scholarly journals MODEL PENGUKURAN TINGKAT KEPERCAYAAN PELANGGAN (ONLINE TRUST) TERHADAP SITUS E-COMMERCE (Studi Kasus pada Pelanggan E-Commerce di Provinsi Bali)

2018 ◽  
Vol 1 (3) ◽  
pp. 100
Author(s):  
I Made Endra Wiartika Putra ◽  
Gede Rasben Dantes ◽  
I Made Candiasa
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Cronbach’S Alpha ◽  
Purposive Sampling ◽  
Online Trust ◽  
Cronbach's Alpha ◽  
Fit Index

Penelitian ini bertujuan untuk mengetahui model pengukuran tingkat kepercayaan pelanggan terhadap situs e-commerce. Langkah awal yang dilakukan yaitu identifikasi faktor-faktor yang mempengaruhi kepercayaan pelanggan melalui studi literatur dan studi empirik untuk menentukan model analisis terhadap kepuasan pelanggan. Faktor yang mempengaruhi kepercayaan pelanggan untuk bertransaksi secara online yaitu pengetahuan konsumen terhadap e-commerce, reputasi penjual, resiko dalam transaksi, kemudahan penggunaan e-commerce, jaminan sistem, sikap/perilaku terhadap sistem dan sistem keamanan. Populasi dalam penelitian ini adalah masyarakat Provinsi Bali menggunakan metode purposive sampling dan snowball sampling dengan kriteria responden pernah berkunjung dan melakukan transaksi di e-commerce yang ada di Indonesia lebih dari 3 kali. Instrumen penelitian berupa kuesioner dengan data interval berskala 5 Likert. Instrumen terlebih dahulu diuji validitas isi dengan metode Robert Gregory, validitas empiris menggunakan rumus product moment, reliabilitas instrument menggunakan Cronbach’s Alpha, dan menghasilkan 59 pernyataan yang dapat digunakan untuk pengambilan data. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 126 responden. Teknik analisis data, pengujian hipotesis dan pengujian model menggunakan metode Structural Equation Modeling dengan bantuan aplikasi SPSS AMOS 21. Hasil penelitian ini melalui pengujian hipotesis menunjukkan bahwa pengetahuan tentang situs e-commerce dan perlindungan keamanan berpengaruh negatif dan tidak signifikan terhadap kepercayaan pelanggan. Resiko, kemudahan e-commerce, jaminan sistem dan sistem keamanan bukan menjadi sesuatu yang penting untuk dipertimbangkan dalam meningkatkan kepercayaan pelanggan karena pengaruhnya tidak signifikan. Reputasi yang dirasakan dan sikap merupakan hal yang perlu diperhatikan dan paling berpengaruh terhadap kepercayaan pelanggan pelanggan. Hasil penelitian ini kemudian diuji menggunakan goodness of fit index dan menghasilkan bahwa model penelitian tersebut dapat diterima dan dapat digunakan untuk meningkatkan keinginan pelanggan untuk bertransaksi online

Θεματικά μουσεία της Ελλάδας και τουριστικό μάρκετινγκ

2021 ◽  
Author(s):  
Παναγιώτης Ιωακειμίδης
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Exploratory Factor Analysis ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha

Η παρούσα διδακτορική διατριβή αποσκοπεί στο να καταγράψει την ικανοποίηση των επισκεπτών από τις παρεχόμενες υπηρεσίες στα θεματικά μουσεία της Ελλάδας, την πρόθεση συμπεριφοράς των επισκεπτών και κατά πόσο τεχνικές του τουριστικού μάρκετινγκ λαμβάνουν χώρα στα θεματικά μουσεία. Έγινε μία προσπάθεια να καταγραφούν οι απόψεις των ανθρώπων των θεματικών μουσείων και η αντίληψή τους σχετικά με το τουριστικό μάρκετινγκ, οι αντιλήψεις των επισκεπτών σχετικά με την εμπειρία που βιώνουν σε ένα θεματικό μουσείο, ο βαθμός ικανοποίησης τους, η υφιστάμενη κατάσταση που επικρατεί στα θεματικά μουσεία της χώρας και οι ενδεχόμενες αλλαγές που μπορούν να προκύψουν με απώτερο σκοπό την αύξηση της επισκεψιμότητας. Ένα αξιοσημείωτο της παρούσας έρευνας, είναι ένας σημαντικός αριθμός προσωπικών συνεντεύξεων με κατοίκους περιμετρικά των μουσείων που ερευνήθηκαν και η προσπάθεια καταγραφής των απόψεων και αντιλήψεων τους για τα μουσεία αυτά.Διενεργήθηκε επίσης μία ποσοτική έρευνα σε επισκέπτες θεματικών μουσείων της χώρας μας αλλά και στο ανθρώπινο δυναμικό που εργάζεται σε πολιτιστικούς οργανισμούς, καθώς και εκπαιδευτικούς. Διακρίνοντας τα μουσεία σε δημόσια και ιδιωτικά, σημαντική ήταν η καταγραφή απόψεων ότι στα περισσότερα δημόσια θεματικά μουσεία τα οποία λειτουργούν κάτω από την επίβλεψη του δημόσιου φορέα, δεν υπάρχουν συχνά δυνατότητες για καινοτομία και πρωτοτυπία. Τα πορίσματα της παρούσας διδακτορικής διατριβής είναι αρκετά σημαντικά λόγω της έλλειψης προηγούμενης έρευνας επάνω στα θεματικά μουσεία της Ελλάδας, από την οπτική του μάρκετινγκ και την αναγκαιότητα αυτού. Η πλειονότητα των ανθρώπων των θεματικών μουσείων με τους οποίους ήρθα σε επαφή, εντοπίζουν την ανάγκη για τεχνικές τουριστικού μάρκετινγκ στα μουσεία καθώς όλοι αντιλαμβάνονται ότι οι επισκέπτες αναζητούν ποιοτικότερες ψυχαγωγικές επιλογές, έχουν περισσότερες απαιτήσεις επισκεπτόμενοι ένα θεματικό μουσείο και ευελπιστούν σε μία βιωματική και διαδραστική εμπειρία που θα τους μείνει αξέχαστη. Σε αυτό το εγχείρημα, συνεργός είναι τα ποικίλα οπτικοακουστικά μέσα των νέων τεχνολογιών που ενισχύουν το βιωματικό χαρακτήρα της επίσκεψης και ερευνώνται στη διατριβή. Η παρούσα διατριβή αποτελεί μία πρώτη προσπάθεια χαρτογράφησης των τεχνικών τουριστικού μάρκετινγκ που χρησιμοποιούν τα θεματικά μουσεία της χώρας , τις σημαντικές ιδιαιτερότητες του τουρισμού που έχουν άμεση επίδραση στην επισκεψιμότητα των θεματικών μουσείων και τέλος προτάσσει ενέργειες και τεχνικές μάρκετινγκ για να δημιουργηθεί ένας ενάρετος κύκλος πολιτισμού - ψυχαγωγίας - οικονομίας. Για την επεξεργασία των δεδομένων της ποσοτικής έρευνας χρησιμοποιήθηκε το στατιστικό εργαλείο SPSS, αναλύθηκαν τα ευρήματα της Διερευνητικής Ανάλυσης Παραγόντων (Exploratory Factor Analysis) και των τεστ αξιοπιστίας με τον δείκτη Cronbach’s Alpha, εφαρμόζοντας και την μέθοδο Μοντελοποίησης Δομικών Εξισώσεων (Structural Equation Modeling, SEM) για τον έλεγχο των ερευνητικών υποθέσεων. Οι ερευνητικές υποθέσεις δημιουργήθηκαν έπειτα από ενδελεχή έρευνα μοντέλων που εφαρμόστηκαν σε προηγμένες μουσειολογικά χώρες, όπως η Ισπανία, η Ιταλία, η Ολλανδία κ.α. και μπορούν να ληφθούν σοβαρά υπόψιν στο κοινωνικό-οικονομικό περιβάλλον της Ελλάδας. Απώτερος στόχος του ερευνητικού μοντέλου είναι εάν ο επισκέπτης θα οδηγηθεί σε μελλοντική επίσκεψη (revisit ) ή θα αποτελέσει ο ίδιος κινητή διαφήμιση word-of-mouth του μουσείου που επισκέφθηκε.Η έρευνα αποτελεί οδηγό για μελλοντικές έρευνες που θα πλαισιώσουν ή θα συμπεριλάβουν τα θεματικά μουσεία για νέες μελέτες, όπως για παράδειγμα πολιτιστικές διαδρομές και είναι ένα χρήσιμο εργαλείο που έρχεται να καλύψει το ερευνητικό κενό που υπάρχει γύρω από το είδος των μουσείων αυτών.

scholarly journals Peran Kerentanan Normatif, Kesadaran Nilai, dan Integritas Terhadap Sikap dan Minat Beli Produk Bajakan Sepatu Bermerek

2013 ◽  
Vol 1 (1) ◽  
pp. 28-41
Author(s):  
Anas Hidayat ◽  
Ayu Hema Ajeng Diwasasri ◽  
Khaerunisa Amalia Sofia
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Fit Index

Perkembangan fashion yang cepat dan meningkatnya kebutuhan setiap individu menciptakan peluang bagi para produsen. Mereka berlomba-lomba untuk dapat memenuhi kebutuhan setiap konsumennya. Sepatu menjadi salah satu produk yang banyak beredar di pasaran karena dapat dibuat dengan model dan warna yang bermacam-macam, selain itu kegunaanya pun bermacam-macam. Penelitian ini dibuat untuk mengetahui seberapa besar pengaruh kerentanan normatif, nilai kesadaran, dan integritas, berpengaruh terhadap sikap dan minat beli produk bajakan pada mahasiswa Fakultas Ekonomi Universitas Islam Indonesia di Yogyakarta.  Penelitian ini melibatkan 200 responden dengan teknik accidental sampling dan angket sebagai alat untuk mengumpulkan data. Hasil penelitian dianalisis dengan metode kualitatif yang meliputi uji goodness of fit index, analisis Structural Equation Modeling (SEM), dan pengujian hipotesis. Hasil analisis menunjukkan bahwa ada pengaruh negatif dan signifikan antara kerentanan normatif dan integritas terhadap sikap pada pembelian produk bajakan. Lebih lanjut, hasil analisis Regresi Linier menunjukkan bahwa ada pengaruh positif dan signifikan antara kesadaran nilai terhadap sikap pada pembelian produk bajakan, serta pengaruh positif antara sikap pembelian produk bajakan terhadapa minat beli konsumen. Kata kunci:    kerentanan normatif, nilai kesadaran, integritas, sikap pembelian produk bajakan, minat beli.

scholarly journals Model penyelenggaraan work-based learning pada pendidikan vokasi Diploma III Otomotif

2013 ◽  
Vol 2 (1) ◽  
Author(s):  
Budi Tri Siswanto
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Learning Performance ◽  
Equation Modeling ◽  
Control Group ◽  
Learning Program ◽  
Purposive Sampling ◽  
Professional Attitude ◽  
Implementation Model

Penelitian bertujuan: (1) menemukan model penyelenggaraan work-based learning pada pendidikan vokasi program Diploma III Otomotif yang dapat meningkatkan kualitas hasil belajar; (2) mengetahui luaran penyelenggaraan work-based learning dengan model yang dikembangkan. Penelitian R&D dan eksperimen ini dilaksanakan di beberapa pusdiklat/training center berbagai APM (Agen Pemegang Merek) Otomotif di Jakarta, Karawang, Tangerang, dan Bekasi. Populasi penelitian: seluruh mahasiswa Diploma III program studi Teknik Otomotif yang melaksanakan program pengalaman lapangan/praktik industri di provinsi Daerah Istimewa Yogyakarta dan Jawa Tengah. Dua kelompok mahasiswa sebagai sampel penelitian berjumlah 100 mahasiswa ditentukan dengan teknik purposive sampling yang meliputi 3 PTN dan 3 PTS di DIY dan Jawa Tengah. Eksperimen dilaksanakan dengan rancangan faktorial 2 x 1. Validasi isi dilakukan dengan expert judgement dan analisis faktor dan reliabilitas butir dengan formula Alpha Cronbach dan KR-20. Data dianalisis dengan analisis deskriptif, korelasi, regresi, jalur, uji-t dengan bantuan program SPSS.17 dan Structural Equation Modeling (SEM) dengan bantuan program LISREL 8.80, taraf signifikansi 0,05. Hasil penelitian menunjukkan bahwa: (1) model WBL Rolling Terpadu cocok digunakan dalam penyelenggaraan program work-based learning Diploma III Otomotif untuk meningkatkan kualitas hasil belajar; (2) luaran (output) dari model WBL Rolling Terpadu yaitu: pengetahuan mekanik otomotif, sikap profesional, kesiapan mental kerja, dan kemandirian mahasiswa pada kelas model lebih tinggi secara signifikan dibanding kelas konvensional.  WORK-BASED LEARNING IMPLEMENTATION MODEL IN AUTOMOTIVE DIPLOMA III VOCATIONAL EDUCATIONAbstractThis research was aimed at: (1) finding the work-based learning implementation model in Automotive Diploma III program, (2) revealing the WBL performance outputs. R&D and experimental research was conducted at several training centers of automotive authorized dealer agencies or (APM) in Jakarta, Karawang, Tangerang, Bekasi. The population were students of Automotive Diploma III study program who were trained in industrial attachment program in Central Java and Yogyakarta Special State provinces. Two groups of 100 students as subject with purposive sampling techniques. Experiment was conducted with 2x1 factorial design. Validity was examinded by expert judgment and by factors analysis. Cronbach’s Alpha formula and KR-20 were used to examine the reliability. Data were analyzed by correlation, multiple regression, path, and t-test with SPSS ver.17. Goodness of Fit model were tested by Structural Equation Modeling (SEM) with LISREL 8.80. The results show that (1) WBL Rolling Terpadu model is fit to improve performance outputs in the implementation Automotive Diploma III work-based learning program, (2) outputs of WBL Rolling Terpadu model are initial automotivemechanic knowledge, professional attitude, work mentally readiness, and personality attitude. These outputs of the experimental group in student work-based learning performance are higher than that of control group.

scholarly journals MEMBANGUN LOYALITAS PELANGGAN MELALUI KEPUASAN YANG DIPENGARUHI OLEH KUALITAS PRODUK, BRAND IMAGE DAN EXPERIENTIAL MARKETING

2021 ◽  
Vol 9 (1) ◽  
pp. 61-73
Author(s):  
M . Trihudiyatmanto
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Brand Image ◽  
Equation Modeling ◽  
Experiential Marketing ◽  
Purposive Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, brand image, dan experiential marketing terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Loyalitas pelaggan sangat penting bagi perkembangan sebuah perusahaan, karena dengan adanya loyalitas mampu meningkatkan laba perusahaan. Sampel penelitian ini adalah mahasiwa fakultas ekonomi dan bisnis Unsiq pengguna sepeda motor merek Honda. Jumlah sampel sebanyak 100 responden dengan purposive sampling melalui kuesioner dengan skala likert. Metode analisis menggunakan SEM (Structural Equation Modeling) dengan pengujian hipotesis Goodness of Fit. Hasil penelitian ini menunjukkan bahwa kualitas produk dan brand image berpengaruh positif signifikan terhadap kepuasan pelanggan, experiential marketing tidak berpengaruh terhadap kepuasan pelanggan. Kualitas produk, brand image, dan kepuasan berpengaruh positif signifikan terhadap loyalitas pelanggan, experiential marketing tidak berpengaruh terhadap loyalitas pelanggan. Experiential marketing berpengaruh positif terhadap loyalitas pelanggan dengan kepuasan sebagai variabel intervening, kualitas produk dan brand image tidak berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening.

scholarly journals Investigating the Factors Affecting Depression By Using Structural Equation Modeling

2021 ◽  
Vol 28 (1) ◽  
pp. E202111
Author(s):  
Meryem Firat ◽  
Yalçın Kanbay ◽  
Burcu Demir Gökmen ◽  
Mehmet Utkan ◽  
Ayşe Okanli
Keyword(s):  
Structural Equation Modeling ◽  
Anxiety Disorder ◽  
Generalized Anxiety Disorder ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Generalized Anxiety ◽  
Mean Square ◽  
Factors Affecting ◽  
Fit Index

The objective of the research was to study the factors affecting depression in general population. Materials and Methods. A total of 1,291 individuals at the age of 15-68 years participated in this cross-sectional study. The Demographic Information Form, the Beck Depression Inventory for Primary Care and the Generalized Anxiety Disorder Scale were used as data collection tools. The data obtained were evaluated in the SPSS 23 package program. Missing data were validated for extreme values, and, then, tested for normality and homogeneity. Testing for the research model was implemented by structural equation modeling using the AMOS program. Results. The following goodness-of-fit values were determined for the revised model predicting the factors influencing depression: χ2 = 535.62, χ2/df = 4.74, the normed fit index = 0.95, the Tucker-Lewis index = 0.95, the comparative fit index = 0.96, the goodness-of-fit index = 0.95, the adjusted goodness-of-fit index = 0.94, the root-mean-square error of approximation = 0.05, the root mean square residual = 0.12, which were within acceptable limits. According to our model, the generalized anxiety disorder-7 (t = 15.923; p < 0.001), gender (t = -5.866; p < 0.001), age (t = -8.193; p < 0.001) and marital status (t = -6.107; p < 0.001) had a significant effect on depression. However, there was no significant relationship between depression score and educational status, place of residence, family type, and smoking. Conclusions. In this model of our study, generalized anxiety disorder was found to have the greatest effect on depression, followed by age, marital status, and gender, respectively.

Perceived effectiveness of in-service training in improving Teacher's Performance: Evidence from Private Schools in Karachi-Pakistan

2020 ◽  
Author(s):  
Seema Chandani ◽  
Dr. afaq kazi ahmed
Keyword(s):  
Structural Equation Modeling ◽  
Sample Size ◽  
Private Schools ◽  
Structural Equation ◽  
School Management ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Perceived Effectiveness ◽  
Purposive Sampling ◽  
Service Training

<p><b>Research Paradigm:</b> The approach for this study is based on positivism theory with an intention to obtain evidence through focused observations and identify its likeliness with the actual data collected so that it can be generalized with the findings of other scholars who have worked on the topic (Remenyi et al., 1998). As elaborated by (Gill & Johnson, 2002), the crux of positivism philosophy revolves around the relationship of cause and its effect generated by different constructs, and the best possible exploration of these variables.</p><p><b>Research Design:</b> Primary data would be collected through a structured close-ended questionnaire which use to gather the responses from the stakeholders including teachers, coordinators, and school management and human resource personnel in the private schools. Therefore, the research questionnaire adapted from Dogan (2009) and Asiyai (2016) as a research instrument.</p> <p><b>Sample Size and Sampling technique:</b> The target population for this research study consists of different stakeholders for instance: teachers, coordinators, and school management and HR personnel working in private schools of Karachi -Pakistan. Non-probability purposive sampling is being used for this study. The sample size of 400 different stakeholders from private schools would be adequate to figure out the results (Loehlin, 2004). Since the actual size of the population is not exactly known and neither accessible to conduct random sampling, therefore non probability purposive sampling is chosen. Since the sample consists of different stakeholders for instance: teachers, coordinators, and school management and HR personnel working in private schools of Karachi -Pakistan. Therefore, it is a purposive sampling.</p><p><b>Data Collection Tool:</b> In this study we used the quantitative research to measure the perceived effectiveness of in-service training in improving teacher’s performance with one independent variables: in-service training (Training need assessment and training methodology), one dependent variables teachers performance (Task performance and contextual performance), 03 mediators (professional skills, knowledge enhancement and work engagement) and one moderator (reward). Questionnaire has distributed in the several schools by hand or through email.</p><p><b>Statistical Technique:</b> Since the model consists of multiple variables with mediation and moderation model, therefore the Structural Equation Modeling (SEM) is used. The interface terms integrated with the model is measured for statistical significance via bootstrapping method. The structural equation modeling has executed by the partial least square approach.</p><p></p>

PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI LAMPUNG

2021 ◽  
Vol 6 (2) ◽  
pp. 77-84
Author(s):  
Siska Setiawati, Destika, Merah Rizki Ramadhoni, Vicky F Sanjaya
Keyword(s):  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Statistical Tests ◽  
Equation Modeling ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Average Variance ◽  
The Given

ABSTRACTThis study aims to examine the effect of work motivation and work environment on employee performance. The method used in research with a questionnaire. The sample of the study may be 50 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The conclusion of this study is the influence of work motivation and work environment on employee performance. Performance is the work result in quality and quantity that can be achieved by an employee in carrying out the task in accordance with the given responsibility. In order for employee performance to be consistent, it is necessary to identify the factors that influence performance, including work motivation, work discipline and work environment.Keywords: Work Motivation, Work Discipline, Work Environment, Employee PerformanceABSTRAKPenelitian ini bertujuan untuk menguji pengaruh motivasi disiplin kerja dan lingkungan kerja terhadap kinerja karyawan. Metode yang digunakan dalam penelitian ini dengan kuesioner. Sampel dari penelitian berjumlah 50 responden. Uji statistic dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai Faktor loading, sedangkan uji reliabilitas menggunakan nilai Cronbach’s alpha, reliabilitas komposit dan Average Variance Extracted (AVE). Kesimpulan penelitian ini adalah pengaruh motivasi disiplin kerja dan lingkungan kerja terhadap kinerja karyawan. Kinerja adalah hasil kerja secara kualitas dan kuantitas yang dapat dicapai oleh seorang karyawan dalam melaksanakan tugas sesuai dengan tanggung jawab yang diberikan. Agar kinerja karyawan selalu konsisten maka harus mengidentifikasi faktor-faktor yang mempengaruhi kinerja antara lain adalah motivasi kerja, disiplin kerja dan lingkungan kerja.Kata Kunci : Motivasi Kerja, Disiplin Kerja, Lingkungan Kerja, Kinerja Karyawan

scholarly journals Explanation of Children’s Health through Parents’ Mental Health and Job Satisfaction by Structural Equation Modeling

2016 ◽  
Vol 9 (2) ◽  
pp. 166
Author(s):  
Majid Golzarpour ◽  
Meroe Vameghi ◽  
Homeira Sajjadi ◽  
Gholamreza Ghaedamini Harouni
Keyword(s):  
Mental Health ◽  
Job Satisfaction ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
General Health Questionnaire ◽  
Children's Health ◽  
Children’S Health ◽  
Equation Modeling ◽  
Health Questionnaire

<p><strong>BACKGROUND:</strong> Worldwide, much evidence exists on the influence of parents’ socioeconomic conditions, including employment, on children’s health. However, the mechanisms for this affect are still being investigated. Few studies have been conducted in Iran to investigate this issue. This study investigated working conditions, job satisfaction, and mental health of employed people and the association between these variables and their children’s health.<strong></strong></p><p><strong>MATERIALS &amp; METHODS:</strong> In this correlational work, 200 male and female staff of the official part of Educational Organization and the schools of Mashhad with children aged 5-18 years was randomly selected. The data were gathered using a demographic questionnaire, the 20-item Minnesota Job Satisfaction Questionnaire, the 28-item General Health Questionnaire, and the 28-item Child Health Questionnaire. The data were then analyzed using SPSS. The associations under study were investigated by structural equation modeling in AMOS.<strong></strong></p><p><strong>RESULTS:</strong> Approximately 17% of the variation in the parents’ job satisfaction could be explained by the parents’ insurance, income, and work hours; 6% of the variation in their mental health was explained by job satisfaction, and 26% of the variation in children’s health was directly explained by the parents’ job satisfaction and mental health. However, approximately 32.2% of the variation in children’s health could be explained in the light of the direct effect of the parents’ mental health and direct and indirect effects of the parents’ job satisfaction. The goodness of fit index was 0.94.</p><p><strong>CONCLUSION:</strong> Parents’ job satisfaction was associated with and considerably explained children’s health. Although this finding may be partially related to the job satisfaction effect on mental health, the reasons for the affect of job satisfaction on children’s health and the potential mechanisms of this association require further studies.<strong></strong></p>

scholarly journals KONVERGENSI KECOCOKAN TEKNOLOGI DENGAN KEBUTUHAN KONSUMEN DAN FUNGSIONALITAS LAYANAN MOBILE BROADBAND TERHADAP PERILAKU USE DIFFUSION

2020 ◽  
Vol 9 (1) ◽  
pp. 143-164
Author(s):  
Widya Granita ◽  
Ngadino Surip ◽  
Yuli Harwani ◽  
Rina Astini
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Mobile Broadband

Abstrak: Konvergensi Kecocokan Teknologi dengan Kebutuhan Konsumen dan Fungsionalitas Layanan Mobile Broadband terhadap Perilaku Use Diffusion. Kesesuaian teknologi  jaringan seluler dan perangkat dengan kebutuhan pengguna menentukan penggunaan dan membentuk perilaku penggunaan. Penelitian ini dilakukan untuk menganalisis interaksi antara kebutuhan teknologi fit dan perilaku penggunaan layanan broadband. Data diperoleh melalui survei di wilayah Jakarta. Sampel yang dikumpulkan dari 258 responden adalah pengguna layanan seluler prabayar dan pascabayar dari lima operator di Indonesia. Teknik pengambilan sampel menggunakan purposive sampling dan metode analisis data menggunakan Structural Equation Modeling (SEM). Hasil penelitian menghasilkan (1) NTF berpengaruh positif terhadap perilaku difusi penggunaan (intensitas dan variasi dalam penggunaan) (2) TFF berpengaruh positif terhadap perilaku penggunaan, (3) Intensitas penggunaan berpengaruh positif pada NTF dan TFF, (4) Variasi dalam penggunaan berpengaruh positif pada NTF dan TFF, (5) NTF, TFF saling mempengaruhi secara positif dengan intensitas penggunaan dan variasi penggunaan. Penelitian lebih lanjut direkomendasikan untuk meningkatkan perilaku pengguna dari perspektif pemain industri telekomunikasi lainnya seperti pengembang konten dan aplikasi serta produsen perangkat.Kata kunci: Kesesuaian Teknologi, Kebutuhan, Perangkat, layanan mobile broadband, Perilaku penggunaan

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