The purpose of the article it consists in the substantiation of innovation and
investment principles of competitive development of fisheries and aquaculture in
order to effectively conduct business in modern economic conditions and to comply
with technological parameters of production, introduce innovations in production,
and economical attitude to fish and water resources. Methodology research consists
in using a combination of methods: economic-statistical, monographic, systemic,
economic-mathematical, abstract-logical and others. The scientific novelty the re-
sults obtained include the introduction of innovative, economically viable and
competitive production technologies based on a scientific approach to organizing
an aquaculture business, namely the ability to quickly and efficiently respond to
external challenges, find a way out of a critical situation and correctly adjust
production plans in accordance with changes in market conditions.
Conclusions. Substantially modern principles of the effective functioning of
fisheries in order to ensure competitive activity. Regulatory tools are proposed to
ensure the profitability of the aquaculture business, which include attracting in-
vestments for the acquisition of capital goods, training specialists and constantly
improving their skills, and ensuring efficient fisheries production in an innovative
economy.
