Exploring the Impacts of Blog Marketing on Consumers

2011 ◽  
Vol 39 (9) ◽  
pp. 1245-1250 ◽  
Author(s):  
I-Ping Chiang ◽  
Chung-Hsien Hsieh

In this study we investigated the preferences of blog readers for the purpose of designing effective blog marketing campaigns. We surveyed 965 customers who have searched for product information via blogs before consuming, and used structural equation modeling to analyze the data. The results showed that the convenience provided by blogs is an important reason for consumers to use the medium for product research. Blog marketing elements were also analyzed in terms of interactional sharing, novelty, and professional characteristics. It was found that interactional sharing most affects consumers' intention to purchase. Additionally, for those who use blogs as a way to search for different types of products, degree of expertise is also an important factor.

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Firmandhani Hamdan

This study describes the factors which affecting micro society’s intention on purchasing sharia micro insurance. Taking sample at the Koperasi Baytul Ikhtiar Bogor where the entire financing for its participants already protected by sharia credit insurance. This research uses descriptive quantitative approach based on study literature, observation, and quetionaire using the method of  Partial Least Square (PLS) yang which the alternative method of Structural Equation Modeling (SEM). The variable consist of intention as dependent variable and Religiousity with Islamic belief and practice dimension as Independent variable. From these Islamic practice has more affect the micro society’s intention to purchase sharia micro insurance than Islamic Belief.Keyword: micro insurance, sharia micro insurance, religiousity, TPB, SEM PLS


2016 ◽  
Vol 19 (2) ◽  
pp. 249 ◽  
Author(s):  
Endang Ruswanti ◽  
Benny Herlambang ◽  
Moehammad Unggul Januarko

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.


2019 ◽  
Vol 17 (1) ◽  
pp. e0104 ◽  
Author(s):  
Jorge Pelegrín ◽  
Carlos González-Menorca ◽  
Lino Meraz

Wineries are using wine tourism to sell directly to consumers and develop brand equity. Studies show that emotions directly affect the purchase of products. However, they do not know the degree to which the emotions produced by the winery visit, the wine offer, or news about wine influence wine sales. The aim of this study was to compare the influence of emotions produced by the wine, the emotions produced by the winery visit and the emotions produced by the wine news on wine purchase intent. This paper applied structural equation modeling to a sample of 600 wine tourists in order to explain the influence of the emotions generated by the wine, the winery visit, and wine news on wine purchase intent. The results show that the different types of emotions affect tourists’ wine purchase intent differently. The percentage of variance explained was 34.6% for the model of the emotions produced by the wine vs. 10.3% for the model of the emotions produced by the winery visit and 6.3% for the model of the emotions produced by the wine news. The emotions produced by the wine offer have the greatest influence. The emotions produced by the winery visit were much less influential. Wine news had only a minor influence on purchase intent. Key findings for management are discussed.


2008 ◽  
Vol 13 (3) ◽  
pp. 230-253 ◽  
Author(s):  
Michael Eid ◽  
Fridtjof W. Nussbeck ◽  
Christian Geiser ◽  
David A. Cole ◽  
Mario Gollwitzer ◽  
...  

2021 ◽  
Vol 1996 (1) ◽  
pp. 012012
Author(s):  
Arianne R. Pequeña ◽  
Yogi Tri Prasetyo

Abstract Using face mask & face shield and practicing hand sanitary measures mitigate the risk of getting COVID-19. However, different types of discomfort have been long associated with these especially among healthcare workers. An online survey with 255 respondents was conducted to investigate the discomfort felt by another group of frontliners: food & beverage company workers. Based on the SEM, it was found that exposure to PPE & sanitary protocols significantly explains general discomfort. Visual discomfort, skin irritation, and breathing difficulty contribute most to general discomfort. This study linked overall discomfort to work difficulties. Parts of the face that are most prone to discomfort were identified: ears, nose, and cheeks. For demographics, age, department, and role could affect the severity of specific types of discomfort. This study aims to be the basis for more SEM models and creation of more ergonomic PPE & sanitary protocols in the F & B industry.


2021 ◽  
Vol 12 ◽  
Author(s):  
Huy P. Phan ◽  
Bing H. Ngu

We tested a theoretical-conceptual model that introduced our recently developed psychological concept, termed as psychological processes, which is defined as “a person’s continuing frame of mind to focus on disposition toward strong resolute, structured thoughts and organization, and aspiration to strive for educational success.” This proposition is innovative as it considers the notion that a person’s mindset is malleable and, importantly, subjects to social experiences derived from a situated social context. Moreover, from our definition, we contend that psychological processes, as a distinct construct, is “latent,” or underlying, with three comparable psychological attributes: personal resolve, effective functioning, and personal striving. Our conceptualization, acknowledging the importance of social contexts and individualized experience and personal belief, proposed that perceived social experiences (i.e., positive versus negative), as a source of information, would shape a student’s psychological processes, his/her state of motivation, and engagement in different types of adaptive outcomes. Moreover, from our point of view, psychological processes would act as a predictor as well as a potential mediator of motivation and engagement in different types of adaptive outcomes. In a similar vein, from the positive effect of psychological processes, motivation could act as a predictor as well as a mediator of adaptive outcomes. Structural equation modeling, from Taiwanese university students’ (N = 739) responses to various Likert-scale measures, showed support for our original a priori model – for example, the positive effects of perceived social experiences on psychological processes (β = 0.81, p < 0.001) motivation (β = 0.61, p < 0.001), and adaptive outcomes (β = 0.36, p < 0.01), and the positive effect of psychological processes on motivation (β = 0.31, p < 0.01). Interestingly, we also found some interesting findings with regard to the effects of measured indicators – for example, the positive effect of personal resolve, as a measured indicator, on adaptive outcomes (β = 0.28, p < 0.001), and the effect of self-efficacy, as a measured indicator, on academic liking experience, also a measured indicator (β = 0.12, p < 0.01). Overall, the results established have a wide range of implications for consideration – for example, the development of an educational program and/or instructional design that could promote and foster positive learning experiences.


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