Protecting Privacy in Pokémon Go: A Multigroup Analysis

2022 ◽  
Author(s):  
Mathupayas Thongmak
Keyword(s):  
Multigroup Analysis ◽  
Pokémon Go

scholarly journals Continuance use intention with mobile augmented reality games

2019 ◽  
Vol 33 (1) ◽  
pp. 37-55 ◽  
Author(s):  
Seongsoo Jang ◽  
Yi Liu
Keyword(s):  
Augmented Reality ◽  
Least Squares Method ◽  
User Behavior ◽  
Early Stage ◽  
Maturity Stage ◽  
Mobile Augmented Reality ◽  
Content Type ◽  
Multigroup Analysis ◽  
Pokémon Go ◽  
Mobile Ar

Purpose As mobile augmented reality (AR) games enter the maturity stage, understanding how to improve players’ continuance use intention with mobile AR games is critical. Drawing upon the uses and gratifications (U&G) theory, the purpose of this paper is to investigate the effects of four major gratifications – content, process, social and technology – and other factors on continuance intention to play mobile AR games. Design/methodology/approach Data collected from 280 Pokémon Go players were used to address research questions. Partial least squares method was employed to assess the relationships in the model and multigroup analysis was conducted based on survey participants’ demographics and their gaming experience. Findings Content gratification (i.e. catching Pokémon), process gratification (i.e. entertainment), game knowledge and achievement drive players’ continuance use intention. However, social and technology gratifications do not influence players’ continuance use intention. Multigroup analysis suggests that mobile AR game developers should capitalize on the fact that different types of gratifications prompt continuance use intention of different user segments in terms of demographics and experience in general mobile games and Pokémon Go. Originality/value The user behavior of mobile AR games has been studied at the early stage of the games, with less attention to variable continuance use intentions across different user segments. This paper attempts to fill the gap by extending the U&G theory to continuance use intention of mobile AR games at the maturity stage and further investigating the importance of player heterogeneity in continuance use intention with mobile AR games. The findings of this study contribute to the literature on U&G, continuance use intention and mobile AR games.

Just Another Media Cluster?

2019 ◽  
Vol 16 (2) ◽  
pp. 22-31
Author(s):  
Christian Zabel ◽  
Gernot Heisenberg
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Oculus Rift ◽  
Pokémon Go

Getrieben durch populäre Produkte und Anwendungen wie Oculus Rift, Pokémon Go oder der Samsung Gear stößt Virtual Reality, Augmented Reality und auch Mixed Reality auf zunehmend großes Interesse. Obwohl die zugrunde liegenden Technologien bereits seit den 1990er Jahren eingesetzt werden, ist eine breitere Adoption erst seit relativ kurzer Zeit zu beobachten. In der Folge ist ein sich schnell entwickelndes Ökosystem für VR und AR entstanden (Berg & Vance, 2017). Aus einer (medien-) politischen Perspektive interessiert dabei, welche Standortfaktoren die Ansiedlung und Agglomeration dieser Firmen begünstigen. Da die Wertschöpfungsaktivitäten sowohl hinsichtlich der Zielmärkte als auch der Leistungserstellung (z. B. starker Einsatz von IT und Hardware in der Produkterstellung) von denen klassischer Medienprodukte deutlich abweichen, kann insbesondere gefragt werden, ob die VR-, MR- und AR-Unternehmen mit Blick auf die Ansiedlungspolitik als Teil der Medienbranche aufzufassen sind und somit auf die für Medienunternehmen besonders relevanten Faktoren in ähnlichem Maße reagieren. Der vorliegende Aufsatz ist das Ergebnis eines Forschungsprojekts im Auftrag des Mediennetzwerks NRW, einer Tochterfirma der Film- und Medienstiftung NRW.

Playful mobilities in the Global South: A study of Pokémon Go play in Rio de Janeiro and Nairobi

2021 ◽  
pp. 146144482110164
Author(s):  
Adriana de Souza e Silva ◽  
Ragan Glover-Rijkse ◽  
Anne Njathi ◽  
Daniela de Cunto Bueno
Keyword(s):  
South America ◽  
Rio De Janeiro ◽  
Global South ◽  
Urban Spaces ◽  
Urban Mobility ◽  
Ordinary Life ◽  
Perceptions Of Risk ◽  
The Social ◽  
The World ◽  
Pokémon Go

Pokémon Go is the most popular location-based game worldwide. As a location-based game, Pokémon Go’s gameplay is connected to networked urban mobility. However, urban mobility differs significantly around the world. Large metropoles in South America and Africa, for example, experience ingrained social, cultural, and economic inequalities. With this in mind, we interviewed Pokémon Go players in two Global South cities, Rio de Janeiro (Brazil) and Nairobi (Kenya), to understand how players navigate urban spaces not only based on gameplay but with broader concerns for safety. Our findings reveal that players negotiate their urban mobilities based on perceptions of risk and safety, choosing how to move around and avoiding areas known for violence and theft. These findings are relevant for understanding the social and political aspects of networked urban spaces as well as for investigating games as venues through which we can understand ordinary life, racial, gender, and socioeconomic inequalities.

Team Recommendation for the Pokémon GO Game Using Optimization Approaches

2020 ◽  
Author(s):  
Samuel da Silva Oliveira ◽  
Guilherme Egle P. Lima Silva ◽  
Arthur C. Gorgonio ◽  
Cephas A. S. Barreto ◽  
Anne M. P. Canuto ◽  
...  
Keyword(s):  
Pokémon Go

scholarly journals Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

2021 ◽  
pp. 000276422110165
Author(s):  
Gregory Payne ◽  
Alicia Blanco-González ◽  
Giorgia Miotto ◽  
Cristina del-Castillo
Keyword(s):  
New York ◽  
Data Collection ◽  
Purchase Intention ◽  
Brand Management ◽  
Mediation Effect ◽  
Competitive Advantages ◽  
Structural Modelling ◽  
Multigroup Analysis ◽  
Ethical Behaviors ◽  
Brand Meaning

The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the mediation effect of the country of residence. Data collection was based on a survey launched during the COVID-19 lockdown in Madrid and New York. To analyze the established hypotheses and to test the multigroup analysis, we applied a structural modelling with SmartPLS. The research contributes to the field of brand management, and specifically of ethical branding, since it will analyze how stakeholders’ expectations fulfillment is key to build a consistent and valued brand meaning in crisis’ situations, demonstrating that ethical behaviors are key for gaining corporate legitimacy and, therefore, for improving business performances.

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