scholarly journals Responding to Unsolicited Medical Requests from Health Care Professionals on Pharmaceutical Industry-Owned Social Media Sites: Three Pilot Studies (Preprint)

2017 ◽  
Author(s):  
Andrea M TenBarge ◽  
Jennifer L Riggins
Keyword(s):  
Health Care ◽  
Social Media ◽  
Pharmaceutical Industry ◽  
Annual Meeting ◽  
Health Care Professionals ◽  
Medical Information ◽  
Information Contact ◽  
Contact Center ◽  
Use Of Social Media ◽  
Community Manager

BACKGROUND The use of social media has risen tremendously over the past decade with usage rates spanning from 5% American adults in 2005 up to 69% in 2016. A 2011 survey of 4033 clinicians found that 65% physicians use social media for professional purposes. To meet the changing needs and preferences of their customers, medical information departments within the pharmaceutical industry must continue to assess new digital channels such as social media and evolve their medical information services. OBJECTIVE The objective of the study was to pilot the use of social media as an additional channel to respond to unsolicited medical requests from health care professionals (HCP RUR) directed toward the pharmaceutical industry. METHODS From November 2016 to June 2017, 3 pilots were conducted during 3 professional congresses: the 2016 American College of Rheumatology Annual Meeting, the 2017 American Society of Clinical Oncology Annual Meeting, and the 2017 American Headache Society Annual Scientific Meeting. For each social media account, an identified community manager monitored the incoming account feed for proper triaging of posts. When an unsolicited medical request appeared, the community manager routed the question to the Tier One medical information contact center agents to respond. The following metrics were collected: total number of unsolicited requests directed to medical information contact center agents, total number of unsolicited requests that required escalation to Tier Two medical information associates, total number of unsolicited requests that were confirmed US HCPs, total number of unsolicited requests received after hours, and total number of unsolicited requests that were redirected to a different channel. RESULTS During the 3 pilots, 9 unsolicited medical requests were received with request numbers ranging from 2 to 4 requests per pilot. Of these, 1 was from a confirmed US HCP that required escalation to the Tier Two medical information associates. A majority of requests (7 out of 9) came in after the scheduled monitoring hours. There were 4 requests redirected to the medical information contact center phone number. The marketing accounts received more unsolicited medical requests than the corporate accounts (7 vs 2, respectively), and the 3 Twitter accounts saw more overall engagement (ie, medical requests and other general engagement) than the LinkedIn account. CONCLUSIONS A limited number of medical questions were asked by confirmed HCPs using social media during the 3 pilots. New innovative medical information contact center channels often take time to build awareness. Continued channel awareness is needed to fully understand the channel’s desired use. Because consumers currently make up a majority of social media engagement, companies should look into creating a combined consumer and HCP RUR strategy to provide a better experience for all customers.

scholarly journals Use of Social Media in Health Communication: Findings From the Health Information National Trends Survey 2013, 2014, and 2017

2019 ◽  
Vol 26 (1) ◽  
pp. 107327481984144 ◽  
Author(s):  
Jinhai Huo ◽  
Raj Desai ◽  
Young-Rock Hong ◽  
Kea Turner ◽  
Arch G. Mainous ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Communication ◽  
Sample Size ◽  
Health Information ◽  
Health Care Professionals ◽  
Medical Information ◽  
Use Of Social Media ◽  
National Trends ◽  
Pooled Sample

The number of social media users has increased substantially in the past decade, creating an opportunity for health-care professionals and patients to leverage social media for health communication. This study examines the recent use and predictors of social media for health communication in a nationally representative sample of US adults over time. We used 2013, 2014, and 2017 National Cancer Institute’s Health Information National Trends Survey to identify respondents’ use of social media for sharing health information or exchanging medical information with a health-care professional. We conducted bivariate analysis using the Pearson χ2 test to assess the association of respondents’ basic demographic characteristics as well as health status and the use of social media for health communication. We performed multivariable logistic regression models to examine factors associated with the use of social media for health communication. We identified 4242 respondents (weighted sample size: 343 465 241 [2-year pooled sample]) who used social media for sharing health information and 4834 respondents (weighted sample size: 354 419 489 [2-year pooled sample]) who used social media for exchanging medical information. Multivariable analyses indicated the proportion of respondents who used social media for sharing health information has decreased (odds ratio [OR], 0.65; 95% confidence interval [CI], 0.49-0.85, P = .002), while the use of social media for exchanging medical information with a health-care professional has increased (OR, 1.88; 95% CI, 1.09-3.26, P = .025). The younger population had significantly higher odds of using social media for health communication. The study found no racial/ethnic disparities in the use of social media for health communication. Use of social media for sharing health information has declined, while exchanging medical information with health-care professionals has increased. Future research is needed to determine how to engage the population in social media–based health interventions, particularly for older adults.

scholarly journals Health Care Professionals’ Social Media Behavior and the Underlying Factors of Social Media Adoption and Use: Quantitative Study (Preprint)

2018 ◽  
Author(s):  
Joe Hazzam ◽  
Abdelmounaim Lahrech
Keyword(s):  
Health Care ◽  
Social Media ◽  
Interpersonal Communication ◽  
Health Care Professionals ◽  
Medical Information ◽  
Care Practice ◽  
Frequency Of Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Productivity Enhancement

BACKGROUND In the last decade, social media has emerged as a newer platform for knowledge dissemination, information exchange, and interpersonal communication for health care professionals (HCPs). However, the underlying behaviors of HCPs and the ethical use of social media for productivity enhancement and a sustainable health care system remain ambiguous. OBJECTIVE This study seeks to understand the factors that relate to the frequency use of social media in the health care discipline. It also aims to explore the underlying online behaviors of HCPs, which include the exchange of medical information with peers, interpersonal communication, and productivity enhancement in their daily practice. METHODS This study adopted the quantitative method in collecting and analyzing data. A survey instrument based on the behavioral and technology acceptance theories was developed for this purpose. The survey was distributed via social media platforms to 973 participants that included physicians, pharmacists, and allied HCPs working in the United Arab Emirates. The responses from 203 completed questionnaires (response rate 20.3%) were analyzed. RESULTS Of 203 respondents, 133 HCPs used WhatsApp (65.5%); therefore, WhatsApp had the highest number of users compared to Facebook and YouTube, with 101 users out of 203 (49.7%). Overall, 109 of 203 (53.6%) HCPs used social media platforms for the exchange of peer medical information and 108 of 203 (53.2%) used social media several times during the day to improve their interpersonal communication with colleagues. However, only 71 of 203 (34.9%) utilized social media to enhance their productivity in general. The structural model equation showed that behavioral intention (beta=.47; P<.001), habit (beta=.26; P=.001), attitude (beta=.20; P=.002), and perceived usefulness (beta=.12; P=.09) were positively and significantly related to frequency of use. The model explained a rate of 45% variance in the frequency of use and a rate of 17% variance in the social media intention of use. CONCLUSIONS The research highlights the significant factors that relate to the adoption of social media platforms in health care practice. Based on the findings of this study, the use of online platforms facilitates the exchange of medical information among peers and enhances the share of experiences that support HCP’s learning and development. Moreover, social media platforms foster a higher level of communication among practitioners and might improve daily productivity. Future researchers might explore other variables such as training and external factors. For instance, they may draw on areas related to guidelines and policies. From this standpoint, the health care discipline can benefit from highly interactive platforms and adopt them for development, collaboration, and better health outcomes.

Benefits, Challenges, and Social Impact of Health Care Providers’ Adoption of Social Media

2021 ◽  
pp. 089443932110257
Author(s):  
Md Irfanuzzaman Khan ◽  
Jennifer (M.I.) Loh
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Health Care Professionals ◽  
Community Support ◽  
Care Providers ◽  
Australian Health ◽  
Actual Use ◽  
Use Of Social Media

With the advent of telecommunication technologies and social media, many health care professionals are using social media to communicate with their patients and to promote health. However, the literature reveals a lacuna in our understanding of health care professionals’ perception of their behavioral intentions to use innovations. Using the Unified Technology Acceptance Framework (unified theory of acceptance and use of technology), in-depth interviews were conducted with 16 Australian health care experts to uncover their intent and actual use of social media in their medical practices. Results revealed that social media tools offered five significant benefits such as (i) enhanced communication between health care professionals and their patients, (ii) community support, (iii) enabled e-learning, (iv) enhanced professional network, and (v) expedited health promotion. However, result also revealed barriers to social media usage including (i) inefficiency, (ii) privacy concerns, (iii) poor quality of information, (iv) lack of trust, and (v) blurred professional boundary. Peer influence and supporting conditions were also found to be determinants of social media adoption behaviors among health care professionals. This study has important implications for health care providers, patients, and policy makers on the responsible use of social media, health promotion, and health communication. This research is also among the very few studies that explore Australian health care professionals’ intent and actual use of innovations within a health care setting.

Use of Social Media by Cardiovascular Health Care Professionals

2021 ◽  
Author(s):  
Matteo Castrichini ◽  
Vincenzo Nuzzi ◽  
Gianfranco Sinagra ◽  
John Cleland ◽  
Pierpaolo Pellicori
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Care Professionals ◽  
Cardiovascular Health ◽  
Use Of Social Media

scholarly journals Social Media and Medical Education in the Context of the COVID-19 Pandemic: Scoping Review (Preprint)

2020 ◽  
Author(s):  
Marc Katz ◽  
Neilanjan Nandi
Keyword(s):  
Health Care ◽  
Social Media ◽  
Medical Education ◽  
Health Care Professionals ◽  
Informal Education ◽  
Medical Training ◽  
Leadership Roles ◽  
Cultural Changes ◽  
Social Media Platforms ◽  
Use Of Social Media

BACKGROUND The COVID-19 pandemic has brought virtual web-based learning to the forefront of medical education as training programs adapt to physical distancing challenges while maintaining the rigorous standards of medical training. Social media has unique and partially untapped potential to supplement formal medical education. OBJECTIVE The aim of this review is to provide a summary of the incentives, applications, challenges, and pitfalls of social media–based medical education for both trainees and educators. METHODS We performed a literature review via PubMed of medical research involving social media platforms, including Facebook, Twitter, Instagram, YouTube, WhatsApp, and podcasts. Papers were reviewed for inclusion based on the integrity and power of the study. RESULTS The unique characteristics of social media platforms such as Facebook, Twitter, Instagram, YouTube, WhatsApp, and podcasts endow them with unique communication capabilities that serve different educational purposes in both formal and informal education settings. However, contemporary medical education curricula lack widespread guidance on meaningful use, application, and deployment of social media in medical education. CONCLUSIONS Clinicians and institutions must evolve to embrace the use of social media platforms for medical education. Health care professionals can approach social media engagement in the same ethical manner that they would with patients in person; however, health care institutions ultimately must enable their health care professionals to achieve this by enacting realistic social media policies. Institutions should appoint clinicians with strong social media experience to leadership roles to spearhead these generational and cultural changes. Further studies are needed to better understand how health care professionals can most effectively use social media platforms as educational tools. Ultimately, social media is here to stay, influencing lay public knowledge and trainee knowledge. Clinicians and institutions must embrace this complementary modality of trainee education and champion social media as a novel distribution platform that can also help propagate truth in a time of misinformation, such as the COVID-19 pandemic.

scholarly journals Analysis of the Use and Impact of Twitter During American Society of Clinical Oncology Annual Meetings From 2011 to 2016: Focus on Advanced Metrics and User Trends

2017 ◽  
Vol 13 (7) ◽  
pp. e623-e631 ◽  
Author(s):  
Naveen Pemmaraju ◽  
Michael A. Thompson ◽  
Ruben A. Mesa ◽  
Tejas Desai
Keyword(s):  
Health Care ◽  
Social Media ◽  
Annual Meeting ◽  
Fold Increase ◽  
Data Set ◽  
Total Data ◽  
Asco Meeting ◽  
Use Of Social Media ◽  
American Society ◽  
Over Time

Purpose: The use of social media, in particular Twitter, has substantially increased among health care stakeholders in the field of hematology and oncology, with an especially sharp increase in the use of Twitter during times of major national meetings. The most attended meeting in the oncology field is the ASCO annual meeting. Little is known about the detailed metrics involved in the use, volume, and impact of Twitter during the ASCO annual meeting. Methods: We conducted a retrospective review of tweets during the ASCO annual meetings from 2011 to 2016. The total data set encompassed 190,732 tweets from 39,745 authors over six consecutive ASCO meetings from 2011 to 2016 (inclusive). Tweets, all publically available, were collected by Nephrology On-Demand Analytics. Results: The number of individual authors increased from 1,429 during the 2011 ASCO meeting to 15,796 during the 2016 ASCO meeting, an 11-fold increase over the total 5-year period. There was a notable increase in tweets from the 2011 ASCO meeting (n = 7,746) to the 2016 ASCO meeting (n = 72,698), a nine-fold increase during the study period. The most commonly tweeted term or topic changed over time, generally reflecting the breakthroughs of each designated year; these terms were “melanoma” for both the 2011 and 2012 ASCO meetings; “breast cancer” for the 2013 ASCO meeting; “lung cancer” for the 2014 ASCO meeting; and “ImmunOnc” or “immunotherapy/immuno-oncology” for both the 2015 and 2016 ASCO meetings. Conclusion: The use of Twitter among health care stakeholders during the ASCO meeting has markedly increased over time, demonstrating the increasing role of social media in the dissemination of findings at the most highly attended hematology and oncology conference of the year.

The use of social media among health care professionals within an online postgraduate diabetes diploma course

2014 ◽  
Vol 31 (1) ◽  
pp. 14-17a ◽  
Author(s):  
A Lipp ◽  
RE Davis ◽  
R Peter ◽  
JS Davies
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Care Professionals ◽  
Use Of Social Media

scholarly journals Use of social media by health care professionals: is patients' privacy respected?

2020 ◽  
Vol 41 (Supplement_2) ◽  
Author(s):  
M Castrichini ◽  
V Nuzzi ◽  
G Sinagra ◽  
J Cleland ◽  
P Pellicori
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Care Professionals ◽  
Medical Knowledge ◽  
Geographic Location ◽  
Patient Privacy ◽  
Patient Confidentiality ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Board Review

Abstract Background The internet has a key role in sharing and expanding medical knowledge. Social networks offer health-care professionals the possibility to communicate, debate and learn from each other in real-time, thereby improving access to expertise and creating new knowledge. On Facebook, there are many groups that health-care professionals can join to discuss clinical cases. However, it is unknown if patient-privacy is respected and whether users are aware that they might be inadvertently involved in a criminal act for which they might be sued. Methods We identified the most popular Facebook group for cardiologists, “ECHO BOARD REVIEW forum” that has more than 47,000 users. We retrospectively evaluated all content posted by this group between February 6th and February 14th 2020. Information about the type of data posted, personal patient details, geographic location reported on images or videos, number of reactions and comments was collected. Privacy was considered fully violated when name and/or surname of the patient was identifiable. A comparison between the two cases (privacy preserved vs. privacy violated) was performed. Results Of 53 posts evaluated, 50 (94%) were echocardiograms; the remaining three cases were of an electrocardiogram, a cardiac magnetic resonance video and a coronary angiogram. The patient's identity was revealed in seven cases (13%). Compared to cases where identity was concealed, those revealing the patient's identify were more likely to report other important personal details including date of birth (n=0 (0%) vs 2 (29%)), age (n=14 (30%) vs 5 (71%)) and sex (n=15 (33%) vs 6 (86%)). The country (n=46, 87%), city (n=39, 74%), and hospital (n=34, 64%) where the cases were being evaluated were also frequently disclosed. Most cases were from Asia (n=23, 43%) or Africa (n=17, 32%). Of the 7 cases in which privacy was fully violated, 43% were from Africa, 27% were from South America and 14% were from Asia. In the majority of cases, the author of the post was seeking diagnostic help (n=33), less frequently a diagnosis was already made by the author (n=17). The median (interquartile range) number of comments/post was 12 (5–23), and of likes/post was 21 (12- 37), with no significant difference between cases in which privacy was violated or not. Conclusion Social media allows knowledge and expertise to be shared amongst health care professionals, but, alarmingly, violation of patient-confidentiality is common. In order to maintain patient-confidentiality and avoid breaking the law, strict rules should be applied to regulate the use of social media by health-care professionals. Funding Acknowledgement Type of funding source: None

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