SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)

The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part sheds light on seniors’ consumer behaviour and attempts to define the extent to which seniors do smart shopping when making consumer decisions.

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Analysis of Demographics and Factors Influencing Student Choice of Major at Five Universities

HortScience ◽

10.21273/hortsci.33.3.510b ◽

1998 ◽

Vol 33 (3) ◽

pp. 510b-510

Author(s):

Tammy Kohlleppel ◽

Jennifer C. Bradley ◽

Jayne Zajicek

Keyword(s):

Student Satisfaction ◽

Undergraduate Students ◽

The United States ◽

Student Choice ◽

Student Interest ◽

Post Secondary ◽

Choice Of Major ◽

Factors Influencing ◽

University History ◽

Insight Into

In recent years horticulture programs at universities across the United States have experienced a decline in student numbers. Researchers at the Univ. of Florida and Texas A&M Univ. have developed a survey to gain insight into the influences on undergraduate students who major in horticulture. Five universities participated in the survey of undergraduate horticulture programs, these include the Univ. of Florida, Texas A&M Univ., Oklahoma State Univ., Univ. of Tennessee, and Kansas State Univ. Approximately 600 surveys were sent to the schools during the 1997 fall semester. The questionnaires were completed by horticulture majors and nonmajors taking classes in the horticulture departments. The survey consisted of two main sections. The first section examined student demographic information, high school history, university history and horticulture background and was completed by all students. Only horticulture majors completed the second section, which examined factors influencing choice of horticulture as a major. Results examine fundamental predictors in promoting student interest in horticulture, demographic variables that may influence student choice of major, and student satisfaction and attitude toward current collegiate horticulture programs. Findings from this study will provide insight into the status of post-secondary horticulture education and assist in identifying methods to increase student enrollment in horticulture programs across the country.

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Consumer Behaviour and New Consumer Trends Vis-à-Vis the ICTs

SSRN Electronic Journal ◽

10.2139/ssrn.3535521 ◽

2019 ◽

Author(s):

Irene Santos Millán

Keyword(s):

Consumer Behaviour ◽

New Consumer

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Online Traveler Reviews as Social Influence: Price Is No Longer King

Journal of Hospitality & Tourism Research ◽

10.1177/1096348015597029 ◽

2015 ◽

Vol 42 (3) ◽

pp. 445-475 ◽

Cited By ~ 29

Author(s):

Laura A. Book ◽

Sarah Tanford ◽

Rhonda Montgomery ◽

Curtis Love

Keyword(s):

Experimental Design ◽

Social Influence ◽

Cognitive Dissonance ◽

Major Influence ◽

Consumer Decisions ◽

Spring Break ◽

Student Subjects ◽

Price Differences ◽

Insight Into ◽

Dissonance Reduction

Price is a major influence on travel purchases; however, traveler reviews have also become a prevalent source of influence. Theories of social influence and cognitive dissonance provide insight into consumer decisions. This research investigated the effect of social influence in the form of traveler reviews and price on consumer decisions and postdecision dissonance. Student subjects evaluated two resorts for a Spring Break vacation in Cancun using a 2 (valence: positive or negative) × 2 (unanimity: unanimous or nonunanimous) × 3 (price: same, slightly lower, much lower) experimental design. The results reveal that social influence had a strong effect on both resort evaluations and postdecision dissonance. Nonunanimous reviews reduced the prevailing valence of reviews, but increased dissonance. The lack of results for price suggests that price may not be the predominant influence on decisions, as previously thought. This research provides new insight into the effect of traveler reviews on decisions by evaluating the unanimity of social influence, the effect of price differences, and the extent to which consumers engage in postdecision dissonance reduction.

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Sustainable Consumption and Green Marketing in Developing Countries

Green Business ◽

10.4018/978-1-5225-7915-1.ch074 ◽

2019 ◽

pp. 1523-1544

Author(s):

Abiodun Elijah Obayelu

Keyword(s):

Developing Countries ◽

Sustainable Consumption ◽

Green Marketing ◽

Purchase Behavior ◽

Contemporary Society ◽

Factors Influencing ◽

The Cost ◽

Insight Into ◽

Structured Literature Review

This chapter provides an insight into why Green Marketing (GM) and Sustainable Consumption (SC) of green products are subject of research and discussion in contemporary society. It analyzed the extent of GM in developing countries using cases of Nigeria and Kenya, factors influencing GM, the benefits of GM on the environment and firms, and the challenges. The study is both exploratory with the use of structured literature review of publications in peer reviewed academic journals on GM and SC, and empirical in nature. The findings on respondents rating of factors influencing green purchase behavior showed that concern for health and environment was considered as the most important in Nigeria, while in Kenya it was social awareness and value. For an effective GM and SC, government at all levels has a role of creating awareness to boost green knowledge through educative campaign programs and enforcing green agenda. Government can make regulations relating to GM and ensure SC by lowering the cost when compared to the conventional marketing

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The Dynamics of Video Gaming

Digital Literacy ◽

10.4018/978-1-4666-1852-7.ch035 ◽

2013 ◽

pp. 684-697

Author(s):

Sandra Schamroth Abrams

Keyword(s):

Student Learning ◽

Video Game ◽

Digital Literacy ◽

Qualitative Studies ◽

Video Gaming ◽

Game Play ◽

Educational Gaming ◽

Factors Influencing ◽

Insight Into

The idea of bridging literacies has been a topic of much research and theory, and educators continue to struggle to help students understand how their learning transcends the classroom walls. Contributing to the discussion, this chapter focuses on factors influencing video game learning, examining the decisions and game play of eight academically struggling eleventh-grade males. Data from two related qualitative studies suggest that direct and peripheral factors influenced students’ game play. Findings from these two studies are important to the discussion of educational gaming because they can inform educators of students’ struggles and successes in learning outside the classroom. Overall, the evaluation of students’ video gaming can provide educators insight into the affordances of this digital literacy and issues affecting student learning outside the classroom.

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Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour

Applications of Neuroscience ◽

10.4018/978-1-5225-5478-3.ch015 ◽

2018 ◽

pp. 317-336

Author(s):

Cynthia A. Bulley ◽

Veronica Adu-Brobbey ◽

Esther O. Duodu

Keyword(s):

Developing Country ◽

Potential Application ◽

Consumer Behaviour ◽

Marketing Research ◽

Brain Activation ◽

Research Data ◽

Research Tool ◽

Field Of Study ◽

Scientific Methods ◽

Insight Into

Consumer behaviour studies have taken a new turn. Marketers, economists and other consumer related disciplines are looking to science to accurately determine consumer behaviour. The purpose of this chapter is to provide insight into a burgeoning field of study, neuromarketing, documenting various research studies and applications of mechanisms in determining brain activities and other uses of science to benefit marketing research. Data for the study is derived from impartial cross-referencing of conceptual and empirical articles published in major journals. The application of neuroimaging technique in research have provided marketers with concrete evidence of brain activation that signal increased activities during stimulation (Lewis & Bridger, 2005; Rossiter et al., 2001). Further, the implication and causes of concern in using neuroscience methods in marketing are highlighted. Developing country studies on neuromarketing are examined to determine its application and use as a marketing research tool.

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The Desire for Privacy

Information Security and Ethics ◽

10.4018/978-1-59904-937-3.ch038 ◽

2008 ◽

pp. 488-495

Author(s):

Sarah Spiekermann

Keyword(s):

Free Text ◽

Security Technology ◽

Service Usage ◽

Privacy And Security ◽

High Service ◽

Long Run ◽

Consumer Segment ◽

Privacy Enhancing Technologies ◽

Per Se ◽

Insight Into

Using privacy and security technology becomes increasingly important in many application areas for companies as well as for consumers. However, the market for privacy-enhancing technologies (PETs) is still small, especially in the private consumer segment. Due to the nature of the technology per se, little is known and can be learned about the views and motivation of those who carefully protect their transactions on the Net. Are they a niche group in the long run? Or do they hold views and have traits that promise a wider-spread adoption of PETs? This paper gives an insight into the traits and views of 5,037 customers of an anonymity service. Due to high service reputation and unchanged questions posted over 2½ years on the service’s Web site, insights could be gained on PET users’ demographic and psychographic traits. Moreover, 482 free-text comments provide a unique insight into the thoughts, feelings, and motivation for service usage.

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Protecting One's Privacy

Information Security and Ethics ◽

10.4018/978-1-59904-937-3.ch037 ◽

2008 ◽

pp. 481-487

Author(s):

Sarah Spiekermann

Keyword(s):

Free Text ◽

Security Technology ◽

Privacy And Security ◽

High Service ◽

Long Run ◽

Consumer Segment ◽

Privacy Enhancing Technologies ◽

Per Se ◽

Insight Into

Using privacy and security technology becomes increasingly important in many application areas, for companies as well as for consumers. However, the market for Privacy Enhancing Technologies (PETs) is still small, especially in the private consumer segment. Due to the nature of the technology per se, little is known and can be learned about the views and motivation of those who carefully protect their transactions on the Net. Are they a niche group? Or do they hold views and have traits that promise a wider-spread adoption of PETs in the long run? This paper gives an insight into the traits and views of 5037 customers of a popular German anonymity service called JAP (Java Anon Proxy). Due its high service reputation and unchanged questions posted on the service’s website for over 2 ½ years insights could be gained on PET users’ demographic and psychographic traits. Moreover, 482 free-text comments could be analyzed to provide a unique insight into the thoughts, feelings and motivations of PET users.

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Lithic technology and discard at Marki, Cyprus: consumer behaviour and site formation in the prehistoric Bronze Age

Antiquity ◽

10.1017/s0003598x0008738x ◽

1998 ◽

Vol 72 (278) ◽

pp. 796-805 ◽

Cited By ~ 6

Author(s):

Jennifer M. Webb

Keyword(s):

Bronze Age ◽

Consumer Behaviour ◽

Lithic Technology ◽

Site Formation ◽

Lithic Studies ◽

Insight Into

Lithic studies all too often ignore the material of later prehistory. Here an exploration of ideas of curation and expediency offers a new insight into material from Bronze Age Cyprus.

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