jianhui Li ◽  
Huixin Zhang ◽  
Xiaofeng Tao

The small cell is treated as a promising proposition to provide hot spot capacity and higher data rates. However, even with dense small cell deployment scenario, the heavy traffic load pressure and low energy efficiency in the small cell heterogeneous network (HetNet) still exist. Therefore, how to make the best use of densely deployed small cells under HetNet environments becomes the focus of researches. Offloading provides a feasible solution to promote cooperation between macrocells and small cells for user traffic supporting. In this paper, we propose the reverse auction based Green Offloading (GO) scheme for energy efficiency improvements. The proposed GO scheme employs the reverse auction theory to handle the offloading decision process, aiming at maximizing the system energy efficiency under the constraints of user Quality of Service (QoS) requirements, bandwidth, and transmission power limitations. Moreover, the reverse auction model gives the facility of multicell coordination transmissions with multiple winners situation. The energy efficiency optimization problem with constraints is solved by Dynamic Programming method with Karush-Kuhn-Tucker (KKT) conditions. The Individual Rationality and Truthfulness of the reverse auction model are also proved. By comparing the energy efficiency performances of the proposed GO scheme with current works within the Long Term Evolution-Advanced (LTE-A) system downlink scenario, simulation results show the improvements of the proposed GO scheme.


2015 ◽  
Vol 6 (2) ◽  
pp. 1064-1072 ◽  
Author(s):  
Mehmet Hazar Cintuglu ◽  
Harold Martin ◽  
Osama A. Mohammed

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.


2019 ◽  
pp. 23-31
Author(s):  
V. Trukhachev ◽  
Yu. Binatov ◽  
A. Gerasimov

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