Consumer preference and willingness to pay for tomato juice

Tomato juice has gained popularity in recent decades. However, little is known about tomato juice consumers in the United States. The goal of this research was to determine consumer attitudes towards current tomato juice offerings and willingness to pay for high flavor quality products. A sensory panel and a nation-wide survey were conducted to learn about consumer preference toward tomato juice consumption. A new “label”, including taste review ratings, was incorporated into a choice experiment to verify whether this information successfully assisted consumers in their purchase decisions. Both the sensory analysis and the consumer online survey showed a demand for tomato juice with better flavor. The results suggest that a premium quality tomato juice with fresh aroma notes and better taste made from a premium tomato will encourage consumer purchase intent. Consumers would be willing to pay up to 30% more if trusted taste review score information was provided.

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A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

Agricultural and Resource Economics Review ◽

10.1017/age.2018.3 ◽

2018 ◽

Vol 48 (1) ◽

pp. 1-20 ◽

Cited By ~ 1

Author(s):

Qiushuo Yu ◽

Ben Campbell ◽

Yizao Liu ◽

Jiff Martin

Keyword(s):

Willingness To Pay ◽

Choice Experiment ◽

Online Survey ◽

Risk Mitigation ◽

Consumer Preference ◽

Community Supported Agriculture ◽

Organic Products

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.

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Consumer Preference and Willingness to Pay for Azaleas: Effect of State Labeling and Various Types of Retail Outlets

HortScience ◽

10.21273/hortsci.51.8.1026 ◽

2016 ◽

Vol 51 (8) ◽

pp. 1026-1030

Author(s):

Madiha Zaffou ◽

Benjamin L. Campbell

Keyword(s):

Willingness To Pay ◽

Online Survey ◽

Latent Class ◽

Latent Class Model ◽

Consumer Preference ◽

Class Model ◽

Home Improvement ◽

Retail Outlets ◽

Locally Grown ◽

The Impact

Over the last decade, there has been a move by many consumers to purchase locally grown products. Many studies have focused on food with limited studies examining plants. Using an online survey of Connecticut residents in conjunction with a choice experiment, we examine the impact of various attributes (e.g., local labeling, retail outlet, color, bloom, and price) on preference and willingness to pay (WTP) for azaleas. Results of the latent class model (LCM) indicate that only one of the latent classes, ≈43% of the sample, valued local labeling. Furthermore, the same class that valued local also preferred a nursery/greenhouse outlet over a home improvement center/mass merchandiser. Recommendations for the different retail outlets are given based on the results.

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An Investigation Into the Use of Yoga in Recreational Therapy Practice

Therapeutic Recreation Journal ◽

10.18666/trj-2021-v55-i1-10145 ◽

2021 ◽

Vol 55 (1) ◽

Author(s):

Abigail Kee Wiles ◽

Marieke Van Puymbroeck ◽

Brandi Crowe ◽

Arlene Schmid

Keyword(s):

Online Survey ◽

Secondary Analysis ◽

The United States ◽

Recreational Therapy ◽

Patient Needs ◽

Structured Interviews ◽

Specific Patient ◽

Individual Interviews ◽

Quantitative Results ◽

Nation Wide Survey

Yoga is used in health care with a variety of populations, but limited knowledge exists regarding the details of how yoga is implemented in recreational therapy (RT) practice. Therefore, the purpose of this study was to explore how yoga is implemented in RT practice. As part of a nation-wide survey and through the use of individual interviews, this secondary analysis investigated how yoga is being used in RT practice across the United States. Sixteen recreational therapists completed both a nation-wide online survey and semi-structured interviews. Quantitative results describe the populations in which yoga is being used in RT practice, as well as the characteristics of recreational therapists who also are employing yoga in their RT practice. Then, conventional and summative content analysis identified four categories related to yoga in RT practice: recreational therapists’ practices, treatment planning, outcomes, and yoga intervention. The findings revealed that yoga is implemented with a variety of populations as part of RT practice. Yoga should be implemented by recreational therapists who are trained to teach yoga or provide population-specific yoga sessions to meet specific patient needs. Limitations of the study and implications are discussed.

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Impact of Information on Northeastern U.S. Consumer Willingness to Pay for Aronia Berries

HortScience ◽

10.21273/hortsci11376-16 ◽

2017 ◽

Vol 52 (3) ◽

pp. 395-400 ◽

Cited By ~ 1

Author(s):

Omer Hoke ◽

Benjamin Campbell ◽

Mark Brand ◽

Thao Hau

Keyword(s):

United States ◽

Willingness To Pay ◽

Health Information ◽

Consumer Preference ◽

The United States ◽

Vaccinium Corymbosum ◽

Rubus Idaeus ◽

Grocery Store ◽

Black Currant ◽

The Impact

Consumption of berries has increased significantly over the past couple of years. As such, producers and retailers are experimenting with new berry varieties to capture market share and increase their profitability. We examine consumer preference and willingness to pay (WTP) for a relatively new-to-market berry (aronia: Aronia mitschurinii Skvortsov et Maitulina) compared with another relatively new berry (black currant: Ribes nigrum L.) as well as more traditional (raspberry: Rubus idaeus L., blueberry: Vaccinium corymbosum L., and blackberry: Rubus fruticosus L.) berries. Given that aronia berries have an astringent/bitter flavor while having high antioxidant levels we investigate how taste and health information impact preference and WTP. Furthermore, we add to the literature by investigating the differences in WTP for locally and nonlocally (regional, the United States, and outside the United States) labeled berries across varying retail outlets (i.e., farmer’s markets, farm stands, grocery store). We find that new berries (aronia and black currant) are heavily discounted compared with more traditional berries. Potentially negative taste information (i.e., astringent/bitter flavor) has a negative impact on WTP, whereas positive health information has a positive impact on WTP. The positive effect of health information tends to offset the impact of the negative taste information. With respect to local labeling and retail outlet, locally labeled berries at a farmer’s market and farm stand have WTP values similar to locally labeled berries at a grocery store. On the other hand, nonlocally labeled berries sold at a grocery store were discounted compared with locally labeled berries at a grocery store.

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Consumers’ willingness to pay for organic, clean label, and processed with a new food technology: an application to ready meals

International Food and Agribusiness Management Review ◽

10.22434/ifamr2020.0127 ◽

2021 ◽

pp. 1-18

Author(s):

Azhar Uddin ◽

R. Karina Gallardo

Keyword(s):

Willingness To Pay ◽

Online Survey ◽

Latent Class ◽

New Technology ◽

Consumer Preference ◽

Preference Assessment ◽

Complete Information ◽

Food Technology ◽

Heterogeneous Preferences ◽

Processing Technologies

Agri-food companies face the challenge that clean labels and organic are not possible for some processed foods – such as shelf-stable ready meals – with existing processing technologies. This study uses data collected via an online survey and estimates consumers’ willingness to pay for the attributes organic, clean label, and processed with a new food technology in a ready meal. Based on previous literature, one would expect that consumers who prefer a clean label would also prefer a product that is certified organic. However, it was found that consumers who frequently purchase ready meals, prefer a clean label over the organic certification. Results from a latent class analysis identified three classes of consumers within the sample of respondents, the pro-organic and clean label consumer, the pro-clean label and new technology, and the indifferent consumer. The classes of consumers identified in this study, showed heterogeneous preferences towards the organic and clean label attributions, which emphasizes the need to complement the consumer preference assessment with a segmentation analysis. Our findings highlight the importance of technological innovations and the need of presenting consumers with complete information on the new food technologies to mitigate potential neophobias due to unfamiliarity.

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Speech-Language Pathologists' Perceptions of Their Preparation and Confidence for Providing Dysphagia Services

Perspectives of the ASHA Special Interest Groups ◽

10.1044/2020_persp-20-00115 ◽

2020 ◽

Vol 5 (6) ◽

pp. 1666-1682

Author(s):

Lena G. Caesar ◽

Merertu Kitila

Keyword(s):

Service Delivery ◽

Graduate School ◽

Online Survey ◽

The United States ◽

Academic Preparation ◽

Speech Language Pathologists ◽

Confidence Levels ◽

Graduate School Preparation ◽

Graduate Preparation ◽

Significant Relationships

Purpose The purpose of this study was to investigate the perceptions of speech-language pathologists (SLPs) regarding their academic preparation and current confidence levels for providing dysphagia services, and the relationship between their perceptions of graduate school preparation and their current levels of confidence. Method This study utilized an online survey to gather information from 374 American Speech-Language-Hearing Association–certified SLPs who currently provide dysphagia services in the United States. Surveys were primarily distributed through American Speech-Language-Hearing Association Special Interest Group forums and Facebook groups. The anonymous survey gathered information regarding SLPs' perceptions of academic preparation and current confidence levels for providing dysphagia services in 11 knowledge and skill areas. Results Findings indicated that more than half of respondents did not feel prepared following their graduate academic training in five of the 11 knowledge and skill areas related to dysphagia service delivery. However, about half of respondents indicated they were currently confident about their ability to provide services in eight of the 11 knowledge and skill areas. Findings also indicated that their current confidence levels to provide dysphagia services were significantly higher than their perceptions of preparation immediately following graduate school. However, no significant relationships were found between respondents' self-reported current confidence levels and their perceptions of the adequacy of their academic preparation. Conclusions Despite SLPs' low perceptions of the adequacy of their graduate preparation for providing dysphagia services in specific knowledge and skill areas immediately following graduation, they reported high confidence levels with respect to their actual service delivery. Implications of these findings are discussed.

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School-Based Speech-Language Pathologists' Perceived Self-Efficacy in Conducting Multidimensional Treatment With Children Who Stutter

Language Speech and Hearing Services in Schools ◽

10.1044/2020_lshss-20-00044 ◽

2020 ◽

Vol 51 (4) ◽

pp. 1172-1186

Author(s):

Carolina Beita-Ell ◽

Michael P. Boyle

Keyword(s):

Self Efficacy ◽

Clinical Training ◽

Online Survey ◽

The United States ◽

Comfort Level ◽

Social Emotional ◽

Speech Language Pathologists ◽

Fluency Disorders ◽

Cognitive Components ◽

School Based

Purpose The purposes of this study were to examine the self-efficacy of school-based speech-language pathologists (SLPs) in conducting multidimensional treatment with children who stutter (CWS) and to identify correlates of self-efficacy in treating speech-related, social, emotional, and cognitive domains of stuttering. Method Three hundred twenty randomly selected school-based SLPs across the United States responded to an online survey that contained self-efficacy scales related to speech, social, emotional, and cognitive components of stuttering. These ratings were analyzed in relation to participants' beliefs about stuttering treatment and their comfort level in treating CWS, perceived success in therapy, and empathy levels, in addition to their academic and clinical training in fluency disorders as well as demographic information. Results Overall, SLPs reported moderate levels of self-efficacy on each self-efficacy scale and on a measure of total self-efficacy. Significant positive associations were observed between SLPs' self-efficacy perceptions and their comfort level in treating CWS, self-reported success in treatment, beliefs about the importance of multidimensional treatment, and self-reported empathy. There were some discrepancies between what SLPs believed was important to address in stuttering therapy and how they measured success in therapy. Conclusions Among school-based SLPs, self-efficacy for treating school-age CWS with a multidimensional approach appears stronger than previously reported; however, more progress in training and experience is needed for SLPs to feel highly self-efficacious in these areas. Continuing to improve clinician self-efficacy for stuttering treatment through improved academic training and increased clinical experiences should remain a high priority in order to enhance outcomes for CWS. Supplemental Material https://doi.org/10.23641/asha.12978194

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Suicide-Bereaved Individuals’ Attitudes Toward Therapists

Crisis ◽

10.1027/0227-5910/a000290 ◽

2015 ◽

Vol 36 (2) ◽

pp. 135-141 ◽

Cited By ~ 4

Author(s):

Erin F. Ward-Ciesielski ◽

Madeline D. Wielgus ◽

Connor B. Jones

Keyword(s):

Mental Health Treatment ◽

Online Survey ◽

The United States ◽

Limited Attention ◽

Time Of Death ◽

Loved One ◽

Important Group ◽

Positive Attitudes ◽

Suicide Bereaved ◽

Research Domain

Background: Suicide-bereaved individuals represent an important group impacted by suicide. Understanding their experiences following the suicide of a loved one is an important research domain, despite receiving limited attention. Although suicide-bereaved individuals may benefit from mental health treatment, their attitudes toward therapy and therapists are poorly understood. Aims: The present study aimed to understand the extent to which bereaved individuals’ attitudes toward therapy and therapists are impacted by whether their loved one was in therapy at the time of death. Method: Suicide-bereaved individuals (N = 243) from the United States were recruited to complete an online survey about their experience with and attitudes toward therapy and therapists following the suicide of a loved one. Results: Bereaved individuals whose loved one was in therapy at the time of death (N = 48, 19.8%) reported more negative and less positive attitudes toward the treating therapist than those whose loved one was not in therapy at the time of death (N = 81, 33.3%) or whose loved one was never in therapy/the deceased’s therapy status was unknown (N = 114, 46.9%). Conclusion: The deceased’s involvement with a therapist appears to be an important factor impacting the experience of bereaved individuals and should be considered when attempting to engage these individuals in postvention.

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An Assessment of the Cues College Students Interpret From a Sexual Partner to Determine They Are Refusing

Journal of Interpersonal Violence ◽

10.1177/0886260521997930 ◽

2021 ◽

pp. 088626052199793

Author(s):

Tiffany L. Marcantonio ◽

Danny Valdez ◽

Kristen N. Jozkowski

Keyword(s):

United States ◽

College Students ◽

Sexual Partner ◽

Online Survey ◽

The United States ◽

Sexual Partners ◽

Sexual Scripts ◽

Nonverbal Cues ◽

Sexual Experiences ◽

Verbal Cues

The purpose of this study was to assess the cues college students use to determine a sexual partner is refusing vaginal-penile sex (i.e., refusal interpretations). As a secondary aim, we explored the influence of item wording ( not willing/non-consent vs refusal) on college students’ self-reported refusal interpretations. A sample of 175 college students from Canada and the United States completed an open-ended online survey where they were randomly assigned to one of two wording conditions ( not willing/non-consent vs refusal); students were then prompted to write about the cues they used to interpret their partner was refusing. An inductive coding procedure was used to analyze open-ended data. Themes included explicit and implicit verbal and nonverbal cues. The refusal condition elicited more explicit and implicit nonverbal cues than the not willing/non-consent condition. Frequency results suggested men reported interpreting more explicit and implicit verbal cues. Women reported interpreting more implicit nonverbal cues from their partner. Our findings reflect prior research and appear in line with traditional gender and sexual scripts. We recommend researchers consider using the word refusal when assessing the cues students interpret from their sexual partners as this wording choice may reflect college students’ sexual experiences more accurately.

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Commonalities across computational workflows for uncovering explanatory variants in undiagnosed cases

Genetics in Medicine ◽

10.1038/s41436-020-01084-8 ◽

2021 ◽

Author(s):

Shilpa Nadimpalli Kobren ◽

◽

Dustin Baldridge ◽

Matt Velinder ◽

Joel B. Krier ◽

...

Keyword(s):

Online Survey ◽

Variant Calling ◽

Theoretical Method ◽

The United States ◽

Genomic Sequencing ◽

Biomedical Data ◽

Sequencing Data ◽

Multimodal Data ◽

Undiagnosed Diseases ◽

Undiagnosed Diseases Network

Abstract Purpose Genomic sequencing has become an increasingly powerful and relevant tool to be leveraged for the discovery of genetic aberrations underlying rare, Mendelian conditions. Although the computational tools incorporated into diagnostic workflows for this task are continually evolving and improving, we nevertheless sought to investigate commonalities across sequencing processing workflows to reveal consensus and standard practice tools and highlight exploratory analyses where technical and theoretical method improvements would be most impactful. Methods We collected details regarding the computational approaches used by a genetic testing laboratory and 11 clinical research sites in the United States participating in the Undiagnosed Diseases Network via meetings with bioinformaticians, online survey forms, and analyses of internal protocols. Results We found that tools for processing genomic sequencing data can be grouped into four distinct categories. Whereas well-established practices exist for initial variant calling and quality control steps, there is substantial divergence across sites in later stages for variant prioritization and multimodal data integration, demonstrating a diversity of approaches for solving the most mysterious undiagnosed cases. Conclusion The largest differences across diagnostic workflows suggest that advances in structural variant detection, noncoding variant interpretation, and integration of additional biomedical data may be especially promising for solving chronically undiagnosed cases.

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