scholarly journals A Critical Discourse Analysis of Business Academia on the Role and Status of the National Language

2017 ◽  
Vol 4 (2) ◽  
pp. 346
Author(s):  
Aliya Sikandar
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Order ◽  
Business School ◽  
Single Case ◽  
National Language ◽  
Critical Discourse ◽  
Senior Member ◽  
Utilitarian Value

<p><em>This qualitative case study is an exploration of the phenomenon of the ways in which Urdu as the national language is represented in discursive practices of senior business academia. The research design, built on Fairclough’s Critical Discourse Analysis (CDA) model (2009) is of dialectical-relational approach. The participant in this single case study is a senior member of the academia from a business school. Methodologically, the analysis trailed four stages and followed CDA’s transdisciplinary traditional methods of social practices in three semiotic categories: genre, discourse and style. Findings of the study indicated that despite strong emotional links with the national language, the participant recognized the utilitarian value of English in academic and in professional domains; additionally, his perspective was that Urdu was largely marginalized due to its perceived lack of utilitarian value. The participant also expressed the viewpoint that this social injustice was needed by the social order because the business school requires English for academic and professional purposes. The study recommends a more inclusive addition of Urdu courses in business studies. </em></p>

scholarly journals Re-defining gender as a heinous crime: A case study from the Brazilian Chamber of Deputies

2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Critical Discourse ◽  
Public Hearing ◽  
Rhetorical Invention ◽  
Social Actors ◽  
The Public ◽  
The Core

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.

The production of broad and strict senses in the discourse on musical creativity and their influences on the self-concept of musicians as creative

2020 ◽  
pp. 030573562097343
Author(s):  
Luciano da Costa Nazario ◽  
Leonardo Roman Ultramari ◽  
Benjamin Pacce
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Incidence Rate ◽  
Social Order ◽  
The Self ◽  
Broad Sense ◽  
Critical Discourse ◽  
Self Concept ◽  
Strict Sense ◽  
Musical Creativity

This article presents an analysis of the construction of beliefs/values related to musical creativity. From the perspective of critical discourse analysis, we seek to comprehend how individuals constitute broad and strict senses of creativity and how these senses can influence their perceptions of themselves as creative. Open questionnaires were administered to students in the process of scholarly training and non-scholarly musicians. The results indicate that the presence of both senses of creativity in participants’ discourse reflects a social order that qualitatively and quantitatively produces and reproduces those senses. The broad sense of creativity has a smaller incidence rate (about 31%) and tends to allow participants to form a positive self-concept. In contrast, the strict sense appears more frequently (about 69%) and may lead to a negative self-concept when subjects do not reach the assigned values.

scholarly journals A CRITICAL DISCOURSE ANALYSIS OF GENDER SUBJECTIVITY IN HENRY JAMES’ THE PORTRAIT OF A LADY

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Shah Mir ◽  
Saima Jahangir
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Henry James ◽  
Social Order ◽  
Critical Discourse ◽  
Power Structures ◽  
Portrait Of A Lady ◽  
Feminist Critical Discourse Analysis ◽  
Patriarchal Power ◽  
Gender Subjectivity

Reassessment and interpretation of gender dynamics in the current social order has been prevalent theme within gender discourses. The yoke of subordination borne by women as readers, writers or fictional characters in the patriarchal pyramid occupies a central space across the whole spectrum of debates. This study utilizes a qualitative mode of inquiry which is centered on textual analysis. The present study evaluates the instances of gender subjectivity and patterns of subjugation within the textual arena invested with hegemonic ideologies as depicted in the novel The Portrait of a Lady by Henry James. The paper employs feminist critical discourse analysis as a tool to analyze The Portrait of a Lady by Henry James in order to dissect the underlying ideologies present in the Victorian time period and investigates discourses of subjectivity. The findings of the study demonstrate that notwithstanding temporal advancements, gender power structures remain intact, and women continue to suffer under patriarchal power structures. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0874/a.php" alt="Hit counter" /></p>

“We must unite now or perish!”

2019 ◽  
Vol 18 (2) ◽  
pp. 252-271 ◽  
Author(s):  
Mark Nartey
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Historical Approach ◽  
Discursive Strategies ◽  
Kwame Nkrumah ◽  
Pan African ◽  
The World ◽  
Discourse Historical Approach

Abstract This paper presents a discourse-mythological analysis of the rhetoric of a pioneering Pan-African and Ghana’s independence leader, Kwame Nkrumah, drawing on Ruth Wodak’s discourse-historical approach to critical discourse analysis. The thesis of the paper is that Nkrumah’s discourse, in its focus on the emancipation and unification of Africa, can be characterized as mythic, a discursive exhortation of Africa to demonstrate to the world that it can better govern itself than the colonizers. In this vein, the paper analyzes four discursive strategies employed by Nkrumah in the creation and projection of his mythology: the introduction or creation of new discourse events, presupposition and implication, involvement (the use of indexicals) and lexical structuring and reiteration. This study is, therefore, presented as a case study of mythic discourse within the domain of politics.

The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiia-Lotta Pekkanen ◽  
Visa Penttilä
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corporate Responsibility ◽  
Methodological Approach ◽  
Critical Discourse ◽  
Content Type ◽  
Responsible Consumption ◽  
Consumer Responsibility ◽  
Practical Implications

PurposeThe study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses, the focus is on wider conceptualisations of consumer responsibility.Design/methodology/approachThe paper uses critical discourse analysis as a methodological approach to conduct an empirical case study on the texts of two producer-driven labelling campaigns.FindingsThe campaign texts create possibilities for ethnocentric consumption with positioning, argumentative and classificatory discourses. Patriotic responsibilisation is emphasised, together with rationales to take action on environmental concerns.Practical implicationsThe study highlights the responsibility of marketers over their corporate responsibility communication, suggesting that ethnocentric promotions may have the power to alter how consumers take action on various responsibility concerns.Social implicationsThe study surfaces the tensions that responsible consumption can entail for consumers. Indeed, nationalistic and patriotic discourses may alter our understanding of responsibility issues that may seem completely separate from the concepts of nationalism and patriotism.Originality/valueThe paper shows how different organisational texts are deployed to bring about the idea of ethnocentric consumption and how this relates to responsibility discourses, nationalism and patriotism.

Discursive strategies for disinformation on WhatsApp and Twitter during the 2018 Brazilian presidential election

First Monday ◽  
2020 ◽  
Author(s):  
Raquel Recuero ◽  
Felipe Soares ◽  
Otávio Vinhas
Keyword(s):  
Discourse Analysis ◽  
Mixed Methods ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Critical Discourse ◽  
Conspiracy Theories ◽  
Mixed Methods Approach ◽  
Discursive Strategies ◽  
Rational Explanation

This paper aims to analyze and compare the discursive strategies used to spread and legitimate disinformation on Twitter and WhatsApp during the 2018 Brazilian presidential election. Our case study is the disinformation campaign used to discredit the electronic ballot that was used for the election. In this paper, we use a mixed methods approach that combined critical discourse analysis and a quantitative aggregate approach to discuss a dataset of 53 original tweets and 54 original WhatsApp messages. We focused on identifying the most used strategies in each platform. Our results show that: (1) messages on both platforms used structural strategies to portray urgency and create a negative emotional framing; (2) tweets often framed disinformation as a “rational” explanation; and, (3) while WhatsApp messages frequently relied on authorities and shared conspiracy theories, spreading less truthful stories than tweets.

scholarly journals APPROACHING TWITTER SOCIOLOGICALLY: A CASE STUDY OF THE PUBLIC HUMILIATION OF HIV-POSITIVE WOMEN

2015 ◽  
Vol 144 (144) ◽  
Author(s):  
ISMINI SIOULA-GEORGOULEA
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Action ◽  
Online Discussion ◽  
Critical Discourse ◽  
Hiv Positive ◽  
The Public ◽  
Hiv Positive Women ◽  
Political Implications

<p><em>The present study examines the online discussion on Twitter regarding the stigmatization of HIV-positive women in Athens in May 2012. The method of critical discourse analysis is applied on the anti-sovereign discourses that were articulated on Twitter, while the incident was taking place. The virtual countersphere is analyzed with regards to its political implications, such as the reproduction of the unfree sovereign discourse and the mobilization towards political action.</em></p>

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