Politicizing the Pandemic and Spreading of Ideology in Media Texts

2021 ◽  
Vol 0 (0) ◽  
pp. 0-0
Author(s):  
مروة أبو الوفا
Keyword(s):  
Media Texts

Not transaction but service? Interrogating the multiple surrogacy narratives in India

2021 ◽  
pp. 001139212096490
Author(s):  
Sucharita Sarkar
Keyword(s):  
Research Question ◽  
Gift Giving ◽  
Secondary Research ◽  
Commercial Surrogacy ◽  
Lower House ◽  
Media Texts

The asymmetrical commercial surrogacy industry in India has been subject to media scrutiny and scholarly debate focusing on biomedical, legal, ethical and feminist concerns. Since 2016, this discourse has taken a contested turn, as the new Surrogacy (Regulation) Bill bans commercial surrogacy and allows only altruistic surrogacy for heteronormative, married, clinically-infertile Indian couples/women. This Bill has been passed by Parliament’s lower house, but is still being debated in the upper house. One recurrent trope underpinning the surrogacy rhetoric is the Hindu figuration of the sacrificing mother, as iconified in the mythical Yashoda. Altruistic surrogacy is usually framed as an ethical extension of selfless motherhood; and commercial surrogacy stakeholders also use the same trope to validate surrogacy. This article critiques how Hindu constructs of motherhood impact the rhetoric and politics of surrogacy in India. Using a three-part analysis, the author discusses a Hindu surrogacy myth, investigates government and media texts on the new Bill, and explores select testimonials of surrogates (sourced through secondary research). The research question in the article is: how are the rights of surrogates being addressed (or diminished) through the use of Hindu motherhood tropes and the framing of surrogacy as gift-giving or unpaid service rather than transaction?

ON THE QUESTION ABOUT NOMINATIVE ORGANIZATION OF TEXTS IN THE DISCOURSE OF MODERN RUSSIAN NATIONALISM

2021 ◽  
Vol 6 (105) ◽  
pp. 27-42
Author(s):  
ELENA M. IVANOVA
Keyword(s):  
Nationalist Discourse ◽  
Functional Features ◽  
Media Texts ◽  
Specific Material ◽  
Modern Russian

The article deals with the nominative organization of texts related to the modern Russian nationalist discourse. By specific material, media texts by E. Kholmogorov, the author analyzes structural, semantic and functional features of text nominative chains.

AGE AND ETHNOCULTURAL CHARACTERISTICS OF ADVERTISING PERCEPTION

ASJ. ◽  
2021 ◽  
Vol 1 (46) ◽  
pp. 21-28
Author(s):  
E. Zvonova ◽  
I. Vakula ◽  
N. Pestereva
Keyword(s):  
Age Differences ◽  
Industrial Relations ◽  
The United States ◽  
Cognitive Schema ◽  
Cultural Artifact ◽  
Additional Information ◽  
Leading Role ◽  
International Trading ◽  
Media Texts ◽  
Different Cultures

The study of ethnocultural and age characteristics of the advertising messages’ perception by potential consumers is extremely relevant and practically significant in the context of active international trading and industrial relations. While perception is a cycle guided and organized by a cognitive schema, the final image includes a person’s knowledge of the world. This determines the importance of studying the factors that determine the specifics of creating an image. The authors of this article consider the perception of advertising as a process of generating a meaning, which in the context of intercultural communication reveals cultural characteristics that are potentially important when choosing a strategy of behavior. The empirical study involved 100 people living in the United States and Russia. The research methods revealed differences in the assessment of values in both groups. Further research aimed at studying the specifics of advertising media texts showed that in the perception of advertising, not age differences, but the cultural aspect plays the leading role. The visual appeal of the commercial, the semantic and imaginative transparency, the positive attitude towards the main characters do not affect the desire of potential consumers of the American and Russian sample groups to purchase the advertised product. The research showed that studying the perception of advertising media texts allows you to obtain additional information about the representatives of different cultures. A cultural artifact actualizes specific features and allows you to model the idea of the overall integrity of the phenomenon under study.

The Construction of Women’s Positions in Sport: A Textual Analysis of Articles on Female Athletes in Finnish Women’s Magazines

1997 ◽  
Vol 14 (3) ◽  
pp. 290-301 ◽  
Author(s):  
Riitta M. Pirinen
Keyword(s):  
Textual Analysis ◽  
Female Athletes ◽  
Women's Magazines ◽  
Media Representations ◽  
Gender Hierarchy ◽  
Media Texts ◽  
Ideological Construction

This study analyzed the treatment of female athletes in Finnish women’s magazines. The purpose was to examine how media representations constructed hierarchic relations between women. Furthermore, the aim was to examine how the construction and legitimation of the hierarchy between women and the gender hierarchy are interwoven with each other. Finally, the study discussed the possibilities to challenge, resist, and transform the ideological construction of these hierarchic relations. Briefly, the study demonstrated the ways in which media texts may both construct disempowering positions and also offer recourses of empowering positions for women.

The Legitimating Power of Discourse

2020 ◽  
Vol 13 (3) ◽  
pp. 256-275
Author(s):  
Mustafa Menshawy
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The State ◽  
Critical Discourse ◽  
The Political ◽  
Discursive Construction ◽  
Linguistic Features ◽  
Media Texts ◽  
Insight Into ◽  
Culturally Embedded

Abstract In this article, I examine a corpus of texts that address the 1973 war; these texts cover the period from 1981 to 2011, marking the beginning and end of Hosni Mubarak’s rule. Utilizing Critical Discourse Analysis (CDA), I explore how Mubarak’s regime employed the war to legitimize its power and defend its policies by deploying longstanding culturally-embedded ‘macro themes’. These macro themes refer to the war as an overwhelming and undisputed ‘Egyptian victory’ and, more significantly, they portray Mubarak himself as ‘war personified/war personalized’. The analysis of linguistic and extra-linguistic features in al-Ahram newspaper (the mouthpiece of the state), among other media texts on the war, show how the discursive construction was made consistent, coherent and resonant in a managed context that characterized the political and media landscapes. Depending on unique access to those who produced, edited and even censored the texts under analysis, this method unravels a complex set of cultural messages and conventions about the war, and fills a lacuna in the literature by offering insight into the deliberate and well-coordinated process of shaping and reshaping a specific discourse for a specific purpose.

Sign in / Sign up

Export Citation Format

Share Document