Economic Analysis for Marketing Efficiency and Competitive Advantage for Egyptian Orange Exports

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of onion in Telangana state. The study was carried out in Mahabubnagar district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. Channel -1 Producer – consumer, Channel -2 Producer – village merchant/ Retailer – consumer, Channel -3 Producer- WholesaerRetailer/village merchant- consumer. Then the data is analyzed using tabulation method along with statistical tool.

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ECONOMIC ANALYSIS OF MARKETING EFFICIENCY OF PINEAPPLE IN KANO STATE MARKETS, NIGERIA

FUDMA Journal of Sciences ◽

10.33003/fjs-2020-0402-226 ◽

2020 ◽

Vol 4 (2) ◽

pp. 436-442

Author(s):

A. T. Lawal ◽

S. A. Danbazau ◽

A. O. Yusuf ◽

Y. S. Ahmad ◽

A. A. Adomi ◽

...

Keyword(s):

Economic Analysis ◽

Market Efficiency ◽

Return On Investment ◽

Household Size ◽

Descriptive Statistics ◽

Marketing Efficiency ◽

Age Range ◽

Margin Analysis

The study analysed the marketing efficiency of pineapple in selected markets in Kano metropolis. Data was collected with the used of questionnaire and were analysed using descriptive statistics, market margin analysis and market efficiency. Results shows that the majority (33.3%) of the respondents were within the ages of 47-55 years, followed by 23.8% within the age range of 29-37 years and 9.5% of age range of 56-64 years were the minimum. Household size, in the wholesaler’s side category 5-8 size had the highest members with 42.80%, followed by 1-4 and 17-20 with 19.10% each, while 14.30% had 9-12 and the least was households within the range of 13-16 with only 4.8%, while in the retailer’s side category 1-5 size had the highest members with 40.90%, followed by 11-15 with 24.90%, then 22.60% had 6-10 while 9.10% had 16-20 size and the least was household within the range of 21-25 with only 2.30%. However, 31-37years category ranked the least with 4.80%. On the retailers side the result reveals that 13-20 years category ranked the highest with 41.00% and 37-44years category were the least with 6.80% each. The marketing margin analysis indicated that for every 14.4kg pineapple, gross marketing margin of wholesalers N 158.85 was higher than that of retailers N 129.66 whereas net marketing margin of retailers with N 91.24 was higher than that of wholesalers with N 59.09, return on investment of retailers with 1.11 was also higher than that of wholesalers with 1.08, and however, marketing margin of wholesalers

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Systematic Literature Review: Faktor Keunggulan Kompetitif Hotel di Indonesia

Jurnal Akuntansi Terapan dan Bisnis ◽

10.25047/asersi.v1i1.2671 ◽

2021 ◽

Vol 1 (1) ◽

pp. 54-63

Author(s):

Ayuk Firdawati ◽

Dwi Cahyono ◽

Gardina Aulin Nuha

Keyword(s):

Competitive Advantage ◽

Leadership Style ◽

Research Approach ◽

Journal Articles ◽

Technology Service ◽

Initial Stage ◽

Marketing Efficiency ◽

Research Questions ◽

Market Focus ◽

Customer Intimacy

The aim of this research is to identify and evaluate the factors that give hotels in Indonesia a competitive advantage. This research approach is based on a three-stage protocol, which includes an initial stage, implementation, and writing. The initial search string yielded 1,250 journal articles, of which 12 were chosen for further investigation. This study employs qualitative methods, after which the data is extracted and research questions are generated. Differentiation, environmentally friendly technology, service quality, marketing efficiency, market focus, creativity or image, leadership style, information systems, knowledge management, customer intimacy, hotel budgets, and human resources are among the factors that affect hotels' competitive advantage, according to the findings of this report. Both of these factors have a favorable or important impact on hotels' competitive advantage. Originality based on this literature can be seen as a potential research agenda and can aid the growth of the hospitality industry. Keywords: Competitive Advantage, Hotels

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An Economic Analysis of Marketing of Eggs in Anand District of Gujarat

Indian Journal of Economics and Development ◽

10.35716/10.35716/ijed/20009 ◽

2020 ◽

pp. 425-430

Keyword(s):

Economic Analysis ◽

Wholesale Price ◽

Marketing Channels ◽

High Price ◽

Price Fluctuation ◽

Poultry Farms ◽

Marketing Efficiency ◽

Poultry Farmers ◽

Price Spread

The present investigation was undertaken to study patterns and practices of marketing, price spread, and constraints faced by egg growers in Anand District of Gujarat. The data were the principal and dominant Channel of marketing for egg. The Producer's share in consumer's price was the highest in Channel-III (85.29 percent) followed by Channel-II (78.00 percent), Channel-I (76.63 percent). Marketing efficiency was highest in Channel-III (5.80) as compared to Channel-I (3.28) and Channel-II (3.55). The most crucial marketing constraints of selected poultry farmers were high price fluctuation, the low wholesale price of an egg, lack of grading, and lack of co-operative market facilities. An effective co-operative system can be introduced in the marketing of eggs, which would increase the Producer's share in collected from 80 poultry farms during 2018-19. The three marketing channels were identified in the movement of eggs The total number of marketed eggs was about 73 crore. Out of total marketed eggs, 90.18, 9.26 and . 0.56 percent of eggs were marketed through Channel-I, II, and III, respectively. Thus, producers to distant wholesalers to retailers to consumers were the consumer's price.

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