scholarly journals Effects of Website Interactivity on Skin Cancer–Related Intentions and User Experience: Factorial Randomized Experiment

10.2196/18299 ◽  
2021 ◽  
Vol 23 (1) ◽  
pp. e18299
Author(s):  
Zhaomeng Niu ◽  
Jessica Fitts Willoughby ◽  
Elliot J Coups ◽  
Jerod L Stapleton
Keyword(s):  
Skin Cancer ◽  
Digital Media ◽  
Online Survey ◽  
Linear Models ◽  
Sun Protection ◽  
Amazon Mechanical Turk ◽  
Intention To Use ◽  
Perceived Knowledge ◽  
Media Technologies ◽  
Message Interactivity

Background Digital media technologies provide users with the ability to interact with content and to receive information based on their preferences and engagement. Objective We used skin cancer and sun protection as a health topic to explore how modality interactivity, interface tools that afford users greater activity, resulting in greater depth and breadth of mentally representing and experiencing mediated content, and message interactivity, the extent to which the system allows users to exchange messages back and forth on health websites, influenced users’ attitudes, knowledge, behavioral intentions, and experience. Methods We employed a 2×2 (modality interactivity: high vs low; message interactivity: high vs low) between-subject online experiment for which 4 websites were created. Participants (n=293) were recruited using Amazon Mechanical Turk and randomly assigned into to 1 of 4 conditions. After browsing the website, participants completed an online survey regarding their experience and cognitive perceptions. General linear models and path analysis were used to analyze the data. Results Both modality interactivity (P=.001) and message interactivity (P<.001) had an impact on intention to use sun protection. Attitudes toward health websites and perceived knowledge mediated the effects of modality interactivity and message interactivity on sun protection use intention, individually. Participants in the high modality interactivity and high message interactivity condition felt more satisfied (P=.02). Participants in the low message interactivity condition had more interest in the experience with health websites than participants in the high message interactivity condition (P=.044). Conclusions Findings suggested that modality interactivity influenced intention to use sun protection directly as well as via attitudes toward the websites. Message interactivity impacted intention to use sunscreen directly and also through perceived knowledge. Implications for designing health websites and health intervention content are discussed.

scholarly journals Effects of Website Interactivity on Skin Cancer–Related Intentions and User Experience: Factorial Randomized Experiment (Preprint)

2020 ◽  
Author(s):  
Zhaomeng Niu ◽  
Jessica Fitts Willoughby ◽  
Elliot J Coups ◽  
Jerod L Stapleton
Keyword(s):  
Skin Cancer ◽  
Digital Media ◽  
Online Survey ◽  
Linear Models ◽  
Sun Protection ◽  
Amazon Mechanical Turk ◽  
Intention To Use ◽  
Perceived Knowledge ◽  
Media Technologies ◽  
Message Interactivity

BACKGROUND Digital media technologies provide users with the ability to interact with content and to receive information based on their preferences and engagement. OBJECTIVE We used skin cancer and sun protection as a health topic to explore how modality interactivity, interface tools that afford users greater activity, resulting in greater depth and breadth of mentally representing and experiencing mediated content, and message interactivity, the extent to which the system allows users to exchange messages back and forth on health websites, influenced users’ attitudes, knowledge, behavioral intentions, and experience. METHODS We employed a 2×2 (modality interactivity: high vs low; message interactivity: high vs low) between-subject online experiment for which 4 websites were created. Participants (n=293) were recruited using Amazon Mechanical Turk and randomly assigned into to 1 of 4 conditions. After browsing the website, participants completed an online survey regarding their experience and cognitive perceptions. General linear models and path analysis were used to analyze the data. RESULTS Both modality interactivity (<i>P</i>=.001) and message interactivity (<i>P</i>&lt;.001) had an impact on intention to use sun protection. Attitudes toward health websites and perceived knowledge mediated the effects of modality interactivity and message interactivity on sun protection use intention, individually. Participants in the high modality interactivity and high message interactivity condition felt more satisfied (<i>P</i>=.02). Participants in the low message interactivity condition had more interest in the experience with health websites than participants in the high message interactivity condition (<i>P</i>=.044). CONCLUSIONS Findings suggested that modality interactivity influenced intention to use sun protection directly as well as via attitudes toward the websites. Message interactivity impacted intention to use sunscreen directly and also through perceived knowledge. Implications for designing health websites and health intervention content are discussed.

scholarly journals Digital Media: Empowerment and Equality

Information ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 225
Author(s):  
Magdalena Mądra-Sawicka ◽  
Jeretta Horn Nord ◽  
Joanna Paliszkiewicz ◽  
Tzong-Ru Lee
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Digital Media ◽  
Online Survey ◽  
Social Technology ◽  
Economic Empowerment ◽  
Media Technologies ◽  
Technology Platforms ◽  
Social Technologies ◽  
Business Support

This study investigated the use of digital media, specifically social media technologies, in the workplace in Taiwan. The data for this study were collected through an online survey. Participants responded to questions asking whether social technologies could be a source of empowerment, leading to equality. Respondents included female and male employees. The findings reveal that both genders use social technology platforms for business support, experience benefits, and believe that these technologies could provide empowerment for success. Detailed results are reported in this paper, including a comparative analysis. The differences between women and men using Facebook and YouTube were significant. Women in Taiwan have a higher awareness of the benefits of social technologies, specifically Facebook, when used for business support and empowerment. This paper reveals a comparison between the attitudes of women and men when using social technologies and investigates the realization of the economic empowerment component.

scholarly journals Attitudes and Behaviors That Impact Skin Cancer Risk among Men

2021 ◽  
Vol 18 (19) ◽  
pp. 9989
Author(s):  
Gabrielle J. Adams ◽  
Elianna K. Goldstein ◽  
Beth G. Goldstein ◽  
Kristen L. Jarman ◽  
Adam O. Goldstein
Keyword(s):  
Skin Cancer ◽  
Sun Exposure ◽  
Sun Protection ◽  
Amazon Mechanical Turk ◽  
Protective Behaviors ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Attitudes And Behaviors ◽  
And Behaviors ◽  
Protective Methods

Despite substantially higher skin cancer risks, little research has investigated men’s attitudes about skin cancer and how those attitudes relate to their risks of developing skin cancer. This study aims to close the gap in research, regarding men’s perceptions and behaviors about skin cancer, sun exposure, and tanning. This study utilized a cross-sectional survey of 705 men recruited from Amazon Mechanical Turk (MTurk), reporting attitudes and behaviors towards sun exposure, tanning, and sun protection. While the majority of men reported large daily outdoor activities, that their skin frequently burns with sun exposure, and riskier perceptions of tanning, only a minority reported daily use of sunscreen or most other sun protective behaviors. More sun protection methods were associated with more frequent use of sunscreen and less positive tanning perceptions. Men consistently engaged in high-risk behaviors for developing skin cancer, but they did not engage highly in protective behaviors to mitigate their risk. The findings can help improve clinical and public health interventions to lower men’s risk of skin cancer with strong messages about sunscreen use and sun protective methods.

Surrogate Humanity: Posthuman Networks and the (Racialized) Obsolescence of Labor

2015 ◽  
Vol 1 (1) ◽  
pp. 1-40 ◽  
Author(s):  
Neda Atanasoski ◽  
Kalindi Vora
Keyword(s):  
New Media ◽  
Digital Media ◽  
Science Studies ◽  
Amazon Mechanical Turk ◽  
Social Categories ◽  
Homo Oeconomicus ◽  
Feminist Science ◽  
Media Technologies ◽  
Historical Specificity ◽  
Media And Technology

Historical forms of domination and power, encompassed but not limited to social categories and hierarchies of difference, get built into seemingly non-human objects and the infrastructures that link them, thus sanitizing digital media technologies as human-free.  Rather than questioning the epistemological and ontological underpinnings of the human, fantasies about the revolutionary nature of new media and technology developments as posthuman carry forward and re-universalize the historical specificity of the category “human” whose bounds they claim to surpass.  To begin to theorize some of the ways in which the notion of a revolutionary network of humans and things is both racial and racializing, the first part of this article develops a reading of Sylvia Wynter’s theorization of modern “man” as fundamentally constructed through racial-scientific notions of the biological and economic.  We then think Wynter’s notion of homo-oeconomicus alongside Rifkin’s postulation that in fact the infrastructure revolution marks a paradigm shift away from capitalism. Through an analysis of several contemporary platforms (including Alfred and Amazon Mechanical Turk), we address the global-racial erasures and disappearances undergirding techno-utopic fantasies of a post-labor society.  At the same time, as we argue, it is insufficient to merely point out the way in which human racialized and gendered labor underwrites techno-utopic fantasies. Instead, we move to a consideration of the epistemological and material shifts as well as legacies tied to prior post-Enlightenment revolutionary thought, such as that of Franz Fanon, to reconceptualize who or what can count as human.  In conversation with feminist science studies scholarship on the posthuman, we grapple with what it means to think the subject of labor, and the human as subject, outside of the biological-economic imperatives of prior imaginaries.

scholarly journals Sun Protective Behaviors and Attitudes of Runners

Sports ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Adam S. Tenforde ◽  
Michael Fredericson ◽  
Kierann E. S. Toth ◽  
Kristin L. Sainani
Keyword(s):  
Skin Cancer ◽  
Online Survey ◽  
Self Regulation ◽  
Sun Exposure ◽  
Sun Protection ◽  
Primary Objective ◽  
Comfort Level ◽  
Cancer Knowledge ◽  
Protective Behaviors ◽  
Cross Sectional

Sun exposure is a risk factor for skin cancer. Knowledge and behaviors around sun exposure protective measures are poorly described in athletes including runners. Our primary objective was to describe sun exposure behaviors and knowledge in a population of runners. A cross-sectional online survey was administered to 697 runners to measure the frequency of seven sun protective behaviors: sunscreen use on the face or body; wearing a hat, sunglasses, or long sleeves; running in shade; and avoidance of midday running. Between 54% and 84% of runners reported that they engaged in these behaviors at least sometimes, but only 7% to 45% reported frequent use. Of 525 runners who gave a primary reason for not using sunscreen regularly, 49.0% cited forgetfulness; 17.3% cited discomfort; and only a small percentage cited maintaining a tan (6.1%) or optimizing vitamin D (5.1%). Of 689 runners who responded to a question about what factor most influences their overall sun exposure habits, 39.2% cited fear of skin cancer, 28.7% cited comfort level, and 15.8% cited fear of skin aging. In addition to the seven individual behaviors, we also asked runners how frequently they took precautions to protect against the sun overall. We explored associations between participant characteristics and the overall use of sun protection using ordinal logistic regression. Overall, sun protection was used more frequently in runners who were female, older, or had a history of skin cancer. Runners appear to recognize the importance of sun protection and the potential consequences of not using it, but report forgetfulness and discomfort as the biggest barriers to consistent use. Interventions using habit-formation strategies and self-regulation training may prove to be most useful in closing this gap between knowledge and practice.

Use of New Media in Intercultural Communication Classes

2020 ◽  
pp. 530-552
Author(s):  
Sachiyo Morinaga Shearman ◽  
Mariko Eguchi
Keyword(s):  
New Media ◽  
Intercultural Communication ◽  
Digital Media ◽  
Best Practice ◽  
Online Survey ◽  
Instant Messaging ◽  
Communication Education ◽  
Media Technologies ◽  
Computer Mediated ◽  
East Carolina University

Since the term intercultural communication was first used by Edward T. Hall in 1959, more than half a century has passed, and the context of intercultural communication has gone through dramatic changes. With the advent of the internet and the digital media technologies, instructors can offer students computer-mediated intercultural communication using a variety of new media such as video-conferencing and instant messaging. Drawing from contact theory, learning cycle theory, and new media theory, the authors examine the use of computer-mediated intercultural communication, report various ways that new media are used in classrooms based on an online survey, discuss its benefit and limitations, and review a best practice example, a case of “Global Understanding Course” coordinated by East Carolina University and Global Partners in Education. The authors believe that integrating the use of new media in intercultural communication education helps prepare students for the global society.

Use of New Media in Intercultural Communication Classes

2018 ◽  
pp. 140-169
Author(s):  
Sachiyo Morinaga Shearman ◽  
Mariko Eguchi
Keyword(s):  
New Media ◽  
Intercultural Communication ◽  
Digital Media ◽  
Best Practice ◽  
Online Survey ◽  
Instant Messaging ◽  
Communication Education ◽  
Media Technologies ◽  
Computer Mediated ◽  
East Carolina University

Since the term intercultural communication was first used by Edward T. Hall in 1959, more than half a century has passed, and the context of intercultural communication has gone through dramatic changes. With the advent of the internet and the digital media technologies, instructors can offer students computer-mediated intercultural communication using a variety of new media such as video-conferencing and instant messaging. Drawing from contact theory, learning cycle theory, and new media theory, the authors examine the use of computer-mediated intercultural communication, report various ways that new media are used in classrooms based on an online survey, discuss its benefit and limitations, and review a best practice example, a case of “Global Understanding Course” coordinated by East Carolina University and Global Partners in Education. The authors believe that integrating the use of new media in intercultural communication education helps prepare students for the global society.

Coda: The Rosetta Stone

2018 ◽  
Author(s):  
Jesse Schotter
Keyword(s):  
Twentieth Century ◽  
New Media ◽  
Digital Media ◽  
The Novel ◽  
Digital Code ◽  
Media Technologies ◽  
Rosetta Stone ◽  
The World ◽  
Western Imagination ◽  
Origin Point

Hieroglyphs have persisted for so long in the Western imagination because of the malleability of their metaphorical meanings. Emblems of readability and unreadability, universality and difference, writing and film, writing and digital media, hieroglyphs serve to encompass many of the central tensions in understandings of race, nation, language and media in the twentieth century. For Pound and Lindsay, they served as inspirations for a more direct and universal form of writing; for Woolf, as a way of treating the new medium of film and our perceptions of the world as a kind of language. For Conrad and Welles, they embodied the hybridity of writing or the images of film; for al-Hakim and Mahfouz, the persistence of links between ancient Pharaonic civilisation and a newly independent Egypt. For Joyce, hieroglyphs symbolised the origin point for the world’s cultures and nations; for Pynchon, the connection between digital code and the novel. In their modernist interpretations and applications, hieroglyphs bring together writing and new media technologies, language and the material world, and all the nations and languages of the globe....

A qualitative exploration of parental perceptions regarding children’s sun exposure, sun protection, and sunburn

2020 ◽  
Author(s):  
Karlijn Thoonen ◽  
Liesbeth van Osch ◽  
Rowan Drittij ◽  
Hein de Vries ◽  
Francine Schneider
Keyword(s):  
Skin Cancer ◽  
Sun Exposure ◽  
Structured Interview ◽  
Sun Protection ◽  
Parental Perceptions ◽  
Skin Cancer Prevention ◽  
Protection Measure ◽  
Sun Safety ◽  
Protection Measures ◽  
Lack Of Knowledge

Sun protection among children is of utmost importance since sunburn in early life is a major risk factor for skin cancer development. Because parents play a vital role in enhancing sun safety among children, this study explored parental perceptions concerning sun exposure, sun protection behaviors, and sunburn in children. Additionally, the context in which children experience sunburn in order to assist the development, optimization, and targeting of sun safety interventions for parents is revealed.A qualitative study design, using a semi-structured interview guide addressing several themes (e.g. sun exposure, sun protection, and sunburn experiences), was used. Data were collected in the Netherlands in the fall of 2019. Parents were recruited via purposive sampling at schools, youth services centers, and social media. In total, 26 interviews were performed. Execution, transcription, and coding of the interviews was done by two researchers, using the qualitative analyzing program Nvivo (interrater reliability of d =.84). Comprehensive findings concerning various themes were retrieved. It was found that sunburn was frequently prevalent among children, even though all parents reported using at least one sun protection measure. Parents were often unaware of their child’s sunburn and its severity. Regarding sun protection measures, parents demonstrated an overreliance on sunscreen, often failing to adequately protect their children’s skin. Water-related activities, a lack of shade, and lack of knowledge regarding UV-index were often related to sunburn. Moreover, unexpected sun exposure or longer exposure duration than initially planned were reported as challenging situations. The majority of parents had positive perceptions regarding tanned skin for both themselves as for children.This study provides directions for future skin cancer prevention efforts targeted at both parents and their children. Since a lack of knowledge regarding sufficient sun protection measures and sunburn occurrence in various situations was reported, educational efforts are warranted. Additionally, focusing on clothing, shade-seeking, and adequate sunscreen use is recommended to increase children’s sun safety. By intervening in the physical environment as well (e.g. providing shady areas), sun protection barriers can be reduced. Lastly, the general positive attitude toward tanned skin evident in this study is certainly worthy of attention in future interventions.

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