The impact of online reviews on renters' perceived trust in property information

2021 ◽  
Vol 49 (12) ◽  
pp. 1-15
Author(s):  
Yang Zhang ◽  
Jie Sun ◽  
Haoyuan Li ◽  
Yuhao Zhu ◽  
Xianghui Wang ◽  
...  
Keyword(s):  
Cognitive Processing ◽  
Risk Preference ◽  
Online Reviews ◽  
Cognitive Effort ◽  
Cognitive Outcomes ◽  
Perceived Trust ◽  
Cognitive Consistency ◽  
Trust Level ◽  
Processing Effort ◽  
The Impact

Using cognitive consistency theory, we explored the mechanisms of prospective renters' cognitive processing and cognitive outcomes of reviewing rental listing information on the Internet. We conducted an eye-movement experiment with 102 prospective renters to investigate the mechanisms influencing their cognitive processing and outcomes, via a 2 (comment form: subjective, objective) × 2 (risk preference: risk avoider, risk preference) factorial design. The results show that (a) subjective reviews required more cognitive processing effort than did objective reviews, but the perceived trust level of subjective reviews was lower; (b) risk-averse (vs. risk-inclined) participants put more cognitive effort into processing listing information, but their perceived trust in the listing information was lower; and (c) participants' perceived trust in listing information was mainly influenced by the display attributes of the webpage, rather than the review information. Our results will help Internet rental companies understand tenants' information concerns and enhance their online display pages in a targeted manner.

Cognitive Processing of Miscommunication in Interactive Listening: An Evaluation of Listener Indecision and Cognitive Effort

2021 ◽  
pp. 1-17
Author(s):  
Jennifer M. Roche ◽  
Arkady Zgonnikov ◽  
Laura M. Morett
Keyword(s):  
Decision Making ◽  
Cognitive Processing ◽  
Language Processing ◽  
Cognitive Effort ◽  
Mouse Tracking ◽  
Computer Mouse ◽  
Decision Making Processes ◽  
Computer Mouse Tracking ◽  
Listening Task ◽  
Processing Effort

Purpose The purpose of the current study was to evaluate the social and cognitive underpinnings of miscommunication during an interactive listening task. Method An eye and computer mouse–tracking visual-world paradigm was used to investigate how a listener's cognitive effort (local and global) and decision-making processes were affected by a speaker's use of ambiguity that led to a miscommunication. Results Experiments 1 and 2 found that an environmental cue that made a miscommunication more or less salient impacted listener language processing effort (eye-tracking). Experiment 2 also indicated that listeners may develop different processing heuristics dependent upon the speaker's use of ambiguity that led to a miscommunication, exerting a significant impact on cognition and decision making. We also found that perspective-taking effort and decision-making complexity metrics (computer mouse tracking) predict language processing effort, indicating that instances of miscommunication produced cognitive consequences of indecision, thinking, and cognitive pull. Conclusion Together, these results indicate that listeners behave both reciprocally and adaptively when miscommunications occur, but the way they respond is largely dependent upon the type of ambiguity and how often it is produced by the speaker.

scholarly journals The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials

2021 ◽  
Vol 17 (1) ◽  
pp. 49-57
Author(s):  
Xiaoli Tang ◽  
Zhijie Song
Keyword(s):  
Decision Making ◽  
Cognitive Processing ◽  
Social Presence ◽  
Event Related Potentials ◽  
Online Reviews ◽  
Evolutionary Significance ◽  
Purchase Decision ◽  
Related Potentials ◽  
Purchase Rate ◽  
The Impact

Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using event-related potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.

scholarly journals Effects of Juvenile or Adolescent Working Memory Experience and Inter-Alpha Inhibitor Protein Treatment after Neonatal Hypoxia-Ischemia

2020 ◽  
Vol 10 (12) ◽  
pp. 999
Author(s):  
Aaron Bradford ◽  
Miranda Hernandez ◽  
Elaine Kearney ◽  
Luke Theriault ◽  
Yow-Pin Lim ◽  
...  
Keyword(s):  
Cognitive Processing ◽  
Behavioral Interventions ◽  
Error Rates ◽  
Cognitive Outcomes ◽  
Sensory Function ◽  
Therapeutic Interventions ◽  
Learning Performance ◽  
Memory Experience ◽  
Cognitive Experience ◽  
The Impact

Hypoxic-Ischemic (HI) brain injury in the neonate contributes to life-long cognitive impairment. Early diagnosis and therapeutic interventions are critical but limited. We previously reported in a rat model of HI two interventional approaches that improve cognitive and sensory function: administration of Inter-alpha Inhibitor Proteins (IAIPs) and early experience in an eight-arm radial water maze (RWM) task. Here, we expanded these studies to examine the combined effects of IAIPs and multiple weeks of RWM assessment beginning with juvenile or adolescent rats to evaluate optimal age windows for behavioral interventions. Subjects were divided into treatment groups; HI with vehicle, sham surgery with vehicle, and HI with IAIPs, and received either juvenile (P31 initiation) or adolescent (P52 initiation) RWM testing, followed by adult retesting. Error rates on the RWM decreased across weeks for all conditions. Whereas, HI injury impaired global performance as compared to shams. IAIP-treated HI subjects tested as juveniles made fewer errors as compared to their untreated HI counterparts. The juvenile group made significantly fewer errors on moderate demand trials and showed improved retention as compared to the adolescent group during the first week of adult retesting. Together, results support and extend our previous findings that combining behavioral and anti-inflammatory interventions in the presence of HI improves subsequent learning performance. Results further indicate sensitive periods for behavioral interventions to improve cognitive outcomes. Specifically, early life cognitive experience can improve long-term learning performance even in the presence of HI injury. Results from this study provide insight into typical brain development and the impact of developmentally targeted therapeutics and task-specific experience on subsequent cognitive processing.

scholarly journals Listening Effort Informed Quality of Experience Evaluation

2022 ◽  
Vol 12 ◽  
Author(s):  
Pheobe Wenyi Sun ◽  
Andrew Hines
Keyword(s):  
Cognitive Science ◽  
Cognitive Processing ◽  
Cognitive Processes ◽  
Quality Of Experience ◽  
Perceived Quality ◽  
Cognitive Effort ◽  
General Definition ◽  
Contributing Factors ◽  
The Impact

Perceived quality of experience for speech listening is influenced by cognitive processing and can affect a listener's comprehension, engagement and responsiveness. Quality of Experience (QoE) is a paradigm used within the media technology community to assess media quality by linking quantifiable media parameters to perceived quality. The established QoE framework provides a general definition of QoE, categories of possible quality influencing factors, and an identified QoE formation pathway. These assist researchers to implement experiments and to evaluate perceived quality for any applications. The QoE formation pathways in the current framework do not attempt to capture cognitive effort effects and the standard experimental assessments of QoE minimize the influence from cognitive processes. The impact of cognitive processes and how they can be captured within the QoE framework have not been systematically studied by the QoE research community. This article reviews research from the fields of audiology and cognitive science regarding how cognitive processes influence the quality of listening experience. The cognitive listening mechanism theories are compared with the QoE formation mechanism in terms of the quality contributing factors, experience formation pathways, and measures for experience. The review prompts a proposal to integrate mechanisms from audiology and cognitive science into the existing QoE framework in order to properly account for cognitive load in speech listening. The article concludes with a discussion regarding how an extended framework could facilitate measurement of QoE in broader and more realistic application scenarios where cognitive effort is a material consideration.

scholarly journals Impact of Age Views on Cognition: Experimental, Longitudinal, and Ecological Momentary Findings

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 596-597
Author(s):  
Hans-Werner Wahl ◽  
Becca Levy ◽  
Brad Meisner ◽  
Andrea Gröppel-Klein ◽  
Deidre Robertson ◽  
...  
Keyword(s):  
Cognitive Processing ◽  
Older Persons ◽  
Experimental Studies ◽  
Cognitive Outcomes ◽  
Subjective Age ◽  
Age Stereotypes ◽  
Age Related ◽  
Embodiment Theory ◽  
Ecological Momentary ◽  
The Impact

Abstract Research on the impact of age views on cognition has seen a strong momentum in recent years, fitting the stereotype embodiment theory prediction that the stereotypes taken in from a culture can impact older persons‘ cognition. These studies utilize experimental, longitudinal, and ecological momentary assessments (EMA), as well as a wide reach of cognitive outcomes. This symposium starts with two experimental studies. One demonstrates that negative age stereotypes reduce cognitive processing in older consumers (Gröppel-Klein et al.). A second study strives to better understand the pathway by which age stereotypes influence cognitive outcomes by focusing on dysregulation of reward-seeking behaviors and the downregulation of the dopaminergic system (Robertson et al.). We next explore two longitudinal studies that reveal differential relations among views of aging and various cognitive indicators. The first study found that older persons with more positive age beliefs are less likely to develop dementia even in a high-risk gene subpopulation of older adults (Levy et al.). The second study examined the association between awareness of age-related changes and cognitive scores (Sabatini et al.) Finally, Lücke et al. examine in their EMA study with 6 measurement occasions per day across 7 days that such a fine-tuned seems not to clearly support a linkage among subjective age and working memory for which beginning but not consistent evidence has been reported previously. Brad Meisner will discuss contributions in the light of meta-analytic finding revealing that older persons‘ negative age stereotypes can impair whereas their positive age stereotypes can improve cognitive performance.

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

2020 ◽  
Vol 31 (3) ◽  
pp. 465-487 ◽  
Author(s):  
Carla Ruiz-Mafe ◽  
Enrique Bigné-Alcañiz ◽  
Rafael Currás-Pérez
Keyword(s):  
Structural Model ◽  
Online Reviews ◽  
Moderating Effect ◽  
Online Information ◽  
Bias Effect ◽  
Content Type ◽  
Digital Services ◽  
Information Cues ◽  
Cognitive Information ◽  
The Impact

PurposeThis paper analyses the interrelationships between emotions, the cognitive information cues of online reviews and intention to follow the advice obtained from digital platforms, paying special attention to the moderating effect of the sequencing of review valence.Design/methodology/approachThe data were collected from 830 Spanish Tripadvisor users. In a two-step approach, a measurement model was estimated and a structural model analysed to test the proposed hypotheses. SmartPLS 3.0 software was used. The moderating effect of sequencing of reviews is tested.FindingsThe data analysis showed a bias effect of review sequence on the impact of online information cues and emotions on intention to follow advice obtained from Tripadvisor. When the online reviews of a restaurant begin with positive commentaries, their perceived persuasiveness is a stronger driver of the pleasure and arousal elicited by online reviews than when they begin with negative reviews. On the other hand, the perceived helpfulness of online reviews only triggers arousal when the user reads negative, followed by positive, comments. The impact of pleasure on intention to follow the advice provided in an online travel community is higher with positive-negative than with negative-positive sequences.Originality/valueWhile researchers have demonstrated the benefits of customer reviews on company sales, a largely uninvestigated issue is the interplay between emotions and cognitive information cues in the processing of online reviews. This is one of the first studies to examine the moderating effect of conflicting reviews on the impact of emotions and cognitive information cues on consumer intention to follow the advice obtained from digital services.

scholarly journals The impact of online reviews on e-commerce sales in India: a case study

2021 ◽  
pp. 1-17 ◽  
Author(s):  
Mithun S. Ullal ◽  
Cristi Spulbar ◽  
Iqbal Thonse Hawaldar ◽  
Virgil Popescu ◽  
Ramona Birau
Keyword(s):  
Online Reviews ◽  
The Impact

scholarly journals Online Reviews and Product Sales: The Role of Review Visibility

2021 ◽  
Vol 16 (4) ◽  
pp. 638-669
Author(s):  
Miriam Alzate ◽  
Marta Arce-Urriza ◽  
Javier Cebollada
Keyword(s):  
Decision Making ◽  
Dynamic Models ◽  
Generalized Method Of Moments ◽  
Online Reviews ◽  
Consumer Decision Making ◽  
Product Sales ◽  
The Impact ◽  
The Relationship ◽  
The Empirical Analysis

When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories underline that the accessibility of information plays a role in consumer decision-making. We incorporate the notion of review visibility to study the relationship between online reviews and product sales, which is proxied by sales rank information, studying three different cases: (1) when every online review is assumed to have the same probability of being viewed; (2) when we assume that consumers sort online reviews by the most helpful mechanism; and (3) when we assume that consumers sort online reviews by the most recent mechanism. Review non-textual and textual variables are analyzed. The empirical analysis is conducted using a panel of 119 cosmetic products over a period of nine weeks. Using the system generalized method of moments (system GMM) method for dynamic models of panel data, our findings reveal that review variables influence product sales, but the magnitude, and even the direction of the effect, vary amongst visibility cases. Overall, the characteristics of the most helpful reviews have a higher impact on sales.

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