The Impact of a High School Alcohol Education Program Utilizing a Live Theatrical Performance: A Comparative Study

1983 ◽  
Vol 13 (3) ◽  
pp. 229-248 ◽  
Author(s):  
Louis Gliksman ◽  
Ronald R. Douglas ◽  
Cindy Smythe
Keyword(s):  
Lesson Plans ◽  
Alcohol Education ◽  
Northwestern Ontario ◽  
Theatrical Performance ◽  
Theatrical Performances ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
And Control ◽  
The Impact ◽  
Study Offer

The impact of a live theatrical performance on the knowledge, attitudes and behavior of grade nine and ten students viewing the performance was assessed by eighteen measures using a pretest/posttest questionnaire. “BOOZE,” a series of five alcohol related skits, was matched with a subset of ARF Alcohol Lesson Plans for comparative purposes. Participating Northwestern Ontario schools were assigned to one of four groups; Performance Only, Lesson Plans Only, Performance and Lesson Plans, and Control. The results indicated that all three interventions had an impact on attitudes and behavior. Although the Performance Only intervention was as effective as the Lesson Plans Only program, the two together not only did not increase the impact, but in some instances produced decrements. The results of the present study offer encouragement for the potential of theatrical performances as a vehicle for drug education. Since the study demonstrates a short term effect, the authors recommend utilizing a live theatrical performance with special consideration given to evaluating the duration of message impact.

scholarly journals The (minimal) persuasive advantage of political video over text

2021 ◽  
Vol 118 (47) ◽  
pp. e2114388118
Author(s):  
Chloe Wittenberg ◽  
Ben M. Tappin ◽  
Adam J. Berinsky ◽  
David G. Rand
Keyword(s):  
Two Dimensions ◽  
Persuasive Messages ◽  
Short Video ◽  
The Difference ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
And Control ◽  
The Impact ◽  
Textual Form ◽  
Selection Of

Concerns about video-based political persuasion are prevalent in both popular and academic circles, predicated on the assumption that video is more compelling than text. To date, however, this assumption remains largely untested in the political domain. Here, we provide such a test. We begin by drawing a theoretical distinction between two dimensions for which video might be more efficacious than text: 1) one’s belief that a depicted event actually occurred and 2) the extent to which one’s attitudes and behavior are changed. We test this model across two high-powered survey experiments varying exposure to politically persuasive messaging (total n = 7,609 Americans; 26,584 observations). Respondents were shown a selection of persuasive messages drawn from a diverse sample of 72 clips. For each message, they were randomly assigned to one of three conditions: a short video, a detailed transcript of the video, or a control condition. Overall, we find that individuals are more likely to believe an event occurred when it is presented in video versus textual form, but the impact on attitudes and behavioral intentions is much smaller. Importantly, for both dimensions, these effects are highly stable across messages and respondent subgroups. Moreover, when it comes to attitudes and engagement, the difference between the video and text conditions is comparable to, if not smaller than, the difference between the text and control conditions. Taken together, these results call into question widely held assumptions about the unique persuasive power of political video over text.

scholarly journals The impact of low- and moderate-wealth homeownership on parental attitudes and behavior: Evidence from the community advantage panel

2009 ◽  
Vol 31 (1) ◽  
pp. 23-31 ◽  
Author(s):  
Michal Grinstein-Weiss ◽  
Johanna K.P. Greeson ◽  
Yeong H. Yeo ◽  
Susanna S. Birdsong ◽  
Mathieu R. Despard ◽  
...  
Keyword(s):  
Parental Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Impact

Can fiction make us kinder to other species? The impact of fiction on pro-animal attitudes and behavior

Poetics ◽  
2018 ◽  
Vol 66 ◽  
pp. 54-63 ◽  
Author(s):  
Wojciech Małecki ◽  
Bogusław Pawłowski ◽  
Marcin Cieński ◽  
Piotr Sorokowski
Keyword(s):  
And Behavior ◽  
Attitudes And Behavior ◽  
The Impact

The Development of Attitudinal Measures toward Alcohol Education in the School and in the Home

1978 ◽  
Vol 8 (3) ◽  
pp. 203-219 ◽  
Author(s):  
Peter Finn
Keyword(s):  
Education Programs ◽  
Alcohol Education ◽  
Teacher Student ◽  
Evaluation Instruments ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Student Association

Most alcohol education programs suffer from lack of thorough evaluation. In particular, programs concerned with attitudes and behavior regarding alcohol education itself are rarely assessed, one reason being the lack of user-validated evaluation instruments especially designed for this purpose. As part of a project with the Massachusetts Parent-Teacher-Student Association, a series of alcohol education seminars for parents was conducted in order to develop, pre-test, and test an Alcohol Education Attitudes Questionnaire which can be used in a variety of contexts for evaluating the attitudes of parents, teachers, students, and others toward alcohol education in the school and in the home. A copy of the Questionnaire is provided.

“Emotional” Role-Playing and Changes in Smoking Attitudes and Behavior

1969 ◽  
Vol 25 (2) ◽  
pp. 379-387 ◽  
Author(s):  
Edward Lichtenstein ◽  
Carolin S. Keutzer ◽  
Kenneth H. Himes
Keyword(s):  
Role Playing ◽  
Control Groups ◽  
Stop Smoking ◽  
Emotional Role ◽  
Role Players ◽  
Smoking Control ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
And Control ◽  
Smoking Attitudes

The effectiveness of an “emotional” role-playing procedure for modifying smoking attitudes and behavior (Janis & Mann, 1965) was evaluated in three studies using 54 female smokers. Each experimental S role-played a patient who received information that she had lung cancer, would have to undergo an immediate operation, and would have to stop smoking; control Ss listened to a taped role-playing session. While experimental and control groups did not differ in attitude or behavior change, the comparison of pre- and post-measures of smoking attitudes indicated significant within-group changes on several items for both role-players and controls. The magnitude of attitude and smoking-rate changes was small, however, compared to the Janis and Mann data. Further analysis revealed that both the role-players and controls reported considerable emotional arousal during the sessions; paradoxically, such arousal was more closely associated with change-scores for control Ss than for the role-playing Ss.

The Puritan Work Ethic Revisited

1980 ◽  
Vol 19 (2) ◽  
pp. 35-53 ◽  
Author(s):  
Paul Seaver
Keyword(s):  
Early Modern ◽  
Work Ethic ◽  
Max Weber ◽  
Early Modern Period ◽  
Modern Period ◽  
Spirit Of Capitalism ◽  
The One ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Impact

Whether Puritanism gave rise to a “work ethic,” and, if so, what the nature of that ethic was, has been a source of controversy since Max Weber published The Protestant Ethic and the Spirit of Capitalism more than seventy years ago. Experienced polemicists have waged international wars of words over its terms, and tyros have won their spurs in the battle. With repect to England, there is at present no agreement either about the reality of a peculiarly Puritan work ethic or about the impact, if any, that such an ethic might have had on the attitudes and behavior of the emerging capitalist bourgeoisie, if such a species indeed existed as a distinctive social class or group in the early modern period. In fact, since perfectly sane and competent historians have questioned on the one hand, whether “Puritanism” is more than a neo-idealist reification of a nonentity, and on the other, whether the early modern middle class is more than a myth, it might be the better part of wisdom to inter the remains of these vexed questions as quietly as possible. What follows is not a perverse attempt to flog a dead horse, if it is dead and a horse, but rather on the basis of a different perspective and different evidence to resurrect a part of what Timothy Breen has called “the non-existent controversy.”

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